David&Goliath names CP+B’s Marc Schwarzberg as first head of art
LA shop David&Goliath has announced a trio of creative hires, including its first ever head of art and design in former CP+B creative design director Marc Schwarzberg.The new staffers have been...
View ArticleReaction: Lenovo rebranded as 'Love On' for a day to mark launch of...
For a day, Lenovo re-jiggered its name to become 'Love On' to celebrate the launch of its new charitable foundation.Lenovo announced the formal start of the foundation yesterday (22 October), which...
View ArticleAudience targeting is the future of social media: Finalists for The Drum...
Looking ahead to 2019, what will enable social media platforms to really take off, will be the ability to target their audience, expressed Direct Line Group's social media editor, Alison...
View ArticleStarbucks develops American Sign Language branding for first 'signing...
Starbucks has opened its first signing store, which will provide employment opportunities for deaf and hard of hearing people, according to a company statement.All employees at the Washington, DC store...
View ArticleEYNTK 2.0: Increasing user engagement with multi-channel technologies
In this episode The Trade Desk’s solutions architect EMEA, Urszula Etheridge explains how marketers can increase user engagement with the use of multichannel technologies, make ads more relevant and...
View ArticleWPP consolidation continues as US health units merge into VMLY&R, Ogilvy...
Agency network WPP is forging ahead with its consolidation commitments by integrating its health agencies into some of its largest US agency brands.Following VMLY&R's formation from the merger of...
View ArticleClairol encourages women to see grey hair as a milestone in 'Face Your...
Clairol has launched a campaign that encourages women to embrace grey hairs as just another one of life's milestones – like losing baby teeth or getting that first period.The hair brand is launching a...
View ArticleUniversal Music teases launch of 'consumer engagement platform'...
Universal Music Group (UMG) has poached the National Football League’s (NFL) SVP of marketing Jaime Weston to develop what it's described as a 'new consumer engagement' platform in a newly-created...
View ArticleUS Creative Work of the Week: Wongdoody shows that girls can be anything they...
International Day of the Girl is a youth-led movement fighting for gender justice and youth rights. To give girls everywhere examples of positive power, creative agency Wongdoody and its in-house...
View ArticleCotton Incorporated and Opening Ceremony highlight the humble T-shirt's...
Cotton Incorporated – the marketing and research company for US Upland cotton – has partnered with retailer Opening Ceremony to pay homage to the humble cotton tee and its history of self-expression....
View ArticleSnap poaches Amazon's head of ad sales Jeremi Gorman for chief business...
Snap has poached Amazon's global head of ad sales Jeremi Gorman to take on the role of chief business officer. Her appointment coincides with the hire of ex-Huffington post chief executive Jared Grusd...
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Argentinian newspaper retires page no. 20 in honor of Manu Ginóbili
Manu Ginóbili is one of the greatest international players in basketball history, and a pretty decent amateur bat wrangler (trust me).The Argentinian won an Olympic gold medal, and four NBA...
View ArticleAgencies aren't just facing a talent crisis – they’re in danger of...
Samuel Scott’s recent column in The Drum on the brain drain facing the marketing industry was, as usual, full of thought-provoking insight, but I couldn’t help disagreeing with his central thesis, that...
View ArticleAdyoulike launches Black Friday campaign highlighting the effectiveness of...
Global Native advertising platform, Adyoulike has launched a Black Friday campaign targeting digital advertisers. Entitled Native Advertising Works, the agency has highlighted five tips for native...
View ArticleLet’s get together: why branded communities offer deeper engagement than...
Organisations of all sizes recognise the benefit of being social yet many still assume platforms like Facebook and Twitter can meet all their engagements needs and fail to consider the alternative of a...
View ArticleAs horse racing loses ground, can agency Red Bee reinvent the sport for new...
At Ascot Racecourse in Berkshire last weekend, dozens of horses and riders competed for the largest prize purse in racing at the British Champions Day. Here the sport’s great and good gathered for the...
View ArticleTopshop owner Sir Philip Green named as 'businessman' behind...
Arcadia Group chairman Sir Philip Green has been named in parliament as the businessman accused of "gagging" the Telegraph over claims he sexually harassed, bullied and racially abused staff.The...
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Ads We Like: Marie Keating Foundation hides an important message in famous...
The Marie Keating Foundation and creative agency Rothco combined to ask a simple question: If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone...
View ArticleANA’s Bob Liodice urges marketing leadership to display 'guts and...
The marketing industry today is unproductive, unsustainable, undesirable and untenable, according to the Association of National Advertisers (ANA) chief executive Bob Liodice. He said that it is up to...
View ArticleFor D2C companies, marketing looks more like sales
Big brands are wrestling with how to build direct relationships with consumers, and how to do so in spite of data ownership and data privacy challenges. It’s true there’s simply no better way to learn...
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