Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad
Irreverent bookmaker Paddy Power has capitalised on the sacking of Manchester United gaffer Jose Mourinho by running an ad next to coverage of the news in today's (18 December) Evening Standard. The...
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An intimate look at rebranding an agency: “Sometimes you need to let go of...
Sometimes letting go of control is hard - especially when that’s control of a brand that you have co-created, worked hard to establish and nurtured for seven years.Back in 2011 myself, Steve Todd and...
View ArticleWatch The Drum editorial team's all-time favourite Christmas ads
It is that time of year again, some say the most wonderful time of year. It's also the time that many retailers put their hard-earned money in Santa's sack, with Christmas campaigns tempting shoppers...
View ArticleAnalysing Google's new development app: key findings from Flutter Live
What is this ‘Flutter’ thing we've been hearing about?According to its website: “Flutter is Google’s mobile app SDK for crafting high-quality native interfaces on iOS and Android in record time....
View ArticleDentsu Aegis acquires digital agency DEG, to roll it into Isobar
Dentsu Aegis Network announced today (18 December) it has bought Kansas-based digital agency Digital Evolution Group (DEG), which will join Isobar to form DEG, Linked by Isobar.The merger will look to...
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Richard Branson, Paul Polman and other global leaders unite for disability...
A group of high-profile global business leaders and companies have committed to take accountability for disability inclusion in business by supporting #valuable – a worldwide call to action for...
View ArticleWhat CMO tenure means for new media planning opportunities
When a chief marketer reaches the three-year mark, it's time for agencies to get their house in order.A study from Winmo of over 2,400 data points found the average tenure for CMOs is 43 months, and...
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Harbin Beer uses time travel to tell a responsible drinking message in China
Harbin Beer has launched an ad that depicts a young man being warned from drink driving by his future self.The responsible drinking message has an entertaining edge to it as the young man believes...
View ArticleThe future's bright: getting the lowdown on smart screens
What are smart screens? Imagine your personal assistant (Alexa, Google) but with a screen to give you visual feedback with your answers. These screen devices have long been talked about, and with...
View ArticleSurvey: 60% of companies plan to expand creative team in first half of 2019
Creative talent is poised to be a hot commodity come the new year.According to a recent survey from The Creative Group, 60% of advertising and marketing hiring decision makers plan to expand their...
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Thoughtwell creates silent cracker that pays tribute to the WWI Christmas truce
Thoughtwell is paying tribute to the fallen this Christmas, as well as the 100-year anniversary of the end of the First World War, in the form of a Christmas cracker that does not bang. Accounts from...
View ArticleUS Creative Work of the Week: Brazilian shopping mall imagines Santa’s...
Iguatemi, a shopping mall chain in Brazil, has introduced a new campaign focused on the importance of having good moments with friends and relatives through the lens of Santa's Christmas Eve.Conceived...
View ArticleAdvertising Association welcomes UK gov immigration stance on skilled workers
The Advertising Association (AA) has welcomed the government's new skills-based immigration system outlined in its migration white paper published today (19 December).While the government scraps over...
View ArticleNo ads for Chris Evans’ breakfast show as Virgin Radio bags Sky sponsorship
Chris Evans’ upcoming breakfast show on Virgin Radio UK will run without ad breaks, thanks to an all-encompassing sponsorship deal with Sky.The Comcast brand has agreed to solely sponsor the programme...
View ArticleAds We Like: Google pimps Kevin McCallister’s Home Alone mansion with...
Google has revved up its ‘Make Google Do It’ campaign for Christmas with a 2018 update of the festive film Home Alone.The tech brand pulled off a coup in persuading actor Macaulay Culkin to reprise the...
View ArticleEngine introduces new marketplace model to tackle transparency issues in...
Engine Group announced today (19 December) that it's introducing a new transparent marketplace (TMP) model on EMX Exchange to offer media buyers upfront visibility into the cost of transactions.Engine...
View ArticleWashington DC sues Facebook over data misuse
The attorney general of Washington DC filed suit against Facebook today (19 December) over the misuse of user data following the Cambridge Analytica scandal.Prosecutors are accusing the tech giant of...
View ArticleTackling fraud in the age of open banking
Are women of high net worth still being under-valued and under-serviced by the banking system? Tamara Gillan explores whether it’s time to change the banking system. As women of high net worth start to...
View ArticleMoney, the brand: A matter of trust
Is your finance brand trustworthy? Philip Slade, director of strategy at Jaywing, tells us why trust in financial services matters, what is eroding that trust and how to build that in the sector from a...
View ArticleCatch me if you can
What is the impact of technology on the war for customer loyalty and trust in banking? Callum Donnelly, head of digital products, Etch, explores a tricky question.Digital change is rapidly catching up...
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