‘It’s like having sex and your mother walking in’: Patrick Collister on...
Your typical TV commercial has tough competition at the best of times.There you are, watching Downton Abbey and, horror of horrors, it looks like Isis, Lord Grantham’s Labrador, has to be put down....
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Burger King embraces McDonald’s charity in 'Day Without Whopper' in...
November 10 was 'McHappy Day' in Argentina, the day when all sales from McDonald’s most famous burger are donated to help children with cancer. This year the Burger King brand decided to embrace that...
View Article‘Tis the fashion: Clothing, toys and fragrances top UK’s most popular gifts
In a survey of 2,500 adults, Zenith revealed that 53% of Christmas shoppers from the UK purchased clothing last year.Zenith said you can also expect toys and games to arrive under your Christmas tree,...
View ArticleJaguar Land Rover poised to move global media account from Mindshare to Dentsu
Jaguar Land Rover is close to appointing Dentsu as its global media agency, a move that would end its longstanding relationship with incumbent Mindshare, The Drum understands. The car giant is believed...
View ArticleOath UK MD Nigel Clarkson departs after internal investigation
Oath's UK managing director Nigel Clarkson has left the company following an internal investigation prompted by “complaints and allegations” from employees. A statement from the Verizon Wireless-owned...
View ArticlePandora users now able to unlock on-demand listening via video ads
Pandora announced that free and plus listeners can now access songs, albums and playlists on-demand with a complimentary session of Pandora Premium. By watching a 15-second video spot, ad-supported...
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Random question at 3% Conference: More industry insight into how to progress...
At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and...
View ArticleIkea UK and Ireland consolidates digital into Omnicom
Swedish retailer Ikea UK’s and Irish operation has jappointed Omnicom as its CRM and digital agency account following a competitive pitch in a bid to increase efficiency through greater collaboration...
View ArticleUnderage drinking records down by 67% since 2003 in UK, reports NHS Digital
According to NHS Digital's latest report, underage drinking among 8-15 year olds has decreased by 67% since 2003. In addition, binge drinking amongst 16-24 year olds was found to have fallen by 33%...
View ArticleUnited Colors of Benetton teams with with Oliviero Toscani to raise awareness...
Italian fashion brand United Colors of Benetton (UCB) has rolled out a campaign to raise awareness about integration through picture storytelling. As part of the campaign, Italian photographer Oliviero...
View ArticleFacebook explores how the newsfeed can have a negative mental health impact...
Facebook has revealed its findings into the psychological effects of using social media, whether or not it has a positive impact on users - the answer turned out to be much more nuanced. The social...
View ArticleASA considers investigation into Amazon delivery time claims
The Advertising Standards Agency (ASA) is looking into complaints about retailer Amazon where it has claimed it can provide unlimited one-day delivery, during a TV commercial.The claims made by the...
View ArticleEminem flaunts his Revival with parody pharma ads
Hiphop artist Eminem has positioned himself as the antidepressant of 2017 with a series of ads likening his new album Revival to medication in a campaign taking a swipe at big pharma.Billboards, OOH...
View ArticleInstagram ad revenue to double to $10.87bn by 2019, says eMarketer
Facebook's hold on the social media ecosystem won't loosen anytime soon according to research from eMarketer which predicts a thirds of social media users will use its site Instagram by 2021....
View ArticleANA finds more and more marketers are taking their media buying in-house with...
More than 35% of brands have expanded their in-house programmatic media buying capabilities as marketers greater transparency, according to the latest Association of National Advertisers (ANA)...
View ArticleSheSays reveals winners of 'I Am Reindeer' initiative celebrating...
Global creative network for women SheSays has unveiled the winners of its Christmas campaign, 'I Am Reindeer', which aims to raise the profile of creative women in the industry by breaking down gender...
View ArticleThe best 2017 Xmas ads: BBC, Vodafone & Greenpeace
Christmas ad campaigns have become a key part of the holiday zeitgeist. For 2017's offering, The Drum spoke to the industry to talk about their favourite festive advertising campaigns.Following is a...
View ArticleGuardian appoints Observer’s John Mulholland as US editor
The Guardian has appointed editor of the Observer John Mulholland as editor of the newspaper's US division.Mulholland has been editor of the Sunday paper since 2008, having joined as deputy editor in...
View ArticleThe World's Most Creative Women: Lucie Cardona, Carlson Rezidor Hotel Group
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleBrands should focus on digital improvement more than innovation in 2018, say...
A new survey has revealed that many consumers want brands and businesses to improve their current digital products and services rather than rushing to introduce new ‘on-trend’ digital offerings in...
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