How to write a new business email that won’t be ignored
The average office worker receives 121 emails per day, so how do you write an email that’s interesting enough to be read, let alone responded to? Earlier this year I attended a brand copywriting...
View ArticleM&S reveals Holly Willoughby Christmas campaign: ‘We’re focusing on...
Holly Willoughby has been put front and centre of Marks and Spencer (M&S) Christmas campaign after the retailer brought her in as a brand ambassador three months ago and saw sales spike as a...
View ArticleClik here to view.
Reddit’s co-founder wants to disrupt the alcohol industry – without bursting...
Reddit co-founder Alexis Ohanian’s latest investment is an Armenian brandy he’s co-created with direct-to-consumer spirits club Flaviar. He believes the model has the power to disrupt the big alcohol...
View ArticleClik here to view.
Oath, 360i and Nat Geo bring programmatic to virtual reality
Just as NASA's Curiosity Rover treks the undiscovered terrain of Mars, Oath and 360i are partnering with National Geographic to explore the new world of programmatic in virtual reality.To promote the...
View ArticleColin Jost has a fling with his AI Izod sweater and tells Aaron Rodgers to...
Izod, in the second part of its brand campaign featuring comedian Colin Jost and NFL quarterback Aaron Rodgers, has Jost developing a close bond with what Izod is calling the “sweater of the future” —...
View ArticleClik here to view.
Advertising Down Under: lessons from Karmarama’s creative exchange with The...
Earlier this year, Accenture Interactive agencies Karmarama and The Monkeys swapped a team of creatives in a modern-day exchange programme. The London shop’s Rhonwen Lally, Suzi Paddison and Joe...
View ArticleOgury top trending apps: the rise of next gen retail apps
The Drum, in association with Ogury, is launching three (monthly) chart articles looking at the top 10 apps in a specific category in the U.S. In this first iteration, we're taking a closer look at...
View ArticleClik here to view.
ATP serves up 'Love It All' rebrand to convert casual fans of the...
The Association of Tennis Professionals (ATP) has rebranded, renamed and revealed the 'Love it All' strapline in a ground-up effort to engage casual sports fans in tennis all year round. Firstly, the...
View ArticleFacebook opens up content moderation processes to French regulators
Facebook has agreed to work with French authorities to help them understand how it works to combat hate speech, offering the clearest sign yet of its willingness to work with government regulators.The...
View ArticleHelp your business prepare for a successful Black Friday
2018 is rapidly drawing to a close, and it’s scary to think that Black Friday is imminent! If your ecommerce business isn’t fully prepared for Cyber Weekend just yet, don’t worry. We’ve got some...
View ArticleJustin Marshall named Wunderman Seattle MD as Robbee Minicola returns to...
Wunderman Seattle has appointed Justin Marshall as managing director. He replaces Robbee Minicola, who has returned to her former employer, Microsoft.Minicola has taken on the role of senior director...
View ArticleClik here to view.
The mechanisms behind the 3% Conference’s macro-revelations and...
The 3% Conference has sparked a flurry of personal revelations – but will these be enough to truly diversify the creaky creative establishment?It’s 4pm on day one of the 3% Conference in Chicago. Two...
View ArticleDOJ settles with Tribune and five other broadcasters on 'unlawful'...
The US Department of Justice (DOJ) has reached a settlement with six major American broadcast television companies over an alleged unlawful sharing of non-public, competitively sensitive information to...
View ArticleOnce more, with humanity: Lessons in brand identity from direct-to-consumer...
Direct-to-consumer startups such as Casper, Allbirds, and Glossier are like the Candy Crush of brand identity: simple, addictive, and sweet. They make conventional consumer goods chic and capture the...
View ArticleClik here to view.
Advertising the British way: lessons from The Monkeys’ creative exchange with...
Earlier this year, Accenture Interactive agencies Karmarama and The Monkeys swapped a team of creatives in a modern-day exchange programme. The Sydney shop’s Amanda Alegre, Charlotte Marshall and...
View ArticleDundee University appoints Manifesto for digital project
The University of Dundee has appointed London-based digital agency Manifesto to lead a new digital project following an intensive procurement process. The three-year project will re-build the...
View ArticleProblem solving: how to target and understand your customer
“I know half of my adtech costs are wasted… I just don’t know which half…” A regular scenario in my meetings with prospective clients is that I make a cheap gag about the number of 3rd party tags that...
View ArticleThe CMO Swap: Britvic x Tribe
A start-up founder swapped places with a marketer at one of the world’s biggest beverage brands in a unique experiment, launched by The Drum and Fetch.Few marketers would agree to be placed so...
View ArticleKanye stand the heat? How Burger King UK went viral with just three words
What do you do when a global superstar declares public love for your biggest competitor?Most brands wouldn’t touch it. They’d steer well clear, keep their head down low, and just pray it doesn’t gain...
View ArticleMcDonald’s Big Mac turns 50 en France with endearingly cheesy retro campaign
The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity,...
View Article