Marouane Fellaini & Ollie Locke encourage millennials to ditch labels in...
Manchester United footballer Marouane Fellaini, TV personality Ollie Locke and rapper Big Shaq are fronting Lynx's campaign to urge people to ditch labels and bullying.As part of the campaign, 'Ditch...
View ArticleThe Walking Dead promotes season premier with OOH on the Hudson river
AMC’s The Walking Dead is promoting its season premier with a 72-feet digital media boat on the Hudson River.The boat concept by Ballyhoo II is equipped with a 60 foot high definition screens and will...
View ArticleEA Sports removes Cristiano Ronaldo's image from marketing amid rape...
EA Sports has deleted Cristiano Ronaldo's image from the cover picture of Fifa 19 video game on its website.The move comes after Cristiano Ronaldo’s sponsors Nike, EA Sports and DAZN expressed concern...
View ArticleBanksy’s ‘self destructing painting’ the ‘PR stunt of the year’
The ‘self destructing’ painting by Banksy which shredded itself during an auction at Sotheby’s in London has been described as ‘the PR stunt of the year’ by one communications agency boss. After...
View ArticlePret to label food ingredients following fallout from second allergy death
Pret a Manger has this week confirmed it will start listing ingredients on its freshly prepared goods. This preceded it confirming that a second customer died from an allergic reaction to its...
View ArticleNBCUniversal WatchBack gamifies TV viewing to build fandoms around its shows
NBCUniversal is looking to make TV viewers more adventurous by encouraging them to try new shows on a new free app called WatchBack It has gamified TV viewing for users. Viewers can win points if...
View ArticleTopshop 'sorry' for abruptly dismantling partner's feminist...
Topshop has clashed with feminists over the brand's decision to dismantle an instore feminist book pop-up from partner Penguin Books, that looked to raise money for a UN charity.The stall, operated by...
View ArticleSnap CEO outlines user growth solution: marketing to older users
Snap chief executive Evan Spiegel has outlined a solution to the app's user growth stagnation, repositioning to attract a greater number older users.Earlier this week, a company memo the CEO was leaked...
View ArticleDentsu and Microsoft partner with Kinky Boots to champion hiring initiative
Dentsu Ageis Network and Microsoft are quietly changing industry hiring practices for the better, so they decided to partner with award-winning Broadway Musical ‘Kinky Boots’ to emphatically share...
View ArticleLaughlin Constable adds Lisa Bennett in chief creative role as shop enters...
Milwaukee-based independent agency Laughlin Constable (LC) has announced the hiring of Lisa Bennett as its new chief creative, replacing the ousted Dan Fietsam.Bennett was previously at Dallas indie TM...
View ArticleThe CMO Challenge: Does it really work?
It’s not an easy time for CMOs, who are responding to changes within the industry, from new technologies, complications in adland and changing consumer behaviour; it’s a time of constant transformation...
View ArticleComposer Riopy plays the longest musical score ever with the new Peugeot 508
Classical composer Riopy swaps pianos for cars, and gets in the driving seat to play the longest musical score in the world, with his 'precision instrument' - the new Peugeot 508. Keeping the pleasure...
View ArticleFord names Omnicom's BBDO as lead creative agency in blow to WPP
Ford has selected Omnicom's BBDO as its lead creative agency in a blow to WPP, which was confident of defending the review. The carmaker has also brought in Wieden+Kennedy for innovation, following its...
View Article‘Single, Not Sorry’: Tinder swipes right on first brand campaign from W+K
Tinder launched its hookup app six years and nearly 300m global downloads ago. Now, the company is swiping right on a brand campaign from Wieden+Kennedy that states that ‘single is a terrible thing to...
View ArticleJ. Walter Thompson looks to diversify clientele with launch of beauty and...
J. Walter Thompson (JWT) has announced the launch of MiNY, what it calls an all-inclusive advertising agency that specializes in beauty, fashion, luxury and lifestyle brands.MiNY, which stands for...
View ArticleNFL and Mitchell & Ness sign international partnership
American sports clothing company Mitchell & Ness has signed a two-year, international partnership with the National Football League.The licensing deal, which will run across Europe, coincides with...
View ArticleFox to bring in Hope Hicks as CCO
Hope Hicks, the former White House communications officer, has been named executive vice president and chief communications officer at Fox, the new entity that will emerge after the Walt Disney Company...
View ArticleFlipkart Fashion's VP talks about its Big Billion Day sale, celebrity...
On October 10th (tomorrow), leading e-commerce brands Flipkart and Amazon will lock horns in the festive sale battle to woo the Indian audience. Flipkart has already roped in actors like Amitabh...
View ArticleAPAC Creative Works featuring Ensemble Worldwide, The Monkeys, J. Walter...
Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC...
View ArticleRefinery29 elevates Ashley Miles to company's first chief client officer...
Refinery29 has appointed Ashley Miles its first chief client officer, and head of advertising in North America.Miles, who had most recently been executive vice president of R29's sales and brand...
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