Brands in Motion survey reveals consumer habits around technology
It’s no wonder consumers are becoming increasingly distrustful of technology, given the string of scandals that have emerged against the sector and ongoing drawn out fears around privacy and data...
View ArticleMiss America on stewarding the pageant brand's '2.0' update
The Miss America pageant was created back in 1921 as a marketing tactic: it was Atlantic City's last-ditch effort of drawing in beach goers for one more week after Labor Day. For decades, it was a...
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Gourmet Burger Kitchen pulls ‘racist’ #CurryWars campaign video
Gourmet Burger King (GBK) has deleted all online evidence of its latest campaign video, which featured a white man telling independent curry house owners that their food is not authentically Indian....
View ArticleIs it time to take your customer journey back to the basics?
Does the following scenario sound familiar?As a recent transplant from the U.S., I wasn’t expecting to find that the large internet providers here in the U.K. have stellar, finely tuned customer...
View ArticleIsobar launches Blockchain Playbook to help marketers embrace technology
Global digital marketing agency Isobar has published a playbook to explain what blockchain is, how the technology works in practice and how it can be integrated into businesses today, including high...
View ArticleThe World View: What’s Next For TV?
We’ve waited with baited breath to find out what the future of TV looks like and finally we can reveal that we have some answers to bestow upon the industry.The Drum and RTL AdConnect are holding a...
View ArticleSky adds Mother to TV account agency roster
Sky has added creative agency Mother to its UK agency roster with a brief to help the broadcaster communicate the value of its TV proposition. The agency has been tasked with delivering an integrated...
View ArticleTV Ad Spend Weekly: MetroPCS reintroduces itself as Metro by T-Mobile
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleAccenture, Xandr and Engine execs among additions to Ad Council board of...
The Ad Council has unveiled its list of new members to its board of directors. The additions notably include Kasha Cacy, Engine global chief executive; Kirk McDonald, Xandr chief marketing officer; and...
View ArticleThe best Twitter reactions to Nick Clegg's shock Facebook hire
Ex-deputy prime minister Nick Clegg is to hang up his governmental boots as he joins challenged social giant Facebook. Facebook's decision to appoint Nick Clegg as head of global affairs and...
View ArticleBryan Cranston delivers a love letter to blue collar America in W+K’s first...
Wieden+Kennedy New York has unveiled its first campaign as Ford’s official innovation partner – a cinematic, capitalist tribute to American manufacturing that pokes fun at Silicon Valley’s penchant for...
View ArticleDuncan Channon names John Kovacevich as ECD
San Francisco indie Duncan Channon has hired John Kovacevich as executive creative director.Kovacevich has spent nearly four years as a freelance creative director, working directly with Facebook,...
View ArticleFootlocker and Nike celebrate return of basketball with pop-up experience
The NBA is back, and Foot Locker and Nike are celebrating with a new type of mobile pop-up shop.'House of Hoops' by Foot Locker will appear around the country during key basketball moments. The first...
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It's good to talk: agency growth stories
In a continuing series, The Future Factory delves into some of the most interesting agencies to unpick their unique growth journey.This week Alex Sibille, founder of The Future Factory interviews Tom...
View ArticleSony Pictures Network India renews digital partnership with ABB FIA Formula E...
Sony Pictures Network India (SPN) has extended its television and digital rights partnership with ABB FIA Formula E championship.As part of the renewal, SPN will continue to broadcast each round of the...
View ArticleFirst Bus reveals double decker bus inside giant toy box
First Bus unveiled its new buses in George Square, Glasgow inside a giant 'HotWheels-style’ box.The campaign 'Full of More' conceptualised by MadeBrave, showcased the new bus fleet, which are low on...
View ArticleeBay to acquire Motors.co.uk to combat AutoTrader
eBay has agreed to buy the website Motors.co.uk to transform it into an ad site for cars to rival AutoTrader.As part of the acquisition, currently Cox Automotive owned Motors.co.uk will merge into eBay...
View ArticleLidl backs Irish campaign to bolster media coverage of women in sport
Discount supermarket Lidl Ireland has begun a print campaign to encourage participation and media coverage for women's sport by 2020.The campaign titled #20x20 aims to encourage a 20% increase in...
View ArticleManchester United signs True Religion as global denim partner
Manchester United has joined forces with denim brand True Religion to unveil club branded denim clothing.As part of the partnership, the collection will feature jeans, shirts and jackets, including a...
View ArticleWashington Post ad chief Jed Hartman leaves unexpectedly
The Washington Post’s top advertising executive has left the company abruptly.Staff were told last week that Jed Hartman, who had served as chief revenue officer for almost four years and was listed as...
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