Google pledges to take down ads for rip-off US Esta services
Google says it is clamping down on ads for copycat websites that trick travellers into paying over the odds for US entry permits.Visitors to the US must complete the Electronic System for Travel...
View ArticleInnovation in B2B needs human insight
At a time when all businesses are grappling with digital disruption, the need to innovate, move faster, reduce costs and accelerate growth, what B2B marketers need more than ever before is the ability...
View ArticleWikiTribune restructures around community following editorial exodus
WikiTribune, the ambitious community-driven newsbrand backed by Wikipedia founder Jimmy Wales, has restructured after confirming to The Drum the departure of its original 13 journalists.The title’s...
View ArticleGoogle promos Chromebook with chilling Game of Thrones White Walker presentation
With the impending return of the final season of Game of Thrones, Google has promoted the efficiency of its new Chromebook with an ad showcasing how organized the series’ antagonizing White Walkers...
View ArticleESPN and AT&T/DirecTV team up for college football campaign
College football is in full swing, and TV ads are seizing on the fandom and fervor that comes with it.AT&T/DirecTV and ESPN Creativeworks have partnered with creative agency Big Block to create...
View ArticleAccenture Interactive boosts Latam presence with Brazilian agency acquisition
Accenture Interactive has acquired Brazilian content marketing agency New Content for an undisclosed sum, further bolstering its stable of agencies across the globe.New Content is the second agency...
View ArticleBlinds company Hillarys seals Channel 4 homes sponsorship
Channel 4 has confirmed Hillarys as the new sponsor of its home coverage. The deal comprises a large portion of the channel's output including Grand Designs; Location, Location, Location, Escape to the...
View ArticleLego ad vet Lars Silberbauer joins MTV to head up digital studios
Lego ad veteran Lars Silberbauer has joined Viacom as senior vice president for MTV Digital Studios, which will see him relocate from London to New York at the beginning of November. Silberbauer has...
View ArticleThe Majors Winners: Netflix crowned favourite brand
Created to highlight the extraordinary work carried out by both individuals and teams, across the creative, design and tech industries, The Majors awards – in conjunction with The Drum – took place...
View ArticleYouTube rallies creators to oppose EU copyright law
YouTube chief executive Susan Wojcicki has voiced concerns over changes to European copyright legislation that she said could hurt smaller original content creators.Writing in a blog post, the CEO...
View ArticleDavos wants everyone to stop calling Saudi conference ‘Davos in the Desert’
The World Economic Forum (WEF), which organises its annual meeting in the Swiss town of Davos, has taken steps to protect its Davos brand ‘against illicit appropriation’.The WEF has issued a statement...
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Adult Swim launches illusory VR campaign to launch series two of Dream Corp LLC
Adult Swim, Cartoon Network's late night programming block, excels in eccentric programming. So launching a virtual reality ad campaign for an irreverent TV show only makes sense. Turner's Adult Swim...
View ArticleQumin appoints new account director Sam Phillips
Chinese focused, London based agency Qumin has appointed Sam Harry Phillips as account director as the agency aims to build on recent account wins.Phillips will oversee the client services department...
View ArticleTaskmasters: who are the marketers of the future and how will they work?
Marketers of tomorrow will need the skills of a conjurer if they are to combine the myriad tasks asked of them in the fluctuating world of modern commerce. Evolution is a hard thing to predict....
View ArticleSublime: Why technology could elevate the creative process
Rather than fear the development of technology, a new report titled Creativity + Technology: The Formula to Inspire the Future, compiled by The Drum in partnership with Sublime, suggests that it could...
View ArticleWoman puts her opioid withdrawal on public display to bring attention to...
A campaign from the Ad Council, the Truth Initiative and the US Office of National Drug Control Policy brought Americans face-to-face with the perils of opioid addiction.'The Truth About Opioids'...
View ArticleThe Drum Experience Awards 2018 finalists revealed
Following a successful judging day at Hearst Magazines earlier this month, we can now reveal the finalists for The Drum Experience Awards 2018.A real step change for the awards this year is the number...
View ArticleTrevor Robertson: burst the bubble
Trevor Robinson thinks the ad industry is too easy a target. But as those who work in it get further and further away from those they advertise to, maybe we should aim a few shots at it all the...
View ArticleBrass announces four PR hires following new business wins
Leeds based creative marketing agency Brass has expanded its PR team with four new hires, following a spate of new business wins.Collectively bringing more than 20 years of PR experience, Kiran Watson...
View ArticleRefinery29 cuts staff by 10%: outlines evergreen, premium video strategy
Refinery29 has cut 10% of its workforce after its annual revenue fell 5% short. It has outlined a new video, tech and sales strategies to ensure no further financial shortcomings.An internal email...
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