Restoring the trust between consumer and brand - is it a two-way street?
As data breaches become more of a normality rather than an anomaly, consumers are becoming increasingly aware of the value of their personal data and the risks they face when their data gets...
View ArticleWhat it takes to grow an entertainment brand like Kyo in South East Asia
South East Asia is a melting pot of cultures and a hot spot for tourism, so creating a brand that appeases locals and visitors alike can be tough going. Nightlife brand Kyo, with a club in Malaysia and...
View ArticleA big hairy toe appears on NYC Subway as Billie expands ‘Project Body Hair’...
Direct-to-consumer (DTC) razor brand Billie has taken to New York City’s Subway for the launch of its first out-of-home campaign, a series of images depicting real female hair on previously undepicted...
View ArticleWho should take advantage of IGTV first?
YouTube has had a near monopoly on the long-form video space — until recently. Instagram’s IGTV is here and it looks like it could be a formidable competitor. IGTV is the popular social media...
View ArticleGroup Nine centralizes branded content team with launch of an in-house studio
Group Nine Media is bringing its branded content strategy under one roof with the launch of in-house studio Brandshop.The digital publisher announced today (11 December) that Brandshop will bring...
View ArticleAd-fraud shift from desktop to mobile sparks partnership
As consumers shift more and more of their online time to mobile, ad fraud is following suit. DoubleVerify’s Fraud Lab has noted an 800% jump in in-app mobile ad fraud over the past year. In response,...
View ArticleHubSpot announces $30 million venture fund, HubSpot Ventures
Marketing tech provider HubSpot has long been focused on the customer experience. Its mission is to help marketers reach customers and prospects without being interruptive. Now HubSpot aims to help...
View ArticleUnsung Heroes - the artist relations exec: Maxwell Zotz, Music Audience...
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients. As they are seldom in the spotlight for...
View ArticleSupreme New York says Samsung has partnered with a counterfeit organisation
Samsung China announced this week that it was partnering with streetwear brand Supreme but the deal has sparked controversy as it’s partnered with a fake Italian version of the brand.Supreme New York...
View ArticleTencent Music makes its US IPO at over $1.1bn despite exec fraud scandal
Tencent Music has made its debut on the New York Stock Exchange, raising over $1.1bn in its initial public offering (IPO).Tencent Music is the music arm of Chinese tech behemoth Tencent, which...
View ArticleChina’s programmatic market set to pass $30bn in 2019 as video continues to...
China’s programmatic market is forecast to pass $30bn in 2019 as ad spend in short-form video apps, like Douyin (TikTok) drive major growth in the market. Data from eMarketer reveals programmatic ad...
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How China’s leading online entertainment service iQIYI is pushing innovation
iQIYI, an innovative market-leading online entertainment service in China, recently shared the company’s frontier marketing values and content strategies at its annual iJoy Conference. Joining the...
View ArticleSheSays Says: Episode 6 Heritage and Asma Khan
For this week’s podcast, in collaboration with SheSays Says and The Drum, we speak to the founder of Darjeeling Express, and soon to be, the first British chef to appear on the award-winning Netflix...
View ArticleNew EU law proposal: could this be the end of the internet as we know it?
As Brexit discussions continue to dominate our trending topics and social feeds, so to do opinions around a new EU law currently being proposed that could have a significant impact on those working...
View ArticleMerry Critmas initiative adds the industry's best to its roster
Father Critmas has added more top creative directors to his Christmas nice list, as the third round of Merry Critmas gets well underway. #MerryCritmas is a festive initiative that gifts young creatives...
View Article‘Regrexit’ or not, smart targeting never been more important for retailers
Much as might want to avoid the subject, it is impossible to look at retail predictions for 2019 without looking through the lens of Brexit. As the uncertainty continues over a possible deal, I want to...
View ArticleUS Creative Work of the Week: Mayim Bialik backs Nectar Sleep with neuroscience
Nectar Sleep made a good call enlisting Big Bang Theory star Mayim Bialik to promote its line of mattresses. The actor and neuroscientist uses talent and knowledge to show the neural importance of a...
View ArticleAccenture ramps up programmatic offering with Adaptly buy
Accenture Interactive has acquired adtech company Adaptly in order to bolster the credentials of its programmatic division.Accenture told The Drum Adaptly will retain its identity for the “immediate...
View ArticleWhite Ops releases PSA asking viewers to protect their computers against ad...
White Ops is educating audiences on personal computer security in a public service announcement (PSA) following the dismantling of a massive online fraud operation.The PSA was released today (December...
View ArticleWhy, as CEO, I sent myself back to school
I was appointed chief executive officer of Burns Group back in March 2018. With 30 years of experience in the advertising industry and eight years as chief strategy officer at the agency, I felt ready...
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