Kevin the Carrot returns (with kids) as Aldi’s Christmas campaign continues...
Kevin the Carrot has returned to screens, taking centre stage in Aldi’s Christmas campaign once again.The retailer released a trailer last week, teasing the return of character that’s been at the heart...
View ArticleMarc Lewis' Christmas ad rankings: Amazon's melodic boxes are heavy...
The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Christmas Marc Lewis, the highly-revered...
View ArticleM&S readies Holly Willoughby Christmas campaign: ‘We’re focusing on...
Holly Willoughby has been put front and centre of Marks and Spencer (M&S) Christmas campaign after the retailer brought her in as a brand ambassador three months ago and saw sales spike as a...
View ArticleHealth and wellness: consumers demand ethical innovation – Brands in Motion...
From indigestion remedies and hay fever tablets to FemTech and collagen supplements to wearable technology and mobile apps to chatbots that can give an almost instant diagnosis to health kits delivered...
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Pandora rolls out its ‘Sound On’ brand narrative in time for holiday travel
Streaming audio provider Pandora has unveiled its new brand narrative platform and nationwide campaign inspired by the power music and sound have to make each life moment better, called ‘Sound On.’The...
View ArticleVisa encourages high street shopping in Christmas ode to shopkeepers
Visa has turned the traditional Christmas format on its head, switching the focus from what people are buying, to who they are buying from. For its debut UK Christmas advert, the financial services...
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Creative Director’s Choice: Barbarian’s Leo Leone on the United Way’s...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week, Leo...
View ArticleYouTube to label state and public-funded clips seen in UK and Ireland
After rolling out the feature in the US earlier this year, YouTube is starting to add notices below videos seen in the UK and Ireland from news outlets that receive some level of government or public...
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Sheetz sends out fleet of art trucks to bring attention to its children’s...
Convenience store chain Sheetz recently enlisted a group of artists to paint its delivery trucks with eye-catching artwork to call attention to a charity that helps children in the communities it...
View ArticleAdroll acquires startup Growlabs to bolster B2B offerings
Adroll Group today (November 8) announced it's acquiring two-year old startup Growlabs to boost the company's "identity graph and data capabilities to strengthen B2B offerings," according to a company...
View ArticleHavas CCO Jason Peterson departs under cloud of culture controversy
Jason Peterson, the chief creative officer (CCO) of Havas North America, has abruptly left the company.It was announced today (8 October) that the creative, who is also known as somewhat of an...
View ArticleAre we seeing the death of brand loyalty?
Back in the 1990s, it seemed that brands, especially supermarkets, wanted so much more from their customers than simply the money in their pockets.Brands wanted a relationship with their customers –...
View ArticleThe Drum 2018 Review: A year of building trust and transparency
2017 was the year that P&G's CMO Marc Pritchard started the backlash against transparency in digital advertising. This year Unilever’s CMO, Keith Weed, took that fight to the world of influencer...
View ArticleLycamobile returns to households with TV campaign
Lycamobile, the world’s biggest mobile virtual network operator (MVNO), is returning to household screens with an extensive TV campaign across the UK and Ireland.Developed by Guerillascope, the...
View ArticleAnthony Joshua, Jaden Smith and Jesse Lingard star in JD Christmas campaign
The sports fashion retailer, JD Sports, has pulled together an A-list cast for its Christmas campaign, featuring the likes of Anthony Joshua, Jaden Smith and Jesse Lingard. TV and radio host Maya Jama...
View ArticleVice devalued after Disney's $157m write-down
Disney will take a $157m write-down of Vice Media, the company shared yesterday (9 November) during its quarterly earnings report.This follows the recent news of Vice Media's plan to cut its staff by...
View ArticleA haphazard Matt Lucas fronts BA's return to TV for Comic Relief push
British Airways has released its first TV ad since 2012, using the spot to say 'thank you' to customers for donating a total of £20m to Flying Start, its charity partnership with Comic Relief. The...
View ArticleLiverpool FC joins fight to end period poverty
Liverpool Football Club will start providing free women's sanitary products to help combat period poverty.Beginning during Liverpool's next home game on 11 November, women's bathrooms at Anfield will...
View ArticleMarc Lewis' Christmas ad rankings: Iceland's banned ad is off the...
The festive season is almost upon us – which means it’s time for advertisers to up their budgets and start producing shiny snow-covered campaigns again. This Christmas Marc Lewis, the highly-revered...
View ArticleP&G announces restructuring to simplify business units
Procter & Gamble (P&G) announced yesterday (8 November) plans to streamline its management structure around six business units, each of which will have its own chief executive. P&G said at...
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