The i attacks 'Machiavellian' Boris Johnson in ‘See every angle’ ad
Johnston Press-owned The i has rolled out a humourous ad campaign that takes a swing at former mayor of London Boris Johnson’s efforts to secure the leadership of the Conservative Party.The publisher...
View ArticleModern Acupuncture launches new campaign created by StrawberryFrog
Modern Acupuncture - a franchise concept for the alternative medicine market and acupuncture industry - has launched a marketing campaign in the US devised by its agency of record,...
View ArticlePeople on the move including Google, CBS, Fox, Ogilvy and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleIotec CEO Paul Wright exits amid strategy reset and Platform360 acquisition
Following a sweeping period of change in the business, Iotec chief executive Paul Wright has departed.Wright’s exit comes amid Iotec’s purchase of native ad service Platform360 and over 30...
View ArticleTeads boosts C-Suite audience reach by partnering The Economist to deliver...
Outstream video company Teads has partnered with The Economist to deliver video (and ads) into the body of its features and news pieces. This outstream video is widely displacing static display ads.The...
View ArticleThe innovations that will take Voice User Interfaces to the next level
From birth we use language as our primary communication method and throughout life we hone this skill. We are adept at speech and language; however, we input data and requests into technology via...
View ArticleThe enduring impact of viewability, according to IAS
Audiences today are consuming most – if not, all – of their media through digital, and that brings “complexities” for marketers, according to Integral Ad Science (IAS) CEO, Scott Knoll.Knoll warns that...
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Finalists for The Drum Digital Trading Awards USA 2018 revealed
The big reveal is here! The Drum Digital Trading Awards USA 2018 unveils the big finalists for the year.This year industry experts from Beeler Tech, IAB Tech Lab, Business Insider, Shazam, Trust...
View ArticleA third of retailers are ‘losing sleep’ over the impact of Amazon
32% of marketers have admitted to losing sleep due to fears about how Amazon will impact their business, according to a new survey released by full service digital agency Greenlight.The survey also...
View ArticleIsobar India wins digital mandate for Marks & Spencer
Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for iconic British retailer Marks & Spencer.The agency won the account following a multi-agency pitch and...
View ArticleNanda Marth joins WPP Health & Wellness UK as executive creative director
Sudler London bolsters its management with the appointment Nanda Marth as executive creative director at new WPP Health & Wellness UK head quarters.Nanda boasts of over 10 years blue chip consumer...
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Samsung reimagines iconic nudes to promote its modern masterpieces
Samsung has reinvented classic masterpieces with an outdoor marketing campaign promoting its QuickDrive washing machine. The electronics giant is attempting to show its appliances, like iconic statues,...
View ArticlePreparing for a no-deal Brexit: the marketing industry whitepaper
As the government begins releasing white papers on the likely impact of a no-deal Brexit on different sectors of the economy, I was inspired to produce one for the marketing sector and specifically for...
View ArticleBarron's relaunched web experience gives readers and advertisers a clean...
Barron’s, the Dow Jones Media Group (DJMG) publication dedicated to investing, has undergone a redesign of its web experience, tearing down its old page to make room for a clean, novel interface for...
View ArticleWW's brand boss Gail Tifford on putting members at the heart of its bold...
Last week, Weight Watchers announced the surprising decision to rebrand to WW and shift its strategy to focus on wellness. Many in the industry were left baffled by the decision to pivot away from a 55...
View ArticleSteve Jones goes 'Off the Grid' in Channel 4 mini series for Emirates
Emirates has teamed up with Channel 4 to create two ‘Off the Grid’ 15-minute destination guides, designed to coincide with both the Singapore and Tokyo Formula 1 Grand Prix events, of which the airline...
View ArticleUnilever is pushing for long-term partnerships with influencers in fight...
Unilever is urging the industry to forge long-term “purposeful” relationships with influencers and monitor KPIs other than reach in order to tackle fraud in the sector.The conglomerate’s executive vice...
View ArticleApple, Google and Amazon 'best global brands' - Facebook falls to 9th
Apple and Google have held firm at the top of Interbrand's 'best global brands' report for the sixth consecutive year.The report values brands based on multiple criteria such as the financial...
View ArticleFinalists for The Drum Content Awards 2018 revealed
It's time to reveal who has made it to the final stages of The Drum Content Awards 2018.This year, the judging panel was made up of industry experts from Wonderhood Studios, Burger King, Vice Media,...
View ArticleHow marketers can better leverage the Amazon opportunity
As Amazon, the second company to breach the trillion-dollar mark, continues its march towards global dominance in ever-expensing sectors, marketers cannot afford not to look at the potential...
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