Will virtual and augmented reality change the world of banking?
Is your next bank manager likely to be a hologram? Adam Scott, experience director at Chelsea Apps, thinks not, even though the physical bank might be dying. It will be VR and AR that will change the...
View ArticleYou don’t need to be big to use big data in banking
It is no secret that the accelerating pace of technological change and the availability of big data has disrupted banking. Dan Gilbert, chief executive officer at Brainlabs, looks at the ‘small’...
View Article24/7: Personal and relevant banking
Why becoming an experience business within financial services means a return to the personalised approach your bank manager used to give you – this time using technology. Rob McLeod, client partner at...
View ArticleThe automation of finance
The finance function is ripe for automation, according to Max Trifonovs, account manager at DQ&A. Awash with more data, the sector is getting ready to deliver personalised customer experiences and...
View ArticleBanks: We need to talk digital mindset
As the level of digital adoption continues to grow, the discussion around how banks can adopt a ‘digital mindset’ continues to linger. But too much focus seems to be on technology, thinks Michael...
View ArticleFinTech companies must keep their focus to succeed
The cardinal sin of legacy financial institutions was treating their ‘customers as cash cows’ says Jon Norris, head of content at RocketMill. Will the new generation of fintech players do it...
View ArticleRedefining finance with data & content
Upgrading touchpoint experiences is only the start, you need to consider the entire journey when engaging with customers buying your financial services and products, says Geoff Griffiths, managing...
View ArticleTackling fraud In the age of open banking
When it comes to banking, consumers want speed and security. And digital technology will play a key role in helping the financial industry build trust. Vocalink explores the concept of ‘open banking’...
View ArticleAlibaba’s Ant Financial in talks to buy UK payment start-up WorldFirst
Ant Financial, the payment company part-owned by Chinese e-commerce giant Alibaba, is in advanced talks to purchase British currency exchange start-up WorldFirst.The takeover deal is worth about $700m...
View ArticleJD.com restructures e-commerce business as CEO cleared of rape charges
JD.com, China’s second-largest e-commerce player, is restructuring its e-commerce business in a bid to respond to the hugely competitive retail market and allay investor concerns.The changes come just...
View ArticleCreativity and content collaboration go hand-in-hand
Team work makes the dream work, with effective creative collaboration helping an agile team be more productive. And online content collaboration tools can be a creative’s best friend.One group creative...
View ArticleAds we like: Apple floods the streets with jumpsuit-clad runners to promote...
Apple’s ‘Color Flood’ video, launched on YouTube today (28 December), promoting the Liquid Retina display on the iPhone XR. It feels like a blend of Willy Wonka’s Chocolate Factory and Blade Runner —...
View ArticleDespite retail uncertainty, gift carding remains a growth marketing sector
In the wake of HMV’s administration, the retailer has said that it will honor gift cards following the annual peak Christmas season. However, the issue has raised questions once again over the customer...
View ArticleLondon Mayor pays tribute to City of London’s chief digital officer Theo...
London’s chief digital officer Theo Blackwell has been named in the Queen’s new year’s honours list with an MBE for services to local government digital transformation.Blackwell, who works within the...
View ArticleA bad marketer’s glossary for 2019
• “A” is for AI. Either over-egging artificial intelligence capabilities or doom-mongering about our new robot overlords.• “B” is for Blockchain. And pretending to know what it is.• “C” is for...
View ArticleIs global planning still relevant in a world of hyper-personalisation?
As long as there have been international corporations there have been multi-market strategies allowing major brands to maintain a place in consumers’ minds wherever they are. However, this type of...
View ArticleNew Year’s Resolutions we don't really expect from the ad industry in 2019
Looking back at the ad industry in 2018 makes for tough reading as major social and economic shifts carved out changes that many didn’t see coming.Early in December, The Drum contributor Sam Scott...
View ArticlePublic service campaign from Abandoned Homes Project aims to keep homeowners...
Abandoned and vacant homes can cause significant damage to communities. They increase blight and crime, decrease property values, and encourage gang activity. Owning them in the US can lead to fines...
View ArticleCarGurus’ popular ‘Detective’ campaign continues with new creative in 2019
You know your brand campaign is a hit when awareness doubles and site sessions grow nearly 50% year over year. That’s the case for CarGurus, whose ‘Detective’ spot was so popular — and successful —...
View ArticlePublic Health England uses 'sugar cube invaders' to illustrate...
In a bid to cut children's sugar consumption, Public Health England (PHE) has launched a Change4Life campaign that encourages parents to 'make a swap' when buying something sweet for their kids....
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