Unilad sale to LadBible confirmed - staff told brand will live on but...
After two weeks of heated legal action, bidding, internal strife and uncertainty at Unilad, The Drum can now confirm the social publisher has been sold to its biggest rival LadBible.Unilad entered...
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Freshworks takes on Salesforce with a blimp and other out-of-home weapons
Freshworks, a startup customer engagement software company, took on its biggest rival at Salesforce's massive annual conference in San Francisco, Dreamforce, and it used a blimp and other out-of-home...
View ArticlePeople on the Move including Volkswagen, TSB, Airbnb, VMLY&R and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleStand Up To Cancer gives celebrities the download in VR campaign
Stephen Fry, Olivia Colman and Danny Dyer front Stand Up To Cancer's latest campaign, one that uses virtual reality films to raise awareness about the science of cancer and its treatment. A joint...
View ArticleNearly 80% of cable subscribers stream digital video, too, study finds
Nearly 80% of cable subscribers have also been using streaming video platforms, said a study conducted by video advertising SaaS platform Telaria, and Adobe Advertising Cloud.The two released the...
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Seattle social campaign looks to bring the Supersonics back to the NBA
It’s been a decade since the Supersonics last shot hoops at Key Arena in Seattle for the NBA, having left to become the Oklahoma City Thunder. The abrupt relocation of the 41-year franchise left fans...
View ArticleAfter angering Swedish dairy industry, Oatly brings controversial ad campaign...
Oatly has ploughed £700,000 into bringing a controversial ad campaign to the UK. Running with the tagline ‘It’s like milk, but made for humans’, the first run of it in Sweden saw the brand sued by the...
View ArticleFuture of social media data research to be debated at inaugural Social...
More than 200 social intelligence professionals – those whose main job involves the analysis and interpretation of social media user data – will gather in London on 30 November to debate the challenges...
View ArticleThe Drum’s Diane Young in conversation with Gary Vaynerchuk on AI, brands and...
The impact of artificial intelligence on brands and consumers is discussed in a video interview between The Drum’s chief executive officer Diane Young and Gary Vaynerchuk, wine entrepreneur-turned CEO...
View ArticleSports streamer Dazn disrupts boxing's PPV stranglehold in $365m Canelo...
Dazn, the two-year-old premium sports streaming service has signed a five-year deal with boxing group Golden Boy Promotions, including an exclusive 11-match, $365m deal with multi-time champion Canelo...
View ArticleR/GA New York reels in Rauxa's Preeti Patel as first SVP of tech
R/GA New York has announced the hire of Rauxa vice president Preeti Patel as its first senior vice president of technology.Patel has joined the IPG agency after spending less than a year at Rauxa,...
View ArticleUS Creative Work of the Week; Goldman Sachs features ‘Portraits’ of its...
A financial firm is doing good around the world by supporting women entrepreneurs and giving them the tools they need to succeed in their various businesses.The campaign for Goldman Sachs’ signature...
View ArticleDow Jones Media Group announces first-ever print edition of MarketWatch
MarketWatch, the Dow Jones Media Group's (DJMG) imprint for stock market and trading news, has launched its first-ever print issue. The special annual issue, named Best New Ideas in Money, has been...
View ArticleTim Hortons and Zulu Alpha Kilo give Kenyan hockey team game of a lifetime
When you think of Kenya, you don't often think of ice hockey.The Kenya Ice Lions are the only ice hockey team in the entire country, and every Wednesday and Sunday they play each other in the...
View ArticleAds We Like: Kenzo turns Rousseau’s ‘Le Rêve’ into a 3D digital jungle
The third film promoting Kenzo’s La Collection Memento line blends the brushstrokes of Henri Rousseau’s paintings into the gaming graphics of the early 21st century.Directed by Thomas Traum, the newest...
View ArticleMeet the real Oobah Butler: how the Vice prankster tricked the world's...
Vice journalist Oobah Butler was named The Drum’s Content Creator of the Year at this year's Online Media Awards. However, there was something not quite right about the Oobah that turned up to collect...
View ArticleCreative Director’s Choice: Decoded's David Weinstock on the analog...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This week,...
View ArticleCulture Trip releases a mag to tackle the 'myth that millennials don’t...
Travel, media and entertainment start-up Culture Trip is taking a journey from the confines of digital into a magazine tailored for a millennial audience.The Culture Trip Magazine will aggregate and...
View ArticleScrabble celebrates its 70th anniversary with a European tour of pop-up stores
Scrabble will mark its 70th anniversary by opening a pop-up store in the lower ground atrium of Westfield London on Sunday 28th October from 12- 8pm.The pop-up exhibition will showcase the popular...
View ArticleMcLaren and Coca-Cola to partner for the remainder of the 2018 F1 season
Another drinks company has entered the Formula 1 (F1) sponsorship roster, as McLaren and Coca-Cola announce their new partnership.Coca-Cola will be part of the McLaren Racing livery for the remainder...
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