FedEx's CMO on the logistics behind the company's marketing
Most people only see the end result of a FedEx delivery. The brand's is hoping to change that with its latest marketing strategy – one that recently pivoted from the funny to the emotional .The...
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Twitter earmarks search as key to bolstering rising revenues
Twitter is planning to improve its in-platform search offering for advertisers, admitting that it “could be a whole lot better”.The company’s founder, Jack Dorsey, said he sees “a lot of potential” in...
View ArticleFat Face unveil new brand identity created by The One Off
Fashion and apparel brand Fat Face has launched a new identity and brand proposition created by design consultancy The One Off.In a project spanning three months, The One Off worked with the brand to...
View ArticleTravel Counsellors appoints Code Computerlove to drive international growth
Independent travel company Travel Counsellors, which delivers personal, corporate and leisure travel services in seven countries, has appointed Code Computerlove to enhance its online recruitment...
View ArticleNBA hires BBC, Eurosport alum Ralph Rivera to oversee Europe and Middle East...
The NBA has announced the hire of Ralph Rivera as managing director of NBA Europe and Middle East (NBA EME). Rivera has been scheduled to start on Jan 2, 2019, and has oversight of the league’s...
View ArticleArtists create Bhubaneswar's largest wall mural for Odisha Hockey...
Artists and volunteers have taken over the city of Bhubaneswar to paint the city’s largest wall murals along a 40km road network to promote the Odisha Hockey Men’s World Cup 2018 which is being hosted...
View ArticlePR misdirection: did Gourmet Burger kitchen cook up a distraction?
Gourmet Burger Kitchen’s recent curry war campaign is crap. Period. Nobody liked it and it was heavily criticised by those unfortunate enough to watch it. However, it conveniently sunk the news that...
View ArticleAfter the break-up: what WPP and Kantar could look like without each other
While it’s been on the cards for some time, WPP’s announcement that it is looking to dispose of a big chunk of Kantar is still significant.Under Sir Martin Sorrell, WPP had a policy of not disposing of...
View ArticleIn times of unease, consumers want tech to be good and do good: Brands in...
In a time of global uncertainty and fast-paced innovation in an increasingly tech-enabled world, consumers are looking for more from their brands. More innovation, of course, but with more...
View ArticlePerrier immortalizes Kanye West’s strange SNL costume with Snapchat filter
French water brand Perrier has paid homage to Kanye West dressing up as one its bottles by allowing Snapchat users to virtually do the same for Halloween.Ye, the artist formerly known as Kanye West,...
View ArticleR/GA and the Ad Council bring back GoVoteBot for midterm election
In 2016 R/GA created the GoVoteBot with the AdCouncil to help make the voting process more understandable to the electorate. Now it's back for the 2018 midterm elections, beefed up with a new AI...
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The growth of coffee in China
In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically bought Costa, at a hefty price of $5.1bn.While on this side of world...
View ArticleIndinesia’s Ministry of Tourism partners with Grab to bolster vistor numbers
Grab has joined forces with the Ministry of Tourism of the Republic of Indonesia as the government's mobile platform partner.As part of the partnership, Grab has unveiled a campaign...
View ArticleVice News unveils first bilingual podcast series with Spotify
Vice News has partnered Spotify to unveil a bilingual podcast series called 'Chapo' to engage the Spanish audience.The series aims to uncover the story of Sinaloa cartel leader Joaquín “El Chapo”...
View ArticleVLG Marketing acquires Burner Rocket to increase account-based selling
VLG Marketing has acquired the Atlanta startup Burner Rocket to expand its portfolio.The acquisition will enable VLG to offer its clients a direct mail experience. The Dallas-based digital marketing...
View ArticleThe Sun unveils eSports team at the Gfinity Elite Series
The Sun's fantasy football game Dream Team has rolled out its eSports team called 'Dream Team Gaming'.Dream Team Gaming features Akima ‘Fully’ Byron, Anthony ‘Guigsey’ McGuigan, Christopher...
View ArticleIndonesia’s Ministry of Tourism partners with Grab to bolster vistor numbers
Grab has joined forces with the Ministry of Tourism of the Republic of Indonesia as the government's mobile platform partner.As part of the partnership, Grab has unveiled a campaign...
View ArticleBeyoncé urged to end brand deal with Sir Philip Green
Beyoncé has been urged to end her partnership with Sir Philip Green after he was accused of bullying and sexual harassment.The singer entered a multi-million pound deal with Green in 2014. It resulted...
View ArticleGwyneth Paltrow’s Goop reported to UK ad watchdog for ‘dangerous’ marketing...
Goop, the ‘lifestyle brand’ created by actress Gwyneth Paltrow, has been reported to UK advertising regulators just weeks after its expansion into the European market.According to The Times, the...
View ArticleMandarin Oriental Hotels promotes Jill Kluge to CMO
Mandarin Oriental Hotel Group has promoted long-serving staffer Jill Kluge to chief marketing officer as it prepares for the retirement of Michael Hobson at the end of the year.Kluge joined the group...
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