The Drum's New Year's Honors: Weiden + Kennedy, Rothco, AMV BBDO,...
We take a look at the agencies across the globe, from Dublin to Portland to Paris, that have proven through brilliant creative and innovative work that marketing can change the world.RothcoGrand Prix...
View ArticleThe Drum's New Year's Honors: Wieden + Kennedy, Rothco, AMV BBDO,...
We take a look at the agencies across the globe, from Dublin to Portland to Paris, that have proven through brilliant creative and innovative work that marketing can change the world.RothcoGrand Prix...
View ArticleWFA Global Marketer of the Year 2018 nominee Syl Saller: 'Step up, let’s...
In order to find the world's top marketer, The World Federation of Advertisers (WFA) has partnered with The Drum for the Global Marketer of the Year award 2018.The shortlist for this year’s award...
View ArticleWhy Dentsu's Team B is empowering creatives to help clients find their...
As their colleagues race against the clock to meet clients’ deadlines inside the 53-floor Dentsu skyscraper building that overlooks the Sumida River in Tokyo, Japan, a group of Dentsu employees, in...
View ArticleThe Drum's New Year's Honors: Nike, Lego, Formula One, WeChat,...
Whether it was standing up alongside activist athletes or throwing caution to the wind with a last-minute moment of genius, we celebrate the best brand work of 2018. NikeFor Nike, 2018 will be summed...
View ArticlePublicis' Nicoll on how brands and products can become...
Arc Worldwide, Publicis Groupe's brand activation, and experiential shopper agency unveiled its new Irresistible Commerce Operating System at the second annual ChinaShop conference in Kunming, China in...
View ArticleGlobal Marketer of the Year nominee, Ukonwa Ojo: 'build teams that are...
In order to find the world's top marketer, The World Federation of Advertisers (WFA) has partnered with The Drum for the Global Marketer of the Year award 2018.The shortlist for this year’s award...
View ArticleBusiness on the move including Just Eat, David Lloyd Clubs, Toyota and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.Americas winsLO:LA has won Fleming's Prime Steakhouse...
View ArticleBritish Army targets 'snowflakes' and 'me me me...
The British Army has unveiled its recruitment drive for 2019, targeting Gen Z 'phone zombies', 'snowflakes' and 'selfie addicts'. The 'Your Army Needs You' campaign is focused on how the army sees...
View ArticleChannel 4 and Publicis ad price row rumbles on into 2019
Channel 4 and Publicis Media have failed to resolve a multimillion pound dispute over ad prices, leaving big spenders like Asda without airtime across the broadcaster's portfolio of channels. 2019...
View ArticleLinda McCartney Foods spreads message of kindness in ad directed by...
Photographer Mary McCartney has captured her mother's activist legacy by directing an ad for Linda McCartney Foods that underlines a simple message; 'it's always been cool to be kind'.Titled 'Kindness...
View ArticleThe Drum's New Year Honors: The Players’ Tribune, WSJ, NYT, ByteDance...
Media companies are retooling in an era of disruption. The Drum looks at the bold brands who are leading the way in this brave new world.The Players’ TribuneAlready established in the US, The Players’...
View ArticleSerena Williams to lead Bumble campaign created exclusively by women at Super...
Tennis and marketing champion Serena Williams is set to appear in a year-long marketing campaign for social networking app Bumble. The campaign, with a message of women’s empowerment, will be debut...
View ArticleThe Drum's New Year Honors: media and marketing's shock stories and...
In the latest installment of our New Year Honors series, we relive some of the biggest shock stories of 2018, from Sorrell standing down to viral publishing’s 'Ladministration', and reflect on some of...
View ArticleLotte Jeffs: what the bile of an industry veteran taught me about ad...
Lotte Jeffs, the former deputy editor of Elle, joined the advertising industry when she was hired as a creative director almost a year ago. Yet she experienced an unexpected amount of vitriol online...
View ArticleThe Economist runs first TV ad in a decade to urge viewers to retain...
The Economist has taken to TV advertising for the first time in a decade as it looks to communicate its values to new audiences in the UK and US.Working with long-term agency partner Proximity London,...
View ArticleEquinox debuts short film that explores life beyond fitness
The luxury lifestyle brand Equinox has debuted 'Life' - a short film that explores life beyond fitness - as it kick-starts its annual campaign to dovetail with a month renowned for self-improvement....
View ArticleThe ‘super alliances’ that could help media owners fight back against the...
As we start to think about our predictions for the year ahead, I’m anticipating that 2019 will be the year of collaboration. With the Google, Amazon, Facebook and Apple (GAFA) quadropoly continuing to...
View ArticleUnlike the keyboard critics, I think the British Army's...
Here’s a confession: I don’t know quite what to do with the British Army's 2019 recruitment campaign. Which, in a way, is fine. It’s not for me. It’s not supposed to make me do anything. I mean, it...
View ArticleBBDO Atlanta helps call attention to child sex trafficking with 72 school bus...
According to Street Grace, an Atlanta-based non-profit organization that seeks to end the demand for domestic minor sex trafficking, more than 3,600 children are sold into sex slavery every year in the...
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