Data-informed creative vs creative-informed data: Expedia Group Media...
Historically, people think about ‘Expedia’ as the online travel agency, where you can go to book hotels, flights and cars, or look for the best deal on a trip. You might not necessarily think of them...
View ArticleClik here to view.
Nike: OMM fires the starting gun on Peg Turbo launch
OMM was tasked by Nike to promote the brand’s latest release - the new Peg Turbo shoe - to the fashion conscious consumer. BackgroundLast month Nike Town London hosted their first in-store sprint race...
View ArticleClik here to view.
Lidl 'hijacks' billboards of Christmas retail rivals Waitrose and...
Lidl has embarked on a guerilla poster campaign to take a swipe at rival retailers and position itself as a cheaper alternative to Waitrose and Marks & Spencer.TBWA, the ad agency for the plucky...
View ArticleIn the rush for ‘more’ video content, brands are forgetting basic marketing:...
6 seconds? 15 seconds? A movie? Animation? There have never been more opinions flying around on what brand video needs to succeed. The Drum, in association with JW Player, invited industry experts to a...
View ArticleThe Big Issue adapts to cashless habits by equipping vendors with contactless...
The Big Issue magazine is trialling contactless payments for its vendors in a bid to combat the UK public's increasing tendency to go cashless, relying on card and smart payment systems.20 mag sellers...
View ArticleHow to invest in programmatic to minimise ad wastage
As 2019 approaches, marketing departments up and down the country will begin frantically analysing campaign performance, budgets and ROI figures looking for opportunities to make the coming year the...
View ArticlePeople on the move including DDB, R/GA, GlaxoSmithKline and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleThomson Reuters to cut 3,200 jobs over next two years
Thomson Reuters plans to axe 3,200 jobs in the next two years, cutting its staff by 12% as part of a company refocus on software services.Thomson Reuters, which runs Reuters News, announced the cuts...
View ArticleDirecTV encourages cable cutting with Alexa skill
For all the potential cable cutters who have been discouraged by the runaround they get from their cable companies when they try to cut the cord, DirecTV has come up with an easy, voice-activated...
View ArticleClik here to view.
Facebook looks to spark creativity globally with launch of...
Facebook has launched a new global resource for creatives on its Facebook for Business platform. The new ‘Inspiration’ resource features creative considerations and inspiration for the industry.With...
View ArticleClik here to view.
TV Ad Spend Weekly: Amazon leads as post-Black Friday snooze hits
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleClik here to view.
Red Consultancy and Ecover win the Grand Prix at The Drum Experience Awards 2018
The world's first Rubbish Café gave a whole new meaning to 'flashing the plastic' when Ecover launched its 100% recycled and recyclable washing-up bottles.Ecover and Red Consultancy have been awarded...
View ArticleThe big questions CEOs should ask marketing teams in 2019
CEOs: If you want your marketing team to work on growing your business, ask them what your target return on investment (ROI) is.Not ROI for paid search, or for email, or for anything individual, what...
View ArticleClik here to view.
Sunseekers are not brand loyal, according to Great State holiday consumer survey
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency Great State.In total over 1000 UK consumers were surveyed,...
View ArticleIs it time to unfriend Zuckerberg and Sandberg?
As Spider-Man and countless others before him once said, “with great power comes great responsibility.” With about 2.3 billion users worldwide, Facebook has enormous power, yet seems to struggle with...
View ArticleClik here to view.
Analog is dead. Long live analog
We’ve created a world in which metrics, not quality, are king. We can measure attention and dwell time, but not empathy, how we felt, or what we learned. Today you have half a second, if that, before...
View ArticleVMLY&R’s CEO Jon Sharpe exits after 10 weeks amid disciplinary process
WPP’s newly-consolidated VMLY&R has been dealt an early blow with the exit of its European chief executive Jon Sharpe, who has resigned amid an internal disciplinary process.Sharpe was named as...
View ArticleOpt-in value exchange ads are moving beyond gaming
As consumers' expectations for relevant advertisements increase, brands not only need to find highly viewable environments to place ads, but they also need to consider different ad formats to deliver...
View ArticleUS Creative Work of the Week: Stephan Curry has dinner with Anwar Jibawi’s...
Everybody loves a funny character, and social media star Anwar Jibawi plays a whole family of them in a spot for Brita that features NBA superstar Stephan Curry.'Home for the Holidays' is the latest...
View ArticleCadbury purple trademark battle isn't over yet
Cadbury has faced yet another setback over its decades-long battle to own the right to trademark the colour purple, which it has used for its chocolate bars since 1905. A decision by the UK Court of...
View Article