UX writing: the missing ingredient in digital design
Historically, writers and designers shared a symbiotic relationship - complementing each other’s talent to produce illustrious ads and marketing materials. For years, this partnership coupled copy with...
View ArticleChannel 4 takes full stake in The Box Plus Network, owner of Kiss, Magic and...
Channel 4 has bought Bauer Media Group’s 50% share in The Box Plus Network, granting it full control of the TV music and entertainment business.The network operates TV channels such as 4Music, The Box,...
View ArticleMorrisons CEO admits Christmas ads 'worked well' as it posts slight...
UK retailer Morrisons' like-for-like Christmas sales were up by 0.6% on 2017 claimed chief executive David Potts in a trading update today (8 January).Potts admitted that consumers believed the “ads...
View ArticleUK government airs radio ads preparing Brits for no-deal Brexit
The UK government has launched a series of radio ads informing members of the public about the state of play in the event of a no-deal Brexit. Running across commercial radio stations from Tuesday (8...
View ArticleAds We Like: BMW recycles old ads to promote pre-owned cars
With a global push for recycling afoot, BMW is getting into the trend, but the automaker is doing so with creative rather than materials.BMW is recycling several of its older commercials to demonstrate...
View ArticleBrand Aid: why the world's 100 biggest brands should form a...
In 1984 Bob Geldof launched Band Aid. It brought together an unprecedented number of the world’s most famous artists to produce a record that made tens of millions of dollars across the world, enough...
View ArticleThe launch lowdown: eat the cricket, fight the robot and make sure your mates...
It’s hard to hold a candle in the cold November rain. That’s what a man with funny hair said in 1991, and another man with funny hair certainly made this November interesting too. Sure, he didn’t have...
View ArticleVerizon Media and Microsoft expand native advertising partnership
Verizon Media is opening up 20% more native advertising inventory on Microsoft News through its Oath ad platforms.Jeff Lucas, head of North American sales and global client solutions at Verizon Media,...
View ArticleThe Drum Labs: Working out Workbook report
Earlier this year, The Drum launched Drum Labs, a new product offering to help test the latest marketing technologies out on the market and provide the answers to all your emerging martech...
View ArticleOrchestrated success: connect the dots or lose your way
We humans are natural orchestrators. We love distractions and dissonance of our own making. We bury our noses in screens at family dinners, shut out the noise of the morning commute with wireless...
View Article'5 ways to handle brand safety and PR crises' webinar by Dataminr
In these uncertain and unstable times in adland, brands are learning how to adapt to online scrutiny from the always-on always connected consumers. And in an attempt to effectively reach this audience,...
View ArticleMoPub partners with Pixalate, DoubleVerify to combat mobile ad fraud
Twitter's MoPub has agreed to a traffic quality partnership with Pixalate and DoubleVerify to fight mobile ad fraud across its exchange.According to information from MoPub, which helps publishers sell...
View ArticleNBCUniversal plans to slash 20% of primetime ads by 2020
NBCUniversal is moving away from traditional TV advertising as it plans to cut primetime commercials by 20% over the next year.Last year, NBCU committed to reduce ad load and clutter by 10%. The...
View ArticleBritannia Hotels appoints click consult for paid search
Hotel chain Britannia Hotels has chosen Cheshire-based digital and search marketing agency Click Consult to deliver its paid search strategies.Britannia Hotels has 60 sites across the UK and provide...
View ArticleWhy Burberry’s Chinese New Year campaign doesn’t quite hit the spot
Burberry’s first-ever Chinese New Year ad campaign hit the headlines this month, featuring actresses and brand ambassadors Zhao Wei and Zhou Dongyu. Many have noted how it reflects the brand’s...
View ArticleTurboTax Live becomes first presenting sponsor of AFC & NFC championships
The NFL and Intuit Inc have announced that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC...
View ArticleAds We Like: Disney duckling pulls at the heartstrings in touching Disneyland...
Disney employs its unparalleled skills at storytelling to spin an enchanting tale of a charming little duckling, with the aim of reminding us of the wonders of Disneyland Paris as a magical...
View ArticleRTL Group acquires Yospace to build up streaming services
RTL Group has acquired UK-based digital video distribution company Yospace to deliver better-targeted advertising across premium streaming environments.The deal looks to complement RTL Group's adtech...
View ArticleWeWork calcifies growth ambitions by rebranding as The We Company
WeWork has announced the launch of umbrella brand, The We Company, in a move to clarify its business ambitions outside of the office rental space.The We Company will comprise WeWork alongside its...
View ArticleAT&T's Xandr and Turner are working together to expand ad offerings
AT&T is opening up set-top box viewership data to advertisers buying across its Turner properties.This is the first collaboration between WarnerMedia's Turner and AT&T's ad business Xandr since...
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