Calling BS on BS…brand safety, that is
The term “brand safety” has become a catch-all to cover far too many of the digital advertising issues that plague the industry. Buyers often think that if they receive a brand safety guarantee — or...
View ArticleMic cuts majority of staff, looks to sell off what's left
Online media company Mic is laying off a majority of its 100-plus employees and is looking to sell its remaining assets to Bustle Digital Group.Recode first reported the news.A company spokesperson...
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‘We’ve become more creative’: NY Public Library’s marketing chief on that...
New York Public Library (NYPL) arguably won Black Friday when it printed a spoof ad promoting its ‘holiday savings,’ complete with a ‘100% off’ book token. Garnering respect from consumers and the...
View ArticleFacebook begins political ad authentication in UK, exempts news ads from...
Facebook will begin requiring political advertisers in the UK to confirm their identity and location, and disclose who paid for the ad.Ads on Facebook and Instagram will be accompanied with a 'paid for...
View ArticleBMW flaunts the X5’s durability by driving it in a completely straight line...
BMW has chartered lakes, open plains and American football games for its latest stunt campaign – a drive in an (almost) completely straight line from the X5’s plant in Spartanburg, South Carolina to...
View ArticleHavas Media's fight for equality: The Drum Social Purpose Awards 2018...
Havas Group Media and Karmarama Accenture Interactive have won the top accolades at The Drum Social Purpose Awards 2018.Havas, along with HOY by Havas , AdverPR and Mufilms have been awarded The Best...
View ArticleBlood is the new normal: AMV BBDO win big at The Drum Advertising Awards 2018
AMV BBDO have won the top accolades at The Drum Advertising Awards 2018.The agency has taken home the coveted Grand Prix and award for Beauty and Fashion for its work with Essity (Bodyform/Libresse) on...
View ArticleTop five tips to attract a younger audience
1. Flaunt it, don’t sell itMillennials don’t want or need to be sold to. The youth of today has more options than the marketers of yesteryear have had hot dinners, and for the last twenty years have...
View ArticleJohn Lewis and Very Xmas ads top social consumer engagement survey
John Lewis and Very.co.uk have won the annual battle of retailers’ Christmas adverts on social, according to research commissioned by marketing agency Intermarketing Agency.Over a quarter of a million...
View ArticleYouTube Re:View – mischief, mythology and magical musical covers
Welcome to the YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week we saw Michael McIntyre pull pranks as part of his Big Show,...
View ArticleChannel 4 release film to raise awareness of the #PurpleLightUp movement
To commemorate the International Day of Persons with Disabilities (IDPD) on Monday (3 December) Channel 4 is embracing the power of purple to raise awareness about disabilities in the workplace. The...
View ArticleThe Biz Dev 100: James Cotton, founder and managing director, Onespacemedia
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and...
View ArticleLeo Burnett lands Butlin’s creative account ahead of brand overhaul
Butlin’s creative account has gone to Leo Burnett, ending its seven-year relationship with independent ad agency Now, as the brand forges ahead with a five-year transformation plan.Butlin’s kicked off...
View ArticleIsobar ‘Augmented Humanity’ report identifies key digital trends for 2019
Global digital agency Isobar has released its ‘Augmented Humanity’ report for 2019, an exploration of five digital trends for the year ahead. The report explores the extent to which humanity will work...
View ArticleDiageo's Jerry Daykin departs for GlaxoSmithKline as EMEA media director
Diageo's global head of digital media partnerships, Jerry Daykin, is to depart for GlaxoSmithKline to become its media director for EMEA. It is understood that staff at Diageo and GSK were told today...
View ArticleA challenger brand mindset wins consumers — and changes the world
Like all great brands, challengers succeed by mastering the balance between delivering on their customers’ functional needs and providing the emotional benefits that only they can provide. What we can...
View ArticleThe launch lowdown: liquor, leaks and vegan revolt
There’s something in the air. No, it’s not love, nor Christmas cheer, or even the direct result of climate change*. It’s the aftermath of a month packed with launches good, bad and everything in...
View ArticleTV Ad Spend Weekly: Apple leads Black Friday spending uptick
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleLibresse campaign aims to improve understanding of periods among Malaysian men
Feminine hygiene brand Libresse has unveiled a campaign to encourage men to understand periods better.The spot, conceptualised by BBDO Malaysia, titled 'Men-struation' checks the knowledge of few men...
View ArticleSpider-Man partnership sees Vodafone and Sony Pictures aim to encourage...
Vodafone and Sony Pictures have joined forces with the aim to help youngsters find jobs that match their skills.The partnership will leverage the soon to-be released 'Spider-Man: Into the Spider-Verse'...
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