4A's talent initiatives, MAIP head Keesha Jean-Baptiste to depart, to...
4A’s senior vice president of talent initiatives Keesha Jean-Baptiste has announced her departure from the trade organization to join publisher Hearst as its senior vice president of human...
View ArticleHow can TV ride the big data wave?
Despite the frequent headlines about declining ratings and measurable drops in adpsend, TV continues to be one of the most compelling media for consumers. And with advertisers shining a light on the...
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Creative Director’s Choice: 180LA’s Jason Rappaport on the NY Public...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This week,...
View ArticleAre you talking data in the mobile-first world?
'The year of mobile' has become more like the decade of mobile. The term 'mobile first' has probably featured in every marketing strategy created in the last few years and yet it still doesn't quite...
View ArticleGetting ahead before the boom of voice search
The new world of search means that it is no longer confined to the keyboard or even the screen. From virtual assistants to cars to gaming devices, search is almost omnipresent. Those in the industry...
View Article22squared and Sweetwater Brewing join in launch of cannabis beer brand
Apparently beer can taste sticky, and that's a good thing, according to a new cannabis beer brand.Sweetwater Brewing Company tapped agency 22squared to help launch the beermaker's inaugural cannabis...
View ArticleAudible asks people to ‘Listen for a Change’ and be inspired by audio
Audible is competing in an ever-crowding audio market, so a new campaign is aiming to boost listenership of the Amazon-owned purveyor of audio books, magazines, programs and more.The company is asking...
View ArticleP&G builds accessibility into bottle design with tactile markers for the...
P&G’s march for better inclusivity in the workforce has crossed into product design with the addition of small tactile notches for consumers with a visual impairment on Herbal Essences’ shampoos...
View ArticleAgencies take action as #MeToo movement finally reaches India
It took a year for the #MeToo movement, which first started in Hollywood with the Harvey Weinstein case, to gain momentum in India and the list of names consists of high profile celebrities,...
View ArticleRenault and Publicis Italia partner to sell car via chatbot
Renault Italy is using Instagram stories and chatbots to sell a limited-edition SUV, a new user experience it’s describing as “on the border between fiction and reality".The campaign, conceived by...
View ArticleNeuroscience and 'baked in' brand safety: how BBC Global News...
Storyworks – BBC Global News’ branded content arm – has proven a link between emotion and long-term memory; a finding it claims will drive value for clients.“Tapping into the secret of long-term memory...
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The Dadi Awards: pictures from the night
The Dadi Awards made a spectacular return this Wednesday. To celebrate excellence and give great companies the recognition they deserve, the awards came with a side of champagne, dancing and a comedy...
View ArticleHoney Bunches of Oats brings spokeswoman back from retirement for...
Honey Bunches of Oats has launched its first campaign with Argonaut as its creative AOR, called 'Rhymes with Delicious.'The integrated effort highlights the love of the cereal in a brisk pace of...
View ArticleLadBible closes in on Unilad buy but questions linger over ‘manifestly...
LadBible is understood to be in the final stages of talks to acquire its debt-ridden rival Unilad following a heated bidding war that has ensnared media companies and agencies alike.Behind the scenes,...
View ArticleThe Drum Presents: Steve Henry & Patrick Collister debate...
Confused.com have dumped James Corden. But his car has managed to make it into the new campaign, this time driven by rugged Irish actor Timothy Murphy.It looks good, it sounds good. In a world of hard...
View ArticleGlobal to acquire Exterion Media as it continues OOH buying spree
Radio group Global has made a binding offer to acquire Exterion Media just weeks after snapping up fellow OOH (out-of-home) companies Primesight and Outdoor Plus in a double deal.The purchase will help...
View ArticleFacebook hack exposed companies’ direct messages with consumers
Facebook has revealed hackers gained access to a select number of Messenger conversations in last month’s (28 September) attack, affecting a small amount of companies who interact with consumers...
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Lockheed Martin challenges engineering students to think inside the box in...
Lockheed Martin, the aerospace, security and defense company, is looking for a few good engineers, and it has some of the nation’s top students trying to get inside a box to prove that they’re worthy...
View ArticleFocus on account optimisation and bid strategies to achieve success
A key facet of a paid media analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the...
View ArticleShoreditch optician uses QR codes displayed on floor panels to promote...
A Shoreditch-based optician is urging people to get their eyesight checked with its Urban Eye Test which features floor panels located around the area that include QR codes in an attempt to make...
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