Unilad administration latest: bidders emerge for debt-ridden media company
Two bidders are already fighting it out for debt-stricken Unilad which today formally started the administration process in court, The Drum has learned.Unilad's publishing company Bentley Harrington is...
View ArticleStella Artois' 'Joie de Bière' uses social experiment to...
Stella Artois has been promoting its ‘Joie de Bière’ philosophy for several months in the US, and now it's bringing the refreshing take on the famous phrase to the UK, highlighting the ridiculous,...
View ArticleWhat Instagram’s IGTV app means for brands
For those who aren’t a fan of vertical video, I’m afraid it’s here to stay.Instagram’s new IGTV platform is now on the scene; designed to support its main app it allows users to upload longer video...
View ArticleWatch out: Facebook Watch is coming
At the end of August Facebook announced it was making its Watch video streaming service available to worldwide audiences. Facebook Watch first launched in the US a year ago and it is the social...
View ArticleCreative Director’s Choice: Barton F. Graf’s Zoe Kessler on Baboon bag branding
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This week,...
View ArticleClik here to view.
TV Ad Spend Weekly: Gaga and Gosling steal the show and grab some NFL airtime
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleGoldman Sachs celebrates 10,000 Women with empowering campaign
A campaign for Goldman Sachs is raising awareness of the firm’s signature philanthropic initiative, 10,000 Women, which supports female entrepreneurs in emerging markets around the world through access...
View ArticleClik here to view.
DuPont reveals new brand identity as it transforms into an 'innovation...
For over 200 years, DuPont has been changing the science and chemistry landscape with its innovations. Now, the brand is looking to transform into the “new DuPont” by unveiling a fresh global brand...
View ArticleUX testing: How to get the best user experience
In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly...
View ArticleLad Bible confirms bid for Unilad and reveals it is owed £5m in debt
Lad Bible has confirmed that it recently bid for Unilad, which entered administration this week, and revealed how it is owed £5m by the rival viral publisher.Unilad was put into administration by...
View ArticleModern consumers shouldn't need to barter
As someone who has been in the communications industry for over 20 years, I’m increasingly staggered by how some of todays’ brands are doing little in proactively keeping consumers engaged and retained...
View ArticleThe Drum Out Of Home Awards 2018 finalists announced
The finalists for The Drum Out of Home Awards 2018 have been revealed.This year's judging panel had industry experts from Goodstuff, Leith, Yakult, Talon, Posterscope, Notonthehighstreet.com, WCRS,...
View ArticleCeuta Group acquires search marketing agency Click Consult
Ceuta Group, the global consumer brand services group, has announced the acquisition of Cheshire based search marketing agency Click Consult.Founded in 2003, Click Consult employs a team of more than...
View ArticleSerena Williams works with the Allstate Foundation to call attention to signs...
The Allstate Foundation is working with tennis star Serena Williams on a public service campaign to call attention to financial abuse.Williams is a philanthropist and Allstate Foundation Purple Purse...
View ArticleAppNexus CEO Brian O'Kelly to step down and take on 'advisory...
AppNexus chief executive Brian O’Kelly is to step down from the role to take on a role in an advisory capacity just months after the adtech business was acquired by AT&T.In a note sent to staff by...
View ArticleClik here to view.
Monica Lewinsky releases star-studded ‘Defy the Name’ anti-bullying campaign
October is National Bullying Prevention Month, and social activist and speaker Monica Lewinsky has released her latest campaign, titled #DefyTheName, which enlists a who’s who of celebrity names to...
View ArticleRespect your elders: it might just be your best online strategy
Quick! Grab your doomsday supplies and get to the bunker - the pensioners are coming! New research from the ONS shows the proportion of 65+ year olds who shop online tripled over the last decade....
View ArticleIndentifying the impact of Insta influencers
Last year, a survey revealed that 40% of millennials choose a travel spot based on its ‘Instagrammability’. While I’m not typically a fan of generalising the behaviour of an entire generation, even as...
View ArticleAppNexus CEO Brian O'Kelley to step down and take on 'advisory...
AppNexus chief executive Brian O’Kelley is to step down from the role to take on a role in an advisory capacity just months after the adtech business was acquired by AT&T.In a note sent to staff by...
View ArticleCampaign highlights daily mental stress and challenges Malaysians face
Malaysian Mental Health Association (MMHA) aims to raise awareness about mental health issues with its 2018 Mind Run and Carnival.MMHA has collaborated with Universal McCann, IPG Mediabrands’ media...
View Article