Pinterest appoints first CMO
Pinterest has named its first chief marketing officer as Andréa Mallard, the former marketing chief of Athleta.Mallard, who worked for the Gap-owned sportswear brand just shy of two years, will oversee...
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Challenged Mothercare delivers first ad campaign in over a decade
As Mothercare joins the long list of high street stores under financial pressure, the parenting specialist has turned to creative agency Mcgarrybowen to re-establish its brand. ‘First Steps’ is the...
View ArticleBBDO parachutes Jim Moser into Europe as St John Walshe named Americas CEO
BBDO has shuffled its regional management structure to name St John Walshe as chief executive of BBDO Americas and Jim Moser as chairperson of BBDO Europe.Walshe is currently managing director of...
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Ads We Like: Zalando’s multigenerational choir makes for the cosiest...
Zalando, the Berlin-based ecommerce platform, has proven the classic Christmas traditions can still pull on the heartstrings with a multigenerational choir performing a multilingual rendition of Silent...
View ArticleFreesat's fictionalised 'Tellyfest' reminds viewers of...
As society becomes more engaged with online subscription services like Netflix, Freesat reminds its viewers of the memorable shows they can find on its platform in a fictionalised convention called...
View ArticleWunderman and Essence escape WPP's recruitment freeze
Both Wunderman and Essence will not be restricted by the hiring freeze imposed within WPP, The Drum has learned. Chief executive Mark Read is understood to have introduced a group-wide restriction on...
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Absolut challenges artists to create next look for vodka brand
Over the last four decades Absolut has worked with more than 550 of the world’s top artists, including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art pieces....
View ArticleTK Maxx sparks never-ending stocking hunt in quirky Christmas campaign
TK Maxx is looking to show that presents aren’t just for Christmas by offering a year full of gifts to customers who find a bespoke 'never-ending stocking' in one of its stoes. The Never-ending...
View ArticleAds We Like: Canadians with Down syndrome appeal to become first human...
Humans are certainly not an endangered species, but a group of people in Canada are sounding the alarm of being at risk.Those with Down syndrome are appealing to be the first humans to be added to the...
View ArticleFriends and strangers gang up to get germ-infested New Yorkers to CityMD
If a bunch of friends and family, and a few near-strangers, made a video that they were all concerned about your health, would you finally head to the doctor? That kind of peer pressure is behind a...
View ArticleTesco reprises ‘Everyone’s Welcome’ campaign: ‘It worked for us last year’
Tesco has brought back its ‘However you do Christmas, everyone’s welcome’ campaign, though it has evolved the creative execution from its first run last year, saying the concept has helped it to...
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As 3% Conference readies to tap into women’s anger, its founder works to...
The power of women’s anger will be a central theme when the 3% Conference 2018 kicks off on 8 November. Behind the scenes, its team has been working to open up the program far beyond its US...
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23red and Fully Focused win big at The Drum Content Awards 2018
23red, Oath and Mindshare have all snapped up the top prizes at The Drum Content Awards 2018.Taking home the coveted Grand Prix and Best Public Sector/Government Content Marketing Strategy accolades is...
View ArticleFacebook reviews UK political ad verification process weeks after launch...
Facebook is pushing back the implementation of a process that will require anyone buying political ads within its walls in the UK to verify their identity, following a series of stories about how open...
View ArticleIn fashion: the six biggest trends in beauty
‘Is the beauty industry Amazon-proof?’ mused the Financial Times in May. With more beauty stores opening than any other type of retailer, and annual sales topping £72bn in western Europe alone, the...
View ArticleMashbo celebrates seventh birthday with new brand and senior hire
Software development consultancy Mashbo is celebrating its seventh birthday with a senior hire and the reveal of a new brand identity, aligning with the evolution of the company’s service and product...
View ArticleCiti poaches ex-Toys R Us marketer for chief brand officer role
Citi, the US multinational investment bank, has hired ex-Toys R Us marketer Carla Hassan to take on the role of chief brand officer.Hassan will be tasked with developing Citi's marketing and...
View ArticleUS Creative Work of the Week: Ad Council campaign drives older foster kid...
Older foster kids deserve a chance to be adopted and experience milestones like first dates, first big games and even first breakups. That’s the concept behind the US Department of Health and Human...
View ArticleBarnes & Noble brings back the wonder of books for the holidays
Barnes & Noble is one of the few big commercial booksellers left, and its 2018 holiday campaign is bringing back the magic of reading with a poetic anthem spot and accompanying campaign.After...
View ArticleAA/Warc upgrades UK adspend growth projection to 6.3% noting market ‘resilience’
UK adspend has grown for the 20th consecutive quarter, marking the strongest first-half performance since 2014, according to the Advertising Association/Warc Expenditure Report.James McDonald, data...
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