Way To Blue appoints Christelle Randall as global head of publicity
Integrated communications agency Way To Blue has appointed Christelle Randall to head of global publicity as the agency aims to ‘future proof’ its entertainment PR offering.Randall will be based in...
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How Mary Portas integrates her ‘work like a woman’ manifesto into her agency
Women now represent half of the workforce – from politics to retail – but it’s men who dominate the positions of power. In fact, three-quarters of UK boardrooms are made up by men and – coincidentally...
View ArticleDataminr webinar: Averting brand safety crises
In these uncertain and unstable times in adland, brands are learning how to adapt to online scrutiny from the always-on always connected consumers. And in an attempt to effectively reach this audience,...
View ArticleGlamour US to spike regularly printed publication
The US imprint of Condé Nast's Glamour magazine announced today (20 November) it is "doubling down on digital," and will no longer produce regularly printed publications.Glamour UK scaled back print...
View ArticleAmazon bids for Fox regional sports networks
Amazon has put in a bid for the 22 regional sports Disney acquired from 21st Century Fox, according to CNBC.Apollo Global Management, KKR & Co, The Blackstone Group, Sinclair Broadcast Group and...
View ArticleAds We Like: Paris’ Pompidou elbows onto the tourist map by creating own line...
Paris’ Centre Pompidou – known the English-speaking world as the Pompidou Centre – has attempted to place itself in the same tourist league as the Eiffel Tower and the Notre-Dame Cathedral by creating...
View ArticleApple leads integrated Christmas push with cosy stop-motion/CGI short
Apple has taken a leaf out of BBC One’s 2017 Christmas trail and combined the crafts of CGI and stop-motion for its integrated holiday campaign, which launches with a short narrative film.‘Share Your...
View ArticleStop Selling, Start Connecting
How does a brand simultaneously enrage some American consumers while driving an increase in sales among other? The answer isn’t a question of politics; it’s a matter of leveraging storytelling to drive...
View ArticleCamelot in trouble for targeting children with scratch card ad
The Advertising Standards Authority (ASA) has banned a National Lottery scratchcard ad for inappropriately targeting children. The poster ad was placed directly outside the entrance of a school, and...
View ArticleBurger King and McDonald's pulled up by ASA for advertising HFSS...
The Advertising Standards Authority (ASA) has slapped both Burger King and McDonald's on the wrist after the fast food chains failed to comply with rules that ban brands from marketing foods high in...
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TV Ad Spend Weekly: NFL vs the holidays
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleFacebook lodges appeal against £500,000 Cambridge Analytica ICO fine
Facebook is contesting a fine imposed on it by the UK Informational Commissioner (ICO) for its role in the Cambridge Analytica scandal.Having been issued the penalty last month, the tech giant is...
View ArticleEx-Publicis London chief Karen Buchanan to succeed Sue Little as McCann...
McCann Manchester has named Karen Buchanan as its new chief executive, bringing an end to Sue Little's 20-year tenure in the role.Buchanan will report directly to McCann's UK group boss Mark Lund when...
View ArticleFacebook won't take action on ads targeting its employees to spill secrets
A campaign group called Freedom from Facebook is now using the platfrom's own targeting tools to direct ads at Facebook employees, encouraging them to blow the whistle on company practices.Facebook’s...
View ArticleUS Creative Work of the Week: US Postal Service meets Santa
The holidays are a flurry of package deliveries, flying all over the globe, whether that’s from Santa or your trusted postal carrier.The US Postal Service, in a new campaign, cements itself as the one...
View ArticleKrazy Glue challenges World’s Strongest Man to a strength competition
Krazy Glue is taking on ‘The Mountain’ in an epic Man vs Glue feat of strength competition to see which holds better.The adhesive is known for its ability to hold up to 1,000 pounds with just one drop,...
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Ads We Like: Russian agency turns Saint Petersburg’s flaking paint and rust...
Russian bakery chain Busche has rolled out its new branding – a series of posters and imagery lifted directly from the streets of its hometown, Saint Petersburg.The brand teamed with agency Suprematika...
View ArticleSurvey: Too many marketers are unlikely to recommend their agency
Two out of three marketers surveyed are unlikely or only somewhat likely to recommend their primary agency to a friend or colleague. One possible reason: Only 60% of those polled agree or strongly...
View ArticleSorrell poaches WPP exec Michel de Rijk for S4C APAC lead
Sir Martin Sorrell has raided his former company for S4 Capital’s first APAC chiefThe mogul is expected to name Michel de Rijk, the former global chief growth officer of GroupM’s Performance Media...
View ArticleHavas Media and Kinetic take home top accolades at The Drum Out of Home...
Havas Group Media and Kinetic Worldwide UK have won the top accolades at The Drum Out of Home Awards 2018.Havas Media, VCCP, Adcity and Posterscope were awarded the coveted Grand Prix, along with Out...
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