Adtech firms collecting 'vast amounts' of data on kids despite...
Technology designed to track the activity of adults online has been found to be collecting “vast amounts” of kids’ personal data – calling into question whether laws designed to protect children online...
View ArticlePeople on the move featuring Aesop, Cheil London, Frame, Bima and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleDentsu's iProspect UK promotes Jack Swayne to managing director
Dentsu Aegis Network agency iProspect UK has promoted Jack Swayne to the role of managing director.He replaces Felicity Long, who a spokesperson said has moved to another role within the Dentsu Aegis...
View ArticleThe looming threat of plain packaging puts big brands on notice to do the...
Our addictions are under fire as governments finally see the sense of following the tobacco lead and regulating products that are bad for us. About time.Big global brands will take a massive hit if...
View Article'Let's Go Twitter' – platform looks to offset sluggish user...
Twitter is looking to both onboard new users and explain how it can be used for news and discovery via a series of new ads featuring British comedian Romesh Ranganathan.In the face of its...
View ArticleHow will today’s net neutrality vote affect brands, consumers and agencies?
Today, the Federal Communications Commission (FCC) is scheduled to vote on rolling back Obama-era net neutrality rules. Expected to pass, along party lines (the FCC has a Republican majority), the...
View ArticleMickey Moolah: Disney rakes in 21st Century Fox properties to tune of $58.7bn
Disney has completed is transaction with 21st Century Fox, spending $58.7bn in stock to acquire select assets including Fox’s studios and international and cable TV studios.Disney and Comcast were both...
View Article2018 should be the year for trading on viewability – here’s how to get started
The actions the industry and brands are taking around 'cleaning up the digital supply chain' don’t need to be repeated here as they’ve had significant coverage in the trade press. However, although...
View ArticleTV Ad Spend Weekly: Retailers battle it out as holidays near
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleClik here to view.
How the Disney empire rallied brands for yet another Star Wars with The Last...
Disney has once again attracted top commercial partners to create content and experiences around the Star Wars franchise, which is now three years into its reawakening following its $4.05bn acqusition...
View ArticleGroupon tackles last-minute holiday shopping for forgetful folks
It’s difficult to remember gifts for everyone, especially if you don’t keep a tidy list. Groupon’s latest campaign offers plenty of gifts to get anyone through those ‘oh shit’ moments.The heroine of...
View ArticleNew York's window displays reviewed by Deutsch head of design Roger Bova
Holiday window displays by big retailers make the season sparkle, with shoppers mesmerized by the shiny details that go into each exhibit.The Drum’s Kyle O’Brien and Roger Bova, head of design for...
View ArticleUncarrier TV? Wireless carrier T-Mobile to launch streaming television...
After purchasing streaming startup Layer3, T-Mobile announced that it will be launching a new streaming television service in 2018.With this move, T-Mobile looks to compete with its wireless carrier...
View ArticleBurger King lights up the BBQ in McDonald’s Christmas ambush
Burger King often makes great efforts to throw shade at rival McDonald’s but things have escalated with the King leading a pyro showdown outside Ronald McDonald’s premises.The brand offered ‘the gift...
View ArticleJägermeister partners age verification app Yoti to take a shot at antiquated...
Age verification app Yoti is working with Jägermeister to encourage more strident ID checks and responsible alcohol sales.Yoti looks to become a valid part of the consumer journey, via an app that is...
View ArticleThe Creator Collective launches bootcamp to help content creators work with...
The Creator Collective is set to roll out its second content marketing bootcamp in January 2018 to empower creators who can later apply their learnings with brands like Singapore Tourism Board, OCBC...
View ArticleSky and BT sign breakthrough TV content sharing deal
After years of talks Sky and BT have come to an agreement to sell each other’s channels on their TV platforms.The deal means Sky will be able to market and sell the BT Sport service, boasting Premier...
View ArticleBusiness on the Move: Deliveroo, Carlsberg, Levi's India and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.Agency winsDeliveroo has awarded the7Stars, the UK's...
View ArticleThe best Christmas ads are more than just selling points – they're...
Poor Moz the Monster. He just wanted to help that little boy sleep, and instead he’s become a Christmas damp squib. The consensus is that John Lewis floundered this year with its festive advertising -...
View ArticleHow 2017's shifts in the social landscape could impact your 2018 campaign
2017 has been a year of change, with the landscape dramatically shifting for marketers to provide new challenges and opportunities.Predicting these trends and changes is never easy and it is our job as...
View Article