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Bollywood and brands: what can marketers learn from product placement in the...
Product placement in Bollywood could at one time have been described as blatant and unapologetic. But with social media users in India now numbering some 200 million, many of whom are all too happy to...
View ArticleGoogle Search marks its 20th anniversary with a humorous series about Search Ads
Google commemorates its 20 year anniversary of Google Search by unveiling a series of short films to highlight the power of search for businesses.The series, titled 'Search Like A G', features...
View ArticleUefa lures Chinese tech brand Alipay as sponsor for eight years
Uefa has roped in Chinese payment platform Alipay as official global payment partner in an eight-year deal.The deal will see Alipay become a sponsor of the men’s national team football sponsors 2026....
View ArticleRadioWorks appoints Paul Cranwell as managing director
UK radio and advertising company RadioWorks has appointed Paul Cranwell as managing director for growth and development of the group.Prior to this, Cranwell worked as head of client partnerships at The...
View ArticleImpact of digital media spend on business objectives to take centre stage for...
Around 88% of marketers in the Asia Pacific region are planning to increase their investment in the emerging field of ‘outcome-driven media’ over the next two years.According to research by Xaxis, 90%...
View ArticleJust Eat's flying scooters are back to celebrate the 'magical'...
The Just Eat flying scooter is back, but this time with a whole platoon, as the food delivery service unveils the next phase of its cross-channel marketing campaign - the 'Magical World of Just Eat.'...
View ArticleTwitter cracks down again on millions of suspicious followers
Twitter has substracted millions of suspicious followers again after first removing them in July this year.As a result of the company's crackdown on fake users, singer Katy Perry lost about 861,000...
View ArticleFrom a celebration of singlehood to global shopping phenomenon: looking back...
As the 11.11 shopping festival enters its 10th year, its incredible growth shows no signs of stopping, consistently beating out the four-day Black Friday to Cyber Monday period in terms of sales year...
View ArticleP&G boss fears trade war will harm American brands
The chief executive of Procter & Gamble has voiced fears that global trading tensions could curtail consumer spending on brands."What I worry most about with the trade war is it destroys consumers'...
View ArticleRimmel tackles beauty cyberbullying with global #IWILLNOTBEDELETED campaign
Rimmel is tackling beauty cyberbullying with the launch of an emotive film to coincides with Anti-Bullying Week 2018.The film features young people who have experienced the negative effects of beauty...
View ArticleKFC pits chicken against turkey in a snowy Christmas standoff
‘Turkey comes and goes but chicken’s here to stay’ announces KFC in its Christmas ad – a dramatic, animatronic standoff between the two kings of poultry.Taking inspiration from Western films of yore,...
View ArticleSainsbury’s admits similarities between Christmas ad and John Lewis...
Sainsbury’s has revealed its Christmas advert, which boasts a striking number of similarities to the recent campaign that ran for John Lewis. However, one of the retailer’s top marketers has dismissed...
View ArticleWeibo used by nearly 25% of Chinese population
Weibo usage will grow to 340.1 million people in China this year, accounting for 24.6% of China’s population, according to eMarketer. The social networking app, which is referred to as China’s...
View ArticleTencent cuts marketing budget from its gaming division as market regulation...
Tencent will cut the marketing budget of its gaming division as the business continues to suffer under Government regulation changes.Tencent executives have been ordered to control their cash flow and...
View ArticleAlibaba smashes 11.11 records once again with over $30bn in sales
Alibaba smashed its 2017 record, selling over RMB213.5bn (around $30bn) in just one day of sales during its 11.11 Global Shopping Festival.The number is almost $5bn more than last year and Alibaba hit...
View ArticleSanta Claus celebrates Christmas in Aussie outback in Aldi Christmas campaign
Aldi has unveiled its Christmas ad highlighting how Australians warmly welcome unexpected guests during the annual holiday.The spot, created by BMF, begins with Santa Claus crashing his sleigh in the...
View ArticleChina calling: the new frontier for smartphone brands
China is not only the world’s biggest smartphone market by sales volume, it is also the most unique. Dominated by homegrown brands Huawei, Oppo, Vivo and Xiaomi, which together account for more than...
View ArticleUber appoints MullenLowe London for ad campaign
Uber has brought in MullenLowe London to deliver a driver recruitment campaign next year. The Drum revealed last month that Uber was looking for an agency to position the company as an 'employment...
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The Drum Recommends: Commended - Cogent raises awareness for Pet Head with...
This week The Drum Recommends: Commended is highlighting Cogent's work in Fresh & Fruity work for Pet Head.In this series, we explore the finest work created by The Drum Recommended agencies. We...
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Chappy inks Glaad partnership to raise funds in-app for LGBTQ community
Gay dating app Chappy has announced a partnership with leading LGBTQ advocacy group Glaad, called ‘Chats for Charity’ designed to raise money for the organization with each chat session initiated on...
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