The Drum Review 2018: fake news (part one)
This time last year, “fake news” was announced as the Collin’s English Dictionary Word of the Year, with Collin’s head of language content Helen Newstead describing the term as “inescapable”.Not much...
View ArticleThe Biz Dev 100: Frankie Guzi, business development manager, The Yard Creative
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and...
View ArticleRiot Games unveils DesignStudio’s rebrand of game League of Legends European...
DesignStudio has produced a new identity, broadcast package and influenced parts of the set design for Riot Games to re-imagine its European League of Legends Championship game series.The new brand,...
View ArticleIt’s time to boycott Black Friday and strive for authenticity
Here it comes again, that festival of conspicuous consumption known as Black Friday (no longer one day but sometimes weeks of hysterical retail activity). It’s also the epitome of an artificial...
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Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental...
Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic It’s a Wonderful Life in a mental wellness drive from the brand.Script clocking in at...
View ArticleCTI Digital completes management buy out
Manchester-based agency, CTI Digital, have completed a management buy out from its umbrella company, Paperhat - three years after joining the group.Supported by Cowgills (corporate finance) and...
View ArticleAdvertising Association blasts looming TfL junk food ad ban
The Advertising Association (AA) has hit out at London mayor Sadiq Khan's plans to ban junk food advertising on the tube and buses.New restrictions on the advertising of high fat, salt and sugar...
View ArticleSunrise Senior Living UK appoints Sagittarius to refresh brand websites and...
Sunrise Senior Living UK, a provider of assisted living, nursing, dementia and respite care to older people, has appointed Sagittarius to revamp the user experience, content and visibility of its...
View ArticlePost-modern Marketing: it's all about the experience
Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing”. The sixth chapter, Post-Modern Creative & Content Experiences: Marketing is...
View ArticleDolce & Gabbana dropped from Alibaba, JD.com, Yoox Net-A-Porter following...
Dolce & Gabbana products have been dropped by e-commerce giants Alibaba, JD and Yoox Net-A-Porter and its Shanghai fashion show has been cancelled in the wake of the brand’s latest racism...
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Dogs Trust urges Black Friday shoppers not to snap up a dog in the Christmas...
Dogs Trust has put a spin on its longstanding 'A dog is for life, not just for Christmas' campaign with a funny spot asking people not to buy something very particular this festive season. Timed to...
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Creative Works: when Black Friday comes
If you're a fervent Black Friday shopper, you're no doubt reading this after braving the early morning sales and rabid crowds. To all others who stay away, welcome to The Drum's Black Friday campaign...
View ArticleWhat's the best long-running campaign? Dove, Nike and more make The Drum...
Long-life campaigns for Audi, Dove and McDonald's have been shortlisted for the Best Long-term Campaign category at The Drum Advertising Awards. In association with the Financial Times, the category...
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YouTube Re:View – Christmas campaigns, Countdown comedy & Cheryl’s comeback
YouTube Re:View Loading...Welcome to the YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. Not only was the week brimming with cultural...
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Monetization models: why SI Swimsuit nurtures its bikini-clad talent as much...
With a readership of millions, Sports Illustrated’s Swimsuit edition has no problem attracting advertisers. But for the rest of the year, editor-in-chief MJ Day has found the magazine’s brand value is...
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Creatives open Black Friday pop-up shop selling bland Brexit brands at unfair...
Black Friday, a day of commerce mayhem, was slightly stranger than usual with the launch of a Brexit pop-up store in London stocked with parody products forewarning of inflated pricing, inferior...
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Creative Director's Choice: Jennie Moore of Wongdoody on the emotion of...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleTake off your mask...and other lessons learned at the 3% Conference this year
I’ve attended my share of conferences, but nothing quite like this. This was my first 3% Conference experience and, much like the venue, the Chicago Navy Pier, the two-day event was vast and complex –...
View ArticleBalancing purpose, creativity and profitability
The Drum teamed up with speakers from Radley Yelder and Deltek WorkBook to explore how agencies can successfully balance, creativity and profitability. While brilliant campaigns and creative ideas are...
View ArticleBlack Friday starts when the last slice of pumpkin pie is finished
According to the most recent holiday shopping data, all that tryptophan doesn't seem to be doing anything. 'Black Friday' is becoming a misnomer, as shoppers are increasingly turning to their devices...
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