Three resolutions to cut out those CRM sins in 2019
With so much data at our fingertips and a growing arsenal of technology available to us to take advantage of that data, why are CRM managers still committing the same mistakes? It’s time to take a new...
View ArticleForrester snaps up Sirius Decisions in $245m deal
Forrester Research is set to acquire Sirius Decisions for $245m in a deal that will see the B2B advisory firm expand into verticals beyond B2B.The takeover will see the two business combine their...
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Ad from Bodyform sister brand Libresse features kaleidoscopic choir of...
After destigmatising period blood in advertising, Bodyform's sister brand Libresse has unveiled an ad featuring a colourful chorus of all-singing, all-dancing vulvas. Created by AMV BBDO, 'Viva La...
View ArticleGlobal MPs want to tighten the screw on Facebook – here's what you need...
On Tuesday (27 November), MPs from around the world came together for a multi-parliament hearing to question Facebook on how it's combating fake news and to discuss its role in democracy.The rare...
View Article‘Demanding RFIs, unclear RFPs, unfair deadlines’: why media agencies are...
Advertisers are likely failing to get the best responses from potential media agency partners by not sufficiently defining what they are looking for and refusing to share details around the selection...
View ArticleAdobe and St. Jude raise awareness of childhood cancer on Giving Tuesday
This year on Giving Tuesday, St. Jude Children's Research Hospital and Adobe are launching a new, educational ad campaign designed to raise awareness of childhood cancer, and the unsung heroes...
View ArticleEvolving holiday shopping habits have created ‘Black November’
Retailers: Beware the ides of November.Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are...
View ArticleQuad/Graphics to buy Periscope agency for $132.5m
Quad/Graphics has announced it will acquire Minneapolis-based agency Periscope as part of an ongoing transformation effort.The deal, which was publicized today (27 November), is expected to close in...
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Earnest and Lux win big at The Drum Agency Business Awards 2018
As well as snapping up B2B Agency of the Year and Thought Leadership accolades at The Drum Agency Business Awards 2018, Earnest (London) Ltd have been awarded the coveted Grand Prix.Since it's...
View ArticleOld Vic celebrates its bicentenary year with a bold theatrical film
BBH London has produced a short film entitled ‘New Since 1818,’ to commemorate the end of The Old Vic’s bicentenary year. To round off the celebrations, the 90-second film, directed by Thomas Bryant...
View ArticleFlight Centre launches Kids in Charge campaign
Travel group Flight Centre has launched the Kids in Charge campaign with agency Rooster PR - a service where the roles are reversed and children will be put in charge of booking family holidays....
View ArticleBetter Business Bureau launches BBB AdTruth consumer reporting tool for...
The Better Business Bureau in the US has long served as an outlet for consumers to voice their concerns about poor or shady business practices and questionable advertising claims. Today (28 November)...
View ArticleUS Creative Work of the Week: Lance Armstrong returns for a Black Friday...
Fallen cyclist Lance Armstrong essentially disappeared from the limelight whe he was stripped of his Tour de France wins following a doping scandal. Now he's making a comeback, of sorts, on the...
View ArticleAmobee partners with Oracle Data Cloud to activate third-party data across...
Amobee announced Wednesday (28 November) that it's expanding its collaboration with Oracle Data Cloud to activate third-party data across programmatic and social media platforms.The partnership aims to...
View ArticleWhen data bites back
Hardly a day goes by without another piece of evidence that most businesses are woefully ill-equipped to manage the abundance of data that they now find resting uneasily in their care. A recent report...
View ArticleFuture Publishing ranks first for tech news in US and UK
Future Publishing ranks first for technology news in the US and UK, according to a report from ComScore.Future's media properties, including Tom's Guide and PC Gamer, attracted 63.9 million unique...
View ArticleFearless Girl statue disappears from New York's streets
State Street’s Cannes Lion-winning Fearless Girl statue has temporarily disappeared from New York’s financial district as the campaign-cum-artwork prepares to change location.The bronze statue, which...
View ArticleNFL ad revenue falls over the past two months
Advertising revenue for the National Football League (NFL) fell by 19% in September and October, according to information from Standard Media Index. The NFL aired 51 games over the two months in 2017...
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Twitter brings @Twitter’s irreverent tone to Times Square’s billboards
Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account.Twitter will showcase actual tweets from...
View ArticleAds We Like: Apple recruits a band of lonesome Elvises to promo Group FaceTime
A group of disparate but tech-savvy Elvis Presley impersonators are the stars of Apple’s latest ad, which aims to promote the automatic face detection feature of Group FaceTime.‘A Little Company’, the...
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