Theresa May becomes evil queen & Boris Johnson a fire breathing dragon in...
The Coalition for Reform in Political Advertising has unveiled its debut consumer campaign to state it’s view that fictional claims should not be present in political campaigning.The campaign titled...
View ArticleRebel FC on boards Utilita as kit partner for two years
Social influencer football team Rebel FC has signed Utilita as kit partner in a two-year deal.Utilita's logo will feature on the front of shirt and training kit of the team. The move comes ahead of...
View ArticleTrapa documentary charts plan to remove palm oil from all products to combat...
Spanish confectionary brand Trapa has unveiled a documentary to reveal that it has removed palm oil from its new varieties and will remove it from all its products globally by 2019. The documentary...
View ArticleDolce & Gabbana asks for forgiveness after racist campaign
Dolce & Gabbana has released a video apology after being slammed for its new “DG Loves China” campaign in China, with critics calling the luxury brand out for triviallising the country’s...
View ArticleDolce & Gabbana asks for forgiveness after Chinese racism furore
Dolce & Gabbana has released a video apology to China following the backlash around its “DG Loves China” campaign and subsequent racist comments made by one of the luxury brand's founders. Stefano...
View ArticleBlack Friday ecommerce swells as shop footfall declines
Retailers that had a digital strategy in place benefitted from increased online and mobile spend during the Black Friday and Thanksgiving weekend in the US.Reuters reports that Americans opted to...
View ArticleScrewfix favours contextual idents over ads to afford TV presence all year round
UK trade mag Screwfix is looking to get more out of its TV spend by running personalised idents on content across Dave, ITV and Sky. With media partner Wavemaker, the market-leading mag is keen to keep...
View ArticleAdidas wrestles with Vince McMahon's familiar Alpha Entertainment logo
German sports giant Adidas is muscling in on entertainment mogul Vince McMahon's efforts to launch a brand that would house his take on American football.McMahon's Alpha Entertainment would relaunch...
View ArticleSubscription video on demand (SVoD) set to overtake Pay-TV in Australia
Subscription video on demand (SVoD) is set to overtake Pay-TV in Australia this year, according to a new report.The video entertainment report, by Futuresource Consulting, found the uptake of SVoD...
View ArticleIkea makes old products new again in magical holiday spot
The latest holiday spot from Ikea Canada highlights reusing Ikea products and making them new again, set in the context of an uplifting family story that hints that dreams might be behind an old piece...
View ArticleJWT and Wunderman merged to form ‘Wunderman Thompson’
WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’, which will be headquartered in New York and London.Mel Edwards (pictured, left) will...
View ArticleThe Biz Dev 100: Chris McCash, founder, Breadwinner Agencies
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and...
View ArticleWunderman chief Mel Edwards on JWT merger: 'It's not a takeover'
The creation of Wunderman Thompson will take place over a period of around three months with the resulting business comprising 20,000 people globally, its global chief executive, Mel Edwards, has...
View ArticleGuinness 'Surfer' wins The World Cup of Ads
Guinness' classic 1999 ‘Surfer’ ad has once again won a popular vote to be named the best ad of all time, winning BBH Lab’s ‘The World Cup of Advertising’.In a competition held on Twitter, the Guinness...
View ArticleWPP wins VW North America as car maker cuts its advertising network
Volkswagen (VW) has awarded WPP the North American creative account for its namesake VW brand as the company aims to reduce its global network of agencies from 40 to three.Omnicom will be responsible...
View ArticleHow brands can ditch short-termism and build for long-term advertising success
The twists and turns of the Nescafe Gold Blend couple, the homespun anecdotes from the Oxo family and Aleksandr Orlov's mammalian antics have a lot in common with each other - they're all highly...
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How Standard Hotels CCO Landis Smithers keeps the hotelier at the forefront...
Imagine you’re hired as the chief creative officer of an organization with an unmistakable brand voice in an industry you haven’t worked in. Your remit is change; to shake things up. That’s the...
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Goodbye, J Walter: 154 years of JWT creative
James Walter Thompson, one of the pioneers of advertising, was born in 1847 in Pittsfield, Massachusetts. After serving as a marine in the Civil War, he traded life on the seas for a life on a flatplan...
View ArticleGDPR slightly reduces unsolicited marketing comms thinks UK public
Four in ten members of the UK public have received unsolicited marketing comms from businesses, despite the implementation of GDPR in May.Research from the Chartered Institute of Marketing (CIM) found...
View ArticleThe Biz Dev 100: Ben Potter, business development mentor consultant
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and...
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