Channel 4 chooses Leeds for national HQ and Bristol and Glasgow for creative...
Channel 4 has chosen Leeds as the home for its new 'National HQ' where it will relocate hundreds of jobs from London.The Yorkshire city beat Birmingham and Greater Manchester in the final stage of...
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Students speak out: Publicis Media MCTP attendees talk agency futures and...
Publicis Media's annual Multicultural Talent Pipeline (MCTP) summit serves as an educational immersion for students from multicultural backgrounds to further their understanding of an ad industry that...
View ArticleProgrammatic's legacy pricing structures penalise premium - things have...
Over the last 10 years, a lot has changed in the world of programmatic advertising.For a start, programmatic trading now represents 80% of UK digital media; a far cry from the days when it was solely...
View ArticleWPP's Mark Read wants more focused diversity initiatives: ‘We probably...
WPP’s chief executive Mark Read plans to introduce more ‘group-wide’ diversity and inclusion initiatives, saying more needs to be done from the top to improve the holding company’s culture and...
View ArticleBye Bye Binary: Why one model can never be the only model
Everything seems to be binary these days. Everywhere we look we seem to see the emergence of ever more polar extremes presented as the only true path to salvation.Are you a Brextremist or a Remoaner? A...
View ArticleAds We Like: sustainable shoe brand Allbirds says you can ‘Meet Your Shoes’
San Francisco-based material innovation brand Allbirds, which makes shoes made from wool and trees, is telling consumers that, if they really want to, they can actually meet their shoes.In its first...
View ArticleUS Creative Work of the Week: Tim Hortons brings sole Kenyan hockey team to...
Hockey isn’t widely played in Africa. In fact, Kenya only has one team, the Kenyan Ice Lions, and they play on the only ice rink in east and central Africa.Tim Hortons and agency Zulu Alpha Kilo...
View ArticleMSL Group names Marina Maher innovation chief Diana Littman US CEO
Publicis Groupe has announced the hire of Diana Littman as US chief executive of public relations firm MSL.Littman was most recently the executive director and chief innovation officer of Omnicom-run...
View ArticleReal magic happens when a creative brief doesn’t (necessarily) result in an ad
A great deal has changed since in the advertising industry since its 'heyday.' Why, then, has the creative briefing process remained the same?In this brave new advertising world, brands are built under...
View ArticleWhy Campbell’s Soup’s snowman spot retains a unique magic decades later
When the temperatures drop in the U.S., you can't always count on snowfall. But you can count on the reappearance of Campbell’s Snowman, who has endured since 1993 as a reminder of a cozy option to the...
View ArticleDigital publishers Recode and Vox merge
Digital media company Vox Media has merged Recode and sister title Vox in a move the group believes will extend the reach, audience, and value of each title.Vox Media was founded in 2011 and has since...
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The connected customer in the land of plenty
The connected customer has been a key theme of many marketing campaign, eco-system redevelopment and digital product strategy for some time now. A connected customer is the idea that your customers are...
View ArticleAds We Like: Wealthsimple and Skylar Diggins-Smith call for fair pay
Imagine you’re one of the best college basketball players in the country. You set school records left and right, and you’re about to be a top-three pick in the WNBA draft. You’re on top of the world...
View ArticleeBay holiday creative highlights hot deals and trending items
Online marketplace eBay has launched a new series of deals for the holidays, and to help promote the latest and hottest deals and items, it has developed new holiday advertising to make shopping...
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Poundland's naughty elf campaign returns: 'it will be the ASA’s...
Discount retailer Poundland has teased the return of its controversial X-rated elf campaign that irked the Advertising Standards Authority (ASA), Twinings, the Elf on the Shelf company and Twitter...
View ArticleCreative Director’s Choice: Desmond LaVelle of Peter Mayer on Amazon Prime’s...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticlePeriscope adds ECDs from Fallon, Deutsch LA as agency garners...
Independent agency Periscope has announced the hire of two executive creative directors: Heath Pochucha and Jason Bottenus, from Deutsch LA and Fallon, respectively.Pochucha was most recently group...
View ArticleFacebook taps Rapha Vasconcellos to lead its Global Creative Shop
A new leader for Facebook's Global Creative Shop has been named in Rapha Vasconcellos. He has been with Facebook for six years, heading up the company’s Creative Shop in two of its fastest growing...
View ArticleStein IAS CCO on uncovering the internet’s true meaning
It’s hard to imagine a world without the internet, yet Tom Stein, chairman and CCO of Stein IAS, remembers the internet’s infancy and recalls a former client’s hesitation to invest in the now dominant...
View ArticleUnsatisfied by the digital talent gap, Adobe is investing directly in...
Adobe is taking the global shortage of digital and analytical marketing talent into its own hands by developing curriculums with universities and expanding the scope of its annual Adobe Analytics...
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