WFA Global Marketer of the Year 2018 nominees: Ikea's Claudia...
In order to find the world's top marketer, The World Federation of Advertisers (WFA) has partnered with The Drum for the Global Marketer of the Year award 2018.The shortlist for this year’s award...
View ArticleMedia strategy: how to avoid 'trader shoulder' and lime green...
Sharon once walked into the office holding a long, lime green neon rubber scarf.It was a muscle stretching aid, procured on doctor’s orders.“Trader shoulder… it’s a thing,” she told me sagely, when I...
View ArticleIn a Year of Division, Strategy is in the Balance
With a mid-term election that felt more like a battle than a peaceful democratic process, a severely debated Supreme Court selection that had the nation clutching their moral corners, and a heated...
View Article4 consumer tech trends marketers should pay attention to at CES and beyond
Over the past couple of decades, technology has evolved exponentially, both in capabilities and the speed at which new products are brought to market. From smart speakers and voice assistants to...
View ArticleHow a bold vegan sausage roll launch left Piers Morgan with Greggs on his face
Greggs' marketing team has acknowledged that the launch of its divisive vegan sausage roll has tapped into a very British “cultural moment” after setting social media alight and igniting the ire of...
View ArticleESPN fans invited to live on billboard for 12 days to promote College...
Right now, some of America's most intense college football fans are living atop a billboard in downtown San Jose, California.As part of its 'Who's In' campaign, ESPN invited four fans to spend up to 12...
View ArticleThe Shiny New Object podcast: Tony Holdway, sales and marketing director at...
Speaking on The Shiny New Object podcast is Domino's Pizza Group UK's sales and marketing chief, Tony Holdway about his views on some of the latest technology being used to aid the brand's marketing....
View Article10 questions with... Nicholas Bidon, global chief executive of Xaxis
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticlePizza Hut ad shows plan to topple Domino's in UK: Iris aims at former...
Global restaurant chain Pizza Hut has outlined its intent to seize market dominance in the UK with a scratching ad campaign favourably comparing it to rival Domino's.It is Iris' first campaign for...
View ArticleUsain Bolt puts an orchestra through its paces in fast fibre ad
The world’s fastest man, Usain Bolt, is yet again touting his need for speed in an ad for Virgin Media. In ‘Orchestra’ from BBH London, ‘super hero’ Bolt has an orchestra perform during his exercise...
View ArticleAmazon says 100m Alexa devices sold - usage figures remain a mystery
Amazon has claimed that 100m products with its smart assistant Alexa integrated have been sold, a significant milestone in the company’s efforts to get itself into homes and open up new sales and...
View ArticleManchester United reveals 'Ole Effect' drove record surge on...
Engagement on Manchester United’s owned media has dramatically increased following the hiring of caretaker manager Ole Gunnar Solskjaer. The upshot comes after the dismissal of Jose Mourinho back in...
View ArticleBeyonce website hit with accessibility lawsuit
American singer-songwriter Beyonce has found herself on the receiving end of legal action by a blind woman who contends that the star's website lacks key functionality which would enable people who are...
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Why 2019 will be Facebook’s year of reckoning – and how it can fix it
Facebook’s stock peaked at $218.62 on 25 July 2018. It will never reach that height again.The social network will see declining growth rates – if not an outright downward trajectory – this year unless...
View ArticleMoD issues defence after 'Snowflake' army ad soldier threatens to...
The Ministry of Defence (MoD) has insisted that all volunteers featured in the British Army's controversial 2019 recruitment posters were "fully informed" about the tone and style of the ads, following...
View ArticleIcelolly.com appoints Impero for 360 brand campaign
Holiday price comparison and travel deals brand icelolly.com has appointed London-based creative agency Impero to create a 360 brand campaign, including a TV spot.The campaign, called ‘Do it For the...
View ArticleAflac addresses misconceptions about the company in newest campaign
We all know Aflac for it's famous brand icon, the Aflac duck, but can you say for certain what the company actually offers?That's the dilemma Shannon Watkins, Aflac vice president of brand and...
View Article72% of marketers favour credible editorial when looking for media ad partners
Credible editorial is the most important factor marketers are looking for in a media partner, according to research from the World Media Group.The organisation ran an online survey from 5 November to 5...
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Fiverr shifts focus from ‘doers’ to ‘connections’ in campaign from Mekanism
Global freelance marketplace Fiverr has switched its focus in a new campaign designed to show the relationships and connections formed by its services.Created with newly named agency of record,...
View ArticleWhat the Marin-Google revenue sharing deal could mean for brands
The revenue sharing agreement Google recently struck with Marin Software is the first time in Google’s history it’s given money to a platform rather than a publisher. This suggests that the economics...
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