Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare
For many in urban areas, driving through traffic has become less than desirable, and that’s the attitude Lyft and Wieden+Kennedy New York are trying to address with a campaign that aims to convince...
View ArticleLucy Peng steps down as Lazada chief executive after less than a year as it...
Four months after promoting Pierre Poignant to the role of executive president, a role which raised questions, Alibaba-owned Lazada has tapped the Frenchman again to take over the role of chief...
View ArticleFacebook Watch is scaling up its ad offering and testing live slots
Facebook Watch – the social network’s TV-style service – will now let brands across 40 countries buy ad space. Following a US launch last year, Facebook Watch was rolled out globally on mobile in...
View ArticleWhat really did work in this year’s Christmas ads?
Baby Orangutan and Plug Boy truly were the stars of the show this Christmas. In an age of purpose-driven marketing, Iceland’s Christmas ad smashed all expectations and became the most talked about...
View ArticleAds We Like: Ryan Reynolds narrates Aviation Gin video with tongue firmly...
Aviation Gin owner Ryan Reynolds is known for his sly wit, and the actor brings that same sensibility to a humorous new digital video titled, ‘The Process.’The video, featuring and narrated by the...
View ArticleWPP names Publicis exec as its new chief marketing and growth officer
WPP has named Publicis Groupe veteran Laurent Ezekiel as the company's first chief marketing and growth officer.Ezekiel served a twin role as president of Digitas North America and International and...
View ArticleProject Roadblock, TVB and the Ad Council celebrate 15 years of saving lives
To make American roads safer during the holiday season, the Television Bureau of Advertising (TVB) and the Ad Council have introduced the 15th annual ‘Project Roadblock’ anti-drinking and driving...
View ArticleAd watchdog cements rules against ‘harmful' gender stereotypes ahead of...
Ads that portray men as being hapless dads, imply women are unable to park a car or belittle men for carrying out typically ‘female’ tasks will be banned by the UK ad watchdog from next year under a...
View ArticleAds We Like: JWT’s India and Amsterdam offices unite on Jimmy Nelson cultural...
JWT’s creatives from its India and Amsterdam office have united to create an ad that promotes photographer Jimmy Nelson’s ‘Blink. And they’re gone’ project.The campaign, which features Nelson’s work...
View ArticleYouku continues sports content push with new NFL digital partnership
The American National Football League (NFL) has expanded its partnership with Chinese e-commerce giant Alibaba in China.The new digital partnership in China aims to bring NFL football programming to...
View ArticleStarbucks creates unified virtual store in China via Alibaba technology
Starbucks has launched a virtual store that ties together all of its digital services into one place in China.The service uses Alibaba technology to create an online experience for customers that were...
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How to achieve a successful marketing campaign using native ad content
Well done - if you are here and interested in, or already using native advertising as part of your marketing campaign, you are already on the road to digital advertising success. Native advertising...
View ArticleFacebook stages Christmas privacy pop-up to win back public trust
Facebook has held a privacy pop-up event in New York as it seeks to reach out to the public directly to win back their trust following a succession of controversies and scandals.The new PR approach saw...
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Youtube Re:View: Harry Redknapp, Little Mix & Liverpool glory
Show me entity :: 20930Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week, King of the jungle Harry Redknapp was...
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Ads that would probably have been banned under the ASA's new gender...
Following a review of gender stereotyping in ads by the Advertising Standards Authority (ASA) last year, the ASA and the Committees of Advertising Practice (CAP) announced today (14 December) that ads...
View ArticleI was there: creatives on their biggest advertising successes, including...
What lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.We asked lumniaries Bonin Bough, Chris Macdonald, Lisa Topol...
View ArticleTwitter teasers, horse testicles: what marketers can learn from Red Dead...
Growing up, my parents used to warn me that video games would distract from success. They were right.For the creative industries that compete with them, video games are one hell of a distraction....
View ArticleConscious Advertising Network's UN address highlights need for ethical...
Conscious Advertising Network's (CAN) co-founder Jake Dubbins has given an address to UN officials on the part that advertising plays in funding fake news and hate speech - particularly in regard to...
View ArticleEsurance offers Dennis Quaid wrapping paper and other ‘painless’ holiday gift...
Esurance brought in Dennis Quaid for its ‘Surprisingly Painless’ campaign recently, and now the insurance company is bringing him out of the bullpen to help make the holiday season easier with some fun...
View ArticleKenneth Cole partners with Broadway musical The Prom to support LGBTQ equality
American fashion designer and social activist, Kenneth Cole, has partnered with Broadway’s musical comedy, The Prom, to support the rights of LGBTQI+ people. The partnership includes a fundraising...
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