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Winklevoss twins launch campaign to bring ‘rules’ to cryptocurrency revolution
Gemini, the digital asset exchange founded and led by internet entrepreneurs, Cameron and Tyler Winklevoss, wants rules for the cryptocurrency revolution, and the company is taking to the streets and...
View ArticleSpeaking “Jenessa”: what AI needs to learn
“Congrats, you speak ‘Jenessa’!” This is a light-hearted joke I often make after someone has been able to understand a message I’ve tried to communicate. It’s been said that I have a unique way of...
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US Creative Works: featuring Taco Bell, ESPN, Geico and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the...
View ArticleRed Bull moves UK media account to Mindshare after two decades with indie AMS
Red Bull has awarded its UK media planning and buying account to Mindshare. The Drum understands the account to be worth up to £7m. The energy drinks company kicked off a review in December, just six...
View ArticleReddit hires ex-Twitter ad exec to ramp up its performance advertising offerings
Reddit’s sprawling website is home to more than 330m monthly visitors, yet performance marketers haven’t quite found a home on the site.The self-described “front page of the Internet” has been steadily...
View ArticleSuzuki named sponsor of Gogglebox after withdrawing ITV Ant & Dec deal in...
Suzuki is to sponsor Gogglebox, Channel 4's reality TV show, in an exclusive multi-million-pound partnership. The new sponsorship with Gogglebox, which was brokered by 4Sales and media agency...
View ArticleUN urges public to don fitness trackers to match 2bn km covered by fleeing...
The UN's new marketing campaign is intent on helping the public empathize with refugees displaced by conflict by urging owners of wearable fitness trackers to unite to raise awareness of the issues and...
View ArticleAARP and the Ad Council campaign helps people get on track for retirement
Nearly one in three people approaching retirement age (28%) think they’re more likely to learn Bigfoot is real than to save enough to retire comfortably, according to a recent survey from AARP and the...
View ArticleSubway hunts new CMO as Joe Tripodi retires after three years
Subway chief marketing officer Joe Tripodi has announced his retirement, vacating the role at the global sandwich franchise.After a forty-year marketing career spanning Mobil Oil, MasterCard, The Bank...
View ArticleUnderstanding ‘the focusing illusion’ is key to better advertising
The great behavioural economist of our age, Daniel Kahneman, was once asked what was the one scientific concept (if properly explained) that would improve everyone’s understanding of the world.This was...
View Article3 ‘Vs’ of the future – voice, visual, and video – take center stage at CES
CES is ground zero for new technology and this year offers a host of new innovations and iterations that promise to change how consumers engage with brands. Sure, foldable screens are pretty cool, but...
View ArticleNBA, Turner, Twitter partner for fan-selected live streams
Twitter is set to begin fan-voted live streams through a single-player, isolated camera view.The National Basketball Association (NBA), Twitter and Turner Sports have partnered to offer a complementary...
View ArticleYou & Mr Jones takes majority stake in Oliver and Inside Ideas Group
You & Mr Jones has acquired agency Oliver and its parent firm Inside Ideas Group as a means of building up its clients’ in-house digital capabilities.Brandtech group You & Mr Jones was founded...
View ArticlePhilip Schofield returns in We Buy Any Car ad
We Buy Any Car has unveiled its latest campaign 'Value Your Time' that once again stars This Morning's Philip Schofield. The collaboration with Schofield has so far seen the TV star gallantly rescue a...
View ArticleWhile the high street crumbles, Greggs is on a roll
In a time of huge national division, people across the UK have united behind an unlikely banner: Greggs, the bakery.Its £1 vegan sausage roll recently sparked a national frenzy. It sold out soon after...
View ArticleWalmart and Always tackle period poverty with nationwide project
Girls across the US who don't have access to period protection often miss out on school and the activities they love, so Walmart and Always have partnered to donate a year's worth of period products to...
View ArticleBarclays puts BBH on alert as it calls ad agency review
Barclays is set to review its advertising business after 17 years with BBH London, putting the multimillion pound account up for grabs.BBH won Barclays from Leagas Delaney without a pitch in 2001....
View ArticleTotaljobs starts the year with fresh new look and ad campaign
Totaljobs has revealed its new brand identity to kick start the new year and remind prospective applicants about the power of feeling refreshed and embracing the job search. By collaborating with...
View ArticleIs personalization a fad? The Drum in conversation with Taboola
“People don’t think how they feel. They don’t say what they think, and they don’t do what they say.”If David Ogilvy’s infamous quote is anything to go by, then constant personalization efforts might...
View ArticleComScore dives into local measurement in expanded deal with Nexstar
ComScore and Nexstar Media have agreed to a multi-year expansion to their existing agreement that will see the measurement company capture and deliver cross-platform audience insights from local...
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