86.3% US display ad dollars forecast to transact programmatically by 2020
In US, more than four of every five digital display ad dollars transact via programmatic means according to eMarketer.The eMarketer forecast 'US Programmatic Ad Spending Forecast Update: Video Powers...
View ArticleBuzz Bingo ad aims to woo millennials after £40m rebranding
Bingo operator Buzz Bingo has rebranded to appeal to millennials.As part of its rebranding process, worth £40m, it has unveiled a campaign conceptualised by Isobel and Fat Lemon which highlights how...
View ArticleMotoAmerica names Jeff Nasi as senior vice president of marketing and sales
MotoAmerica has name Jeff Nasi as its senior vice president of marketing and sales to expand its sponsorship relations.Prior to this, Nasi worked as director of marketing for 4 Wheel Parts and as...
View ArticleChairman steps in to save Patisserie Valerie from collapse
Patisserie Valerie has been rescued from the brink of collapse thanks to a cash injection from its entrepreneur chairman. According to reports, Luke Johnson, who owns 37% of the cafe chain, has offered...
View ArticleFacebook purges hundreds of accounts pushing US political 'spam'
Facebook has removed hundreds of US political pages citing “inauthentic activity” ahead of next month’s midterm elections. Confirming the news via a blog post, Facebook said it has removed more than...
View ArticleUnilever backs worldwide ban on animal testing for cosmetics
Unilever has called for a global ban on animal testing in the cosmetics industry partnering with animal protection group, Humane Society International (HSI). Though banned in the EU since 2013,...
View Article'No Deal' Brexit could see Brits face Spotify and Netflix ban abroad
In the event of a ‘no deal’ Brexit Brits may not have the same access to their Netflix and Spotify accounts when travelling abroad. According to new information revealed by Brexit secretary, Dominic...
View Article'Lenses for cool cats': feline selfie filters launch on Snapchat
Snapchat has introduced new selfie filters - specifically for cats. Revealing the new update in a tweet, the photo messaging app wrote: “Lenses. For cool cats and their cool cats. Try them meow.”...
View ArticleLegal cannabis — threat or opportunity for the alcoholic drinks industry?
Canada is set to become the first of the G20 countries to fully legalise cannabis for recreational use. On On 17 October 2018. The country will join Uruguay, Georgia and nine states in the US where...
View ArticleGolden State Warriors blend past with present to kickstart the NBA season
The Golden State Warriors are the two-time defending NBA champions, and their power from both past and present is on display in the team’s latest campaign.With the start of the NBA season tomorrow...
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The Drum Recommends: Commended - Raising LGBT rights awareness with United...
This week The Drum Recommends: Commended is highlighting Hallam who helped raise global awareness of LGBT rights with United Nations. In this series, we explore the finest work created by The Drum...
View ArticleBrooklyn indie Madwell adds Verizon-backed carrier Visible to roster, expands...
Brooklyn-based ad agency Madwell has announced a partnership with wireless, digital-only carrier Visible to help expand brand presence, develop its launch campaign and establish its voice on social...
View ArticleThe Famous Grouse is back in the game as it launches its global festive campaign
One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse.Created by The Leith Agency, and set to air throughout...
View ArticleGroup Nine Media hires Verizon Go90 exec Siegel to lead global IP expansion
Group Nine Media has announced the hiring Jeff Siegel, formerly head of syndication for Verizon's defunct streaming service Go90, as its senior vice president of distribution.Siegel's main task is to...
View ArticleUSA Today mistakenly 'Rickrolls' in place advertisement
After a brief advertising snafu, USA Today might as well be called 'USA 2008'.This morning (October 15), USA Today ‘Rickroll'd’ its audience. Where a normal online ad was supposed to appear, visitors...
View Article78% of ANA marketers launch in-house offerings, study finds
78% of Association of National Advertisers (ANA) member marketers have launched agency offerings in-house, a rise from 58% in 2013 and from 42% in 2008.These results, from a survey done by the ANA in...
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Filmmaker Darren Aronofsky asks Gen Z activists to state why they are voting...
Filmmaker Darren Aronofsky (The Wrestler, Requiem for a Dream) has teamed up with Generation Z activists from all over the country to find out why they are voting, in order to get young people to the...
View ArticleThe Drum introduces online registration to improve audience experience
The Drum has introduced an online registration process that will ask users to submit their name, email address and professional needs from the website in order to access some of the content published...
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Why choosing a Chinese name for your Western brand will increase sales in China
In the second of this two-part series, Frank Ye of London based, Chinese-focused agency Qumin, continues his exploration of Western branding in Chinese culture and how it is essential for Western...
View ArticleHow can alcohol brands respond to consumers drinking less than ever?
Today’s consumers are more health conscious than ever before and seeking out healthier product alternatives as result. With greater awareness about the health risks of heavy drinking, inevitably...
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