M&M’s Super Bowl spot features Christina Applegate and candy bars
The M&M’s characters — Red, Yellow and Orange — are misbehaving backseat passengers in the 30-second spot for the candy brand airing during the Super Bowl game that promotes the new M&M’s...
View ArticleYouTube Re:View - top videos of 2018 with OMD's Laura Fenton
Show me entity :: 20930Welcome to YouTube Re:View, a weekly listing of the most viewed and talked-about YouTube videos in the UK, brought to you by The Drum. We are shaking it up this week, as managing...
View ArticleHeinz and Dax release audio ads that encourage soup cravings when it is cold
Global has partnered with Starcom to create a UK audio campaign for Kraft Heinz soup that is responsive to weather conditions.The ads, delivered by digital audio advertising platform DAX, trigger in...
View ArticleThe Times of India launches initiative to give Indian migrants the right to vote
India's third largest newspaper - The Times of India (TOI) - has launched a 'Lost Votes' campaign that calls for electoral reform to bring in the vote of Indian migrants into the general election this...
View ArticleShutterstock recreates Fyre Festival marketing only using stock footage
Shutterstock has released the first video in its 'It’s Not Stock' campaign. This sees it recreating Fyre Festival's infamous marketing campaign using nothing but its stock footage library. Labelled as...
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Olay spoofs slasher films with Sarah Michelle Gellar for Super Bowl spot
Olay isn’t a brand name many may have expected to be in the Super Bowl, but its first foray into the space features as much firepower as would be expected of the sports spotlight, with a slasher film...
View ArticleThe importance of emotion in decision making
Almost everyone would accept that emotion has an important role to play in marketing, but what isn’t appreciated is just how significant it is in driving both engagement and decision making. Today’s...
View ArticleAmazon’s Super Bowl spot features 'failed' Alexa tests by Harrison...
Jeff Bezos may be absent from this year’s Amazon Super Bowl spot, but there is no shortage of star power, both celebrity and celestially, in its in-game effort.The 90-second spot, titled ‘Not...
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US Creative Work of the Week: Mini reimagines a country hit with Labrinth
Mini USA is reimagined a country classic tune for its Countryman model, led by the plaintive vocals of musician Labrinth.The brand partnered with creative agency Pereira O’Dell to craft a new campaign,...
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Retail nirvana: how consumerism found a devoted following in China
Brands the world over are striving for a state of retail nirvana. Some call it omnichannel, others ‘new retail’ or even ‘boundaryless retail’. One thing is clear, however – China is closer to this...
View ArticleManchester-based e3creative is latest digital agency to join Dept conglomerate
Manchester-based e3creative is the latest in a long line of digital agencies to join advertising conglomerate, Dept. Founded in 2010 by Jake Welsh, after doubling its revenue in 2017, e3creative was...
View ArticleMicrosoft Super Bowl spot tells the story of young gamers winning with the...
During the Super Bowl this Sunday (3 February), Microsoft will air a 60-second ad titled ‘We All Win’, the latest installation in the company’s journey of empowerment and inclusion — showcasing how the...
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Sonos gets into the football mood with dedicated parabolic microphone operator
Sonos is passionate about sound, as it has shown in its ads featuring the Nasdaq Bell Remaster and Sonos Yule Log. That sound obsession is on full display in an ad leading up to the Super Bowl. It...
View ArticleMichael Bublé disputes pronunciation of Bubly sparkling water in Super Bowl spot
Bubly, PepsiCo’s sparkling water brand, has unveiled its full 30-second Super Bowl spot, featuring four-time Grammy award-winning singer Michael Bublé. The spot expands on the teaser released earlier,...
View ArticleWe Communications chases international growth with leadership changes
We Communications has shaken up its leadership team in an effort to drive "deeper connections" across geographies and the agency's expanding portfolio.Kass Sells has been elevated from president of...
View ArticleUber Eats set to become Love Island sponsor in record deal for ITV
Uber Eats is reportedly set to become lead sponsor of ITV 2's hit show Love Island.Reports have suggestd that this record-breaking deal would be more than double the £2.25m spent by previous sponsor...
View ArticleIf we just listen to consumers, we might actually connect with them
Big data. Persistent ID’s. Empathetic technologies. Artificial intelligence. Automation at scale. All good things —yet somehow, something is still missing. With instant access to information and the...
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Creative Director’s Choice: Tony Zimney from M/H VCCP on Apple’s Elvis...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
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What marketing trends will shape China in 2019?
For The Drum magazine's February issue, we ask marketers in China which trends, innovations and strategies are set to play out in the country this year. Loading...Nicky Wang, managing director, WE Red...
View ArticleThe number of harmful ads that kids are exposed to has declined, says ASA
Childrens' exposure to TV ads for alcohol, gambling and junk food has declined in recent years, according to a new report from the Advertising Standards Association (ASA). Strict rules are already in...
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