US Creative Work of the Week: Pedigree’s ‘Season of Good Dog’ welcomes a puppy
Through the eyes of a trusted dog friend, Pedigree Dentastix helped invent a holiday just for dogs as a way to celebrate the season.'The Season of Good Dog' global campaign, developed by Colenso BBDO...
View ArticleAmazon chases Apple’s tail as most valuable US brand
Apple and Google are holding steady as the most valuable brands in the US, however Amazon, Netflix, PayPal, and Uber are rapidly rising through the top 100 list.The rankings come courtesy of WPP and...
View ArticleJohn Lewis' Christmas ad tells story of Elton John's first piano,...
John Lewis& Partners has unveiled its Christmas ad for 2018, telling the story of how Sir Elton John’s first piano was ‘more than just a gift’.Dubbed ‘The Boy and the Piano’, the ad is set to the...
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What if Ikea, Apple and Carlsberg redesigned Santa’s sleigh?
Not content with the festive season's current levels of commercialisation Red Letter Days has reimagined Santa’s airborne sleigh through the eyes of Carlsberg, Ikea, Ferrari, Red Bull and Apple’s...
View Article55% of UK publishers run their own trade desks, but European rivals are ahead...
More than half of UK publishers have an in-house programmatic trading desk, according to research conducted by Verizon Media's Oath and IAB Europe.The study, which invited responses from 171 IAB member...
View ArticleWant a better client relationship? Be more demanding on cultural fit
I fired another client last week. I didn’t want to but for the good of my agency I had to. Let me explain why.There has been a lot of industry discussion on the pitch process, with calls on clients to...
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Creative Director's Choice: Oberland's Dhruv Nanda on Naadam's...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleNew York Times article forces Facebook’s comms team to fight back
Facebook, one of a handful of tech giants known for a measured and often silent approach to communications, has vehemently hit back at a New York Times article that reported how its leadership team...
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Foot Locker features celebrity sneakerheads in ‘Week of Greatness’ shoe campaign
Sneakerheads – those addicted to new kicks – are a unique bunch, and shoe retailer Foot Locker is celebrating their fanatical passion with its annual ‘Week of Greatness’ campaign. This year, it is...
View ArticleBurger King makes other brands pay for your Whopper in Black Friday banner...
Burger King is hijacking the biggest shopping week of the year by making other brands buy fans a Whopper sandwich through a new web portal.Whopper Shopper is a new website from the BK brand that only...
View ArticleNobody Settles for Average
Remember the slogan, “Things Go Better with Coke?” Today, those things are coffee and data.When Coca-Cola announced its decision to buy British coffee shop chain Costa, many were quick to attribute the...
View ArticlePete Cashmore to leave Mashable at end of year
Pete Cashmore, chief executive and founder of Mashable, will be leaving the digital media and entertainment website at the end of the year, according to a company statement.Cashmore recently updated...
View ArticleAlipay wins bid to provide QR code payment option at Hong Kong's MTR...
Alipay users in Hong Kong will soon be able to take the country’s mass transit railway (MTR) by tapping their mobile phones at ticket gates in stations.This came after the Alibaba-owned mobile payment...
View ArticleDigital transformation: whose job is it anyway?
It’s a question that often comes up. ‘Yes, we all understand that digital transformation is important, but if there’s not clear and visible leadership from the top, then where is it going to come...
View ArticleThe Cotswold Company commissions AB to create brand film series
Furniture manufacturer The Cotswold Company has commissioned AB to create a series of ads for Sky Adsmart.The company, which recently rebranded its visual identity, wanted to move away from price...
View ArticleInnovation: a matter of life and death
Toys’R’Us, Carillion, BHS. All recently ended up in the obituaries column. It’s easy to ask who’s next.But should we think of companies as finite, as mortal? As organisms that grow, peak, decline and...
View ArticleWest Midlands Trains appoints Impero to create branding for two new rail brands
West Midlands Trains has appointed Impero, to create branding, positioning, and communications for their two new UK rail brands – West Midlands Railway and London Northwestern Railway following a...
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Once blacklisted from Chicago’s ad scene, a creative pens a note of thanks to...
In 2016, Lisa Leone, a freelance creative director, published a timeline of her experiences with sexism and harassment in advertising. The response in her city of Chicago was frosty at best and...
View ArticleWe launched agile marketing at Deloitte; here's what we learned
No wonder agile marketing has grabbed the attention of marketing leaders. In a world of always-on content and almost instantaneous feedback, it can seem like the Holy Grail. Get content to market...
View Article‘I guess you heard about the parking situation’ – Amazon’s guide to Long...
Concept Farm, an ad agency that made the move from Manhattan to Long Island City in Queens earlier this year, offers its local tips to its soon-to-be neighbor, Amazon.“Howdy” from Concept Farm, to our...
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