McGarryBowen adds Angela Johnson as president of New York office
McGarryBowen US president Simon Pearce made the announcement of WPP veteran Angela Johnson to the role, which had been vacant for over two years.Before joining the Dentsu Aegis company, Johnson’s most...
View Article4As rescinds Joe Alexander’s organizational honor
The 4As has rescinded its “100 People Who Make Advertising Great” honor given to embattled, former Martin Agency creative chief Joe Alexander.The list, revealed earlier this summer, celebrated the...
View ArticleApple close to purchasing Shazam for estimated $400 million
Apple has reportedly been close to acquiring the music recognition service, Shazam with a formal announcement coming as early as Monday.According to an anoymous source to TechCrunch, the deal is...
View ArticleNew Premier League TV deal will see over 200 games air live
The new tender to air Premier League matches has been released with the new deal set to include around 200 of its 380 matches made available for live broadcast, 42 more than before. According to...
View ArticleWhatsApp expected to roll out standalone business app
WhatsApp is reportedly set to roll out a standalone business app to help the businesses communicate with its customers. Through its FAQ 'Chatting with businesses'section of the page, the platform has...
View ArticleAd of the Day: Indian music school showcases the power of music to fight racism
Bridge Music Academy has released a campaign in which it has aimed to leverage the power of music to counter racism. The spot, titled 'The Racist Cover' was conceptualized by Dentsu Webchutney and with...
View ArticleTwitter's 280 character limit overtakes previous one in terms of engagement
Twitter's new 280-character limit has gained more engagement than the previous 140-character limit claims data site SocialFlow. As reported by Madison.com, the findings of SocialFlow told via BuzzFeed...
View Article‘Recognize when people are important to you’: Exceptional Women of the World,...
Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and...
View ArticleThe World's Most Creative Women: Caroline Pay, co-CCO, Grey London
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleThe World's Most Creative Women: Charlotte Adorjan, creative director,...
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleAldi concludes 'Kevin the Carrot' story with a happy ending for...
Aldi has released another instalment of Kevin the Carrot’s story, this time seeing him settle down to have babies with new-found love Katie the Carrot. After meeting in the supermarket chain’s November...
View Article'They all stink,' Apple marketing chief knocks Android's...
Apple’s senior vice president of worldwide marketing has been less than complimentary about its rival’s alternatives to Face ID claiming Android’s efforts “all stink”. Speaking to Dutch website,...
View Article'Age-appropriate design' to make Facebook and Twitter safer for kids
Facebook and Twitter are to be made safer for younger users as the government has agreed to legislate a code of practice for social media sites setting out a minimum standard for “age-appropriate...
View ArticleOne in four Brits worry AI could take their job
Almost half (42.3%) of UK citizens believe artificial intelligence (AI) will take jobs in the future, with one in four worried AI is coming for their job role. Research of 1,500 Brits from IPG...
View ArticleDisgraced celebrity publicist Max Clifford dies; ‘He did our industry a...
Former celebrity ‘publicist’ Max Clifford has been described as having done “a disservice” to the communications industry, following his death this weekend. It was reported that Clifford, who was...
View ArticleWomen in business IS good business: A response to CES
I started attending CES in the 90s when I worked for Prodigy, the “online” service that was once bigger than AOL. At the time, the emerging field of new media was exciting and filled with unlimited...
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Ad of the Day: Audi uses magical realism to promote wind energy-fuelled model
Wind power usually isn’t associated with automobiles, but a new campaign from Audi showcases the wind as a viable hybrid source for its new g-tron model as seen through the imagination of a child...
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Creative Work of the Week: Design Bridge produce limited edition Cadbury...
The results are in: your Creative Work of the Week goes to Cadbury and Design Bridge, whose limited-edition design of the chocolate-maker’s Heroes selection tin celebrated the 10th birthday of charity...
View ArticleFrom rags to riches and back again and the arch schemer – a PR man's...
In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any...
View ArticleTwitter announces formation of all-women panel at CES amid diversity backlash
A number of female executives and entrepreneurs will grace Twitter’s stage at CES this year for a panel discussion to share their stories and advice for other women in the industry.The announcement of...
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