Pharma spoof ‘Voter RX’ offers cure for ‘electile dysfunction’ in effort to...
For many, the thought of the political process makes them feel ill. The non-stop onslaught of partisan ads, social posts and 24-hour news cycle is enough to wear out the best of any voter, which is why...
View ArticleMarketing through artificial intelligence begins with the small
A few years ago, Dr. Stephen Hawking opened the Leverhulme Centre for the Future of Intelligence and described Artificial Intelligence (AI) as “either the best, or the worst, thing ever to happen to...
View ArticleMartin Agency, McCann alum Vanessa Fortier joins Minneapolis shop Mono as...
Minneapolis-based agency Mono has announced the hiring as its first-ever executive creative director in Vanessa Fortier.Starting October 22, the former McCann Worldgroup executive creative director has...
View ArticleAl Gore backs congressional candidate ‘Earth’ in voting campaign
Climate Reality Chairman and former US vice president, Al Gore, announced his support for a new breed of politician: a Congressional candidate and emperor penguin named Earth, who serves as a steward...
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Dove Chocolate and Refinery29 partner follow Mexican cliffdivers in...
Life is about pursuing pleasures, and brands are finding innovative and captivating ways of sharing that message. Dove Chocolate and Refinery29 came together to produce a short film about Ava Alvarez,...
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Mike Rowe gets an uncomfortable rubber glove in PSA for prostate awareness
Mike Rowe is a veteran TV host, voice over artist and pitchman for the likes of Ford, Novartis and other brands. But perhaps nothing prepared him for his current role as a robed patient getting a...
View ArticleIAB UK reports digital adspend increased by 15% to £6.36bn in the first half...
The IAB UK has revealed that digital advertisers spent a total of £6.36bn in the first half of 2018, up 15% year on year.Search makes up half (52%) of this, increasing on par at 15% to £3.3bn, next is...
View ArticleRadio's eating the podcast world, it's time to embrace its ad value
I left the radio business in 2013. I was working at iHeart, at the time bogged down by the regime change as it transitioned from Clear Channel, run by the Mays Family, then rebranded as iHeart under...
View ArticleCatch explores the future of retail with pop-up store in Melbourne
Australia-based e-commerce platform Catch is launching its first pop-up concept store, which will explore the future of retail, in Melbourne.Located at Chadstone Shopping Centre, the pop-up store is...
View ArticleUS Creative Work of the Week: Aruba tourism shows off its island paradise
As fall approaches, it seems that The Drum’s readers are already looking for an island getaway to Aruba, as the global tourism destination’s latest campaign was voted the US Creative Work of the...
View ArticlePark MGM leans on chance meetings and missed connections in Las Vegas campaign
Park MGM, the new Las Vegas resort from MGM Resorts and Sydell Group, and its creative agency Virtue, know that chance meetings are a big part of the Vegas experience. The resort is banking on people...
View ArticleThe Drum B2B Awards 2018 finalists revealed
The time has come to reveal the 2018 finalists of The Drum B2B Awards.Our expert judging panel, including Stein IAS, LinekdIn, IBM, Momentum Worldwide, Adobe, MRM McCann, Ogilvy and more, were inspired...
View ArticleUnited Entertainment Group taps Michael Nuzzo to lead creative team
United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, has named Michael Nuzzo senior vice president, executive creative director at the company’s New York...
View ArticleLADbible, AMV BBDO, Rothco and WATconsult win big at The DADI Awards 2018
Advertising agency Rothco Accenture Interactive has snapped up the Grand Prix for The Drum Awards for the Digital Industries (The DADI Awards) 2018.For The Times and News UK and Ireland, the ad agency...
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Burger King in Argentina is giving ‘bad luck’ redheads a break
In Argentina, redheads are considered ‘mufa,’ or bad luck. Considering there are not many of them in the South American country, roughly less than 2%, they are not very welcomed by the general...
View ArticleQ&A: Facebook's Steve Hatch on rebuilding trust and the influence of...
Facebook's UK and Ireland chief, Steve Hatch was named as this year's Digital Individual of the Year following nominations from readers, contributors and a final selection by a panel comprising members...
View ArticleUnsung Heroes – the sales advocate: Maija Gwynn, Exponential
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for...
View ArticleVicks says every child deserves a touch of care in latest campaign
Vicks aims to break the taboo around skin diseases by narrating the story of Nisha, a young girl with a rare genetic skin condition- Ichthyosis.The campaign titled #TouchOfCare, created by Publicis...
View ArticleSingapore Tourism Board launches content creation fund for filmmakers and...
The Singapore Tourism Board (STB) has created a fund to encourage content creators in Singapore to create local content for a global audience.The $1 million fund, named ‘Fast Forward’, aims to provide...
View ArticleHP and Girl Rising feature stories of empowerment to celebrate International...
In honor of International Day of the Girl, HP and Girl Rising, a nonprofit dedicated to eradicating poverty by providing education to girls, are celebrating 12 stories of female empowerment gathered...
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