Brooklyn Nets and Juventus partner to expand brand awareness
Two big-market sports franchises are teaming up to grow their fan bases overseas.The Brooklyn Nets of the National Basketball Association are hosting Juventus Night today (7 December) in partnership...
View ArticleBuilding purpose from the inside out
Today’s brands are expected to do more than just provide goods and services. Consumers demand to know a brand’s core values. They also expect brands to prove that their goal is to achieve more than...
View ArticleThe Ellen DeGeneres Show and Spotify announce long-term content partnership
The Ellen DeGeneres Show and Spotify have teamed for a long-term, reciprocal content partnership deal.This is the first such digital content deal from Spotify, where it's allowing a partner to develop...
View ArticleDAZN urges Donald Trump to host Mexican president with a full page ad in USA...
Sports streaming platform DAZN has published a full page ad in USA Today to invite US president Donald Trump and Mexican president López Obrador for Canelo vs. Rocky at Madison Square Garden on...
View ArticleKid Cudi, Raury and Candace Parker to unveil their creativity with Foot...
Foot Locker and Adidas have partnered to unveil the Asterisk Collective featuring ambassadors like musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace...
View ArticleGoogle and Landmrk join forces with mixed reality campaign for Ariana Grande
Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: ‘Dangerous Women Diaries. As part of the series, fans of Grande...
View ArticleVisa expands global football portfolio via partnerships with UEFA and CAF
Visa has bolstered its football portfolio by partnering with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total...
View ArticleBlippar warns shareholders it is facing insolvency
Augmented reality studio Blippar is “on the brink of collapse”, it has been reported.The London-based tech firm is preparing to call in administrators, according to The Sunday Times, following a...
View ArticleAmazon’s cashier-free Go store could be coming to London
Amazon is reportedly planning to open a cashier-free store in London as part of the international rollout of its Amazon Go concept.The retail giant is sizing up sites close to Oxford Circus to house...
View ArticleOnline advertising has alienated our most valuable asset – the consumer
It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of those less palatable...
View Article10 questions with.... MediaLad
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleAppNexus and Microsoft's eight-year partnership: the story so far
In the eight years since AppNexus and Microsoft formed a partnership, the programmatic landscape has evolved dramatically. Starting from when the industry was in a hypergrowth phase to considered...
View ArticleThe impact of digital transformation on the martech industry
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector.The Drum together with Stein IAS has been honouring the individuals who are pushing forward their...
View ArticleBrits want 'service over sci-fi' from retailers: Gekko study
A study published today by marketing agency Gekko – ‘Service not Sci-fi’ - reveals that UK shoppers would rather deal with real people over robots or artificial intelligence when it comes to...
View ArticleConscious Advertising Network spotlights fake news and ad fraud in first UN...
The Conscious Advertising Network's (CAN) co-founder Jake Dubbins is to talk today (December 10) about the impact of fake news, hate speech and ad fraud as part of the UN's Global Compact for Safe,...
View ArticleBrain bytes: three things you need to know about the brain
The squishy organ in our heads is truly fantastic. Scratching the surface of what the human brain can do (without us even having to think) is simply amazing. However, there are some common...
View ArticleNo more Mr. Nice Guy: why every brand needs an enemy
My clients often ask me what I consider the biggest challenge facing today’s marketer. My answer almost always surprises them. It’s not that they’re too slow (although they sometimes have been). Or...
View ArticleAds We Like: McCann Santiago and Ripley pay animated tribute to those who...
While most might think of Christmas as being a time of snow and cold, in the southern hemisphere of the planet it´s the opposite: the beginning of the summer season where the fire warnings are high.To...
View ArticleState Street mulls siblings for Fearless Girl as it removes its brand from...
State Street Global Advisors, the investment management firm behind the Cannes Lion-winning Fearless Girl, has hinted at plans to commission siblings for the original bronze statue for financial hubs...
View ArticleQuaker Oats partners with Univision Communications for a ‘novella within a...
A three-part branded content novella is premiering on Univision, starring Danilo Carrera and Daniela DiGiacomo, who relay the key health benefits of Quaker Oats. The ‘novella within a novella’ airs...
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