Direct Line brand boss: it’ll take one part science and two parts marketing...
Struck by a random urge to broaden my mind, I waltzed into a newsagent this week looking for a magazine on something about which I’m ignorant. Skipping past Guns and Ammo (too shoot-y) and a nature...
View ArticleThe Samaritans embraces Mother to create railway suicide prevention campaign
The Samaritans is set to run a suicide prevention campaign, supported by the rail industry. Delivering the creative is newly appointed Mother.This awareness campaign will aim to build on the...
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ParticipAction campaign claims exercise improves love, sex, sleep and even...
Exercise is a tonic that can do everything from giving you more energy to helping your sex and bathroom life, according to a new campaign from Zulu Alpha Kilo for ParticipAction.ParticipAction is a...
View ArticleHow to establish an agency’s success: The Drum, Deltek and Radley Yeldar webinar
It’s a strange time to be entering adland; with the industry constantly transforming and restructuring to meet consumer demands. But it’s becoming increasingly difficult to ensure an agency’s success...
View ArticleDo good things come to those who wait? Help us decide the world's best...
The Drum has joined forced with leading industry legends and The Financial Times to recognise the very best long-running ad campaigns, ahead of The Drum Advertising Awards, which aim to identify the...
View ArticleUK government to hit Facebook, Google and Amazon with digital services tax
The government will soon impose a 'digital services tax' on UK revenues generated by "established tech giants" like Facebook, Google and Amazon.The 2% levy was announced by chancellor Philip Hammond in...
View ArticleWhy we need to get past imposter syndrome to become mentors
Everyone knows mentorship can be invaluable for those looking for support in their career. It can improve young people’s confidence and even help create a more diverse workplace. I’m confident that the...
View ArticleTwitter to run real-time ads on London's Picadilly Lights to mark...
London’s iconic Piccadilly Lights is to welcome Twitter for the first time. The social platform will make its debut on the legendary advertising corner, with a campaign that displays ‘big cultural...
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How Denny’s became ‘America’s Diner’ again through a decade of marketing efforts
Chances are, if you went to college in the US or had a late night of youth-filled fun, you’ve had a meal at Denny’s. But when was the last time you visited one of the yellow-signed diners?A decade ago,...
View ArticleJM Smucker consolidates creative and media accounts with Publicis
The JM Smucker Company has consolidated its creative, data, media, and tech accounts and handed the combined operation to Publicis Groupe.The US-based JM Smucker, which produces pantry items including...
View ArticleThe Drum Advertising Awards 2018 finalists announced
It’s time to reveal who's made the shortlist for The Drum Advertising Awards.According to chair person, Nick Law, chief creative officer at Publicis Group, there was a time when the industry was...
View ArticleRoyal British Legion courts stars like Bear Grylls to front WWI centenary...
As we reach one hundred years since the end of World War I, The Royal British Legion, along with a number of recognisable personalities, give thanks to The Great War generation and the legacy they left...
View ArticleHow Allstate's Mayhem brought carnage and humor to insurance marketing
Commercials for insurance companies have often taken a serious tone, and for good reason: If your car gets totaled or your home catches fire, you need to know that the company that has your back is one...
View ArticleR/GA promotes Sean Lyons to replace Bob Greenberg as global CEO
R/GA has promoted Sean Lyons to global chief executive, replacing founder and chairman Bob Greenberg who has held the post for more than 40 years.Lyons was previously the agency's US president, and has...
View ArticleAmazon takes on UK fashion retailers with 'try before you buy' service
Amazon has brought Prime Wardrobe, its 'try before you buy' fashion shopping service, to the UK. The feature, which will help the e-commerce giant take on the likes of Asos, is available to Amazon...
View ArticleIkea shows the diversity of families during the holidays, no matter how they...
Ikea products appeal to people across the globe, and the diversity of its customers and the varied ways they celebrate the season are on display for its latest holiday spot.The spot, ‘Maybes,’ takes an...
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Apple takes a look at celebrities ‘Behind the Mac’ using found footage images
Apple is a full-color brand, but a film full of black and white images of celebrities like Paul McCartney and Serena Williams is making a mark for the tech brand as it rolls out more new products.The...
View ArticleAds We Like: The New York Times maps the evolution of a story through real...
The latest ads from The New York Times’ ‘The Truth is Hard’ campaign track the real-life stories and zeitgeist-altering scoops through phone calls, notes and drafted headlines.Devised by Droga5, two...
View ArticleHulu reels in YouTube TV lead Heather Moosnick to drive content partnership...
Hulu announced today the hire of Heather Moosnick as senior vice president of content partnerships.Moosnick, who most recently served as Google’s head of global business development for YouTubeTV and...
View ArticleThe Drum's Biz Dev 100: Kate Barker, Business Development Manager, Start
Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers...
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