All Nippon Airways unveils curated content platform to woo more tourists to...
All Nippon Airways (ANA) has partnered with CNN International Commercial to roll out a content platform in Europe to attract more visitors to Japan.The communications platform 'We Are Japan' will have...
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Why BBC One’s Christmas ad waived ‘sugar and gloss’ to stop time for a mother...
Following on from the success of 2017's father-daughter festive campaign, BBC One is back at it again this Christmas with ‘Wonderland’ – a powerful ad that tells the story of a mother and son who find...
View ArticleInternational Hockey Federation signs Dream11 as global partner for fantasy...
International Hockey Federation (FIH) has named Indian sports game brand, Dream11 as its global partner in a four-year agreement.As part of the partnership, Dream11 will develop and operate the...
View ArticleThe Irn-Bru Snowman returns as boy tries to swipe his can back in...
12 years after Irn-Bru first co-opted the classic Christmas story of The Snowman to promote the Scottish staple, the festive favourite has returned to screens with a sequel.Irn-Bru owner AG Barr has...
View ArticleKids describe what Santa looks like to them in 'Should've Gone to...
'I saw him in real life'; 'his footprint is 10 metres long'; 'he had a giant beard, and a small mouth' – this is how primary school children describe their experiences of Santa in Specsavers Christmas...
View ArticleIceland boss: Christmas ad furore a 'genuine case of serendipity, not a...
Iceland's managing director, Richard Walker, has penned an open letter to customers thanking them for their part in stopping palm oil-induced deforestation following a furore over the supermarket's...
View ArticleJohn Lewis launches biggest ever Christmas product push scored by Elton John
Following on from the launch of its 2018 Christmas ad 'The Boy and the Piano' featuring Sir Elton John, John Lewis has unveiled its biggest ever product push soundtracked by its very own Rocketman. To...
View ArticleThe Drum 2018 Review: WPP, the story so far
If ever there’s been a fevered pitch around news, leaks and gossip in adland, nothing would quite match the frenzy in recent history that the world’s largest advertising group, WPP, caused this year....
View ArticleThe ad industry’s social inclusion strategies aren’t working
Close to one quarter of people in the advertising industry have been privately educated, more than three-times the national average, according to a new report from Grey London and MediaCom.The study...
View ArticleBrands need to create long lasting live experiences, says The Crystal London
In order for brands to create live experiences that resonate with consumers and leave a lasting impression, they need to create a strong brief which understands what it is they want to achieve,...
View ArticleThe pros and cons of BuzzFeed's 'duopoly-challenging' digital...
After BuzzFeed chief executive Jonah Peretti floated the notion that a merger with digital media peers like Vice, Vox Media, Group Nine and Refinery could reduce the heat on publishers, former BuzzFeed...
View ArticleBMW’s Mini wants to become your landlord and coworking space provider
BMW’s Mini no longer wants to be known as the kitsch auto icon. In a bid to disrupt itself before the automotive sector transforms beyond recognition, it’s squaring up to the likes of WeWork by...
View ArticleJames Murphy and David Golding depart Adam&Eve/DDB to get back to...
Adam&Eve/DDB co-founders James Murphy and David Golding are leaving the agency to launch a new "creative business".The duo's departure comes 10 years after they started the agency with Ben Priest...
View ArticleWill 2019 see a rise in industry confidence? IAS survey launch
Following changes to GDPR regulations in May this year and the ongoing concerns over brand safety, after social media platforms faced frenzied scrutiny in 2018, it’s no wonder that it’s been a year of...
View ArticleFrankie & Benny's incentivises parents to shun mobiles in family...
Italian restaurant chain Frankie and Benny's has caused a media stir with a PR stunt banning mobile devices to encourage families to talk to each other at dinner.Looking to solidify itself as a family...
View ArticleNexstar buys Tribune Media, forms largest US local TV broadcaster
Nexstar Media has agreed to buy Tribune Media in cash for $4.1bn, creating America's largest local TV broadcaster and local media company.Including debt, the deal is worth $6.4bn. The deal combines...
View ArticleHuawei and FCB launch campaign to help deaf children learn to read
Huawei has worked with FCB Inferno on its Christmas campaign that aims to help deaf children learn to read.At the heart of the activity is an app called StorySign, which translates words on a page into...
View Article“Only 4% of advertising is positively remembered”: W+K London CEO speaks at...
In a fragmented media, how do you drive valuable engagement, capture attention and transform that attention into action? How do you create standout work to meaningfully connect with audiences? The Drum...
View ArticleBBC Studios makes senior marketing appointments to 'maximise the...
BBC Studios has swollen its ranks with a slew of senior appointments in its marketing team. Chris Aylott has joined as head of marketing for its productions business. The global content company and...
View ArticleOgilvy UK says ‘less than 4%’ of staff have taken voluntary redundancy
Ogilvy UK says that “less than 4%” of its workforce have taken its offer of voluntary redundancy and it has now completed the process with those affected.It was reported in October that the agency,...
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