Wreck It Ralph goes crazy on Carvana website in promotional campaign for...
Animated character Wreck It Ralph is about to break the internet in his sequel by Disney, and to prepare for that he’s going a bit nuts on Carvana’s easy online car buying experience.The collaboration...
View ArticleTwitter poaches VMLY&R’s God-is Rivera for culture and community role
Twitter has hired God-is Rivera as its first global director of culture and community, a role that will see her develop inclusive campaigns for the brand.Rivera joins from the newly-consolidated...
View ArticleDentsu Aegis awarded Co-op's recently consolidated media account
The Co-operative Group has awarded Dentsu Aegis Network its media planning and buying account, reportedly worth an estimated £50 million.The contract went up for review earlier this year after Co-op...
View ArticleLidl campaign shows the right (and wrong) way to upgrade Christmas
Lidl has revealed the last work that will come from TBWA\London as the account is moved out of the agency. The Christmas campaign plays on the idea of how Lidl can ‘Upgrade Your Christmas’, showing...
View ArticleClik here to view.
NYC Marathon expands ‘It Will Move You’ campaign into subways and on social...
Thousands of runners will take to the streets of New York this weekend for one of the world’s biggest marathons: the TCS New York City Marathon. In preparation for the big event, Brooklyn-based...
View ArticleGoogle-backed AdLingo launches tool that embeds e-commerce and chat within...
AdLingo, an adtech startup within Area 120, a Google-run incubator for experimental ideas, has launched its platform that allows marketers to embed conversational assistants within display ads.The...
View ArticleVision7 International acquires San Francisco-based creative agency Eleven
Vision7 International announced today (2 November) it has acquired Eleven, a San Francisco-based creative agency.Eleven has a team of approximately 100 employees and represents brands such as Apple,...
View ArticleUK named as the least diverse country in terms of speakers at major events
In major events globally, more than two-thirds (69%) of all speakers were male, while less than one-third (31%) were female, according to Bizzabo.The report titled 'Gender Diversity & Inclusion in...
View ArticleAmazon urges people to 'feel it' during this Christmas season
Amazon has unveiled its Christmas ad with Amazon boxes singing to the tune of The Jackson’s ‘Can you Feel It’.The ad, conceptualised by Lucky Generals, features boxes singing and surprising babies,...
View ArticleHavas Sport and Entertainment chief Adrian Pettett leaves after 20 years
Havas Sport and Marketing CEO Adrian Pettett has stepped down after 20 years.Pettett during his time at the agency spearheaded branded content in the UK, a key role in managing Cake’s integration into...
View ArticleO2 partners Jonny Wilkinson to voice rugby union Alexa skill
Rugby player Jonny Wilkinson and O2 have joined forces to unveil a new rugby union Skill for Alexa-enabled devices.The Alex skill, named ‘Wear the Rose with O2’ will launch ahead of the Quilter...
View ArticleSky introduces TV gambling ad limit and adblock measures to protect addicts
Sky has proposed a restriction on TV gambling ads broadcast by its network.The proposal, according to its UK and Ireland chief executive, Stephen van Rooyen, aims to ensure that TV remains a “safe...
View ArticleAmazon in 'advanced talks' about opening second HQ near Washington DC
Amazon has held "advanced" discussions about opening its second headquarters in the Washington DC area, according to the Washington Post, which is owned by Amazon boss Jeff Bezos.The paper has reported...
View ArticleWPP to freeze recruitment until early 2019 amid gloomy profit forecast
WPP has asked managers to put a pause on bringing fresh talent into the business until early next year amid a gloomy full-year profit forecast.According to Bloomberg, which has spoken to people...
View ArticleCheeky Greggs reverses shop logo to capitalise on Fenwick's Christmas...
Greggs has never been shy of a cheeky Christmas marketing stunt, but this year it has truly outdone itself – flipping around its shop logo to capitalise on the popularity of Fenwick's famous Christmas...
View ArticleThree UK cements Katrina Ward-Smith as brand and marketing comms director
Three UK has announced the appointment of Katrina Ward-Smith as director of brand and marketing communications.She adopted the position in the interim earlier in 2018 before taking on the role full...
View ArticleVerizon to sunset Oath brand and make way for Verizon Media Group
As part of a business restructure, Verizon is planning to phase out the Oath brand and bring its platforms and services under a new division called Verizon Media Group. Oath's extensive portfolio...
View ArticleThe Drum Labs: Working Out WorkBook
How do agencies manage their creative campaigns? It’s common knowledge that excellent communication, project management and operational direction go hand in hand with success, and with the multitude of...
View ArticleClik here to view.
If you want to impress 500 million young Chinese, learn about the Douyin...
Although we are still a couple of months away before 2018 comes to an end, it’s pretty safe to award Douyin the “App of the Year” in China. In less than a year, Douyin has comfortably overtaken its...
View ArticleSanta is a suburban dad with family problems in Duracell holiday campaign
Duracell and Wieden+Kennedy New York have teamed up for another holiday iteration of the battery maker’s ‘Trust is Power’ campaign, and this year, Santa is a suburban dad who sees things going wrong at...
View Article