Are connected cars the new media frontier?
The rise of smart speakers has been a quiet revolution but we haven’t yet reached the dystopian vision where PAs like Alexa are running our lives. Our recent report into device usage shows that 14% of...
View ArticleKevin Bacon gets squashed as EE celebrates five years of best performing network
Kevin Bacon has again talked up the benefits of being with mobile phone network EE in creative, leaning into tough competition on a squash court. Bacon, who has been synonymous with the brand since it...
View ArticleAnatomy of a deepfake: how Salvador Dalí was brought back to life
Burger King’s Super Bowl spot featuring Andy Warhol eating a Whopper led many viewers to question whether what they were witnessing was real. Warhol, after all, has been dead for nearly 32 years, so...
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Adobe targets boardrooms with Golf Channel experiential spot
No, that giant ad isn't in the way of a hole-in-one.To promote its Document Cloud, Adobe is debuting an experiential TV spot during the AT&T Pebble Beach Pro-Am on the Golf Channel, what is billed...
View ArticleIntuit promotes its suite of products with engaging entrepreneurial animation
Most people know of QuickBooks and TurboTax, but until last year, many may not have known the name of the company behind those popular financial help products.With the release of its latest brand...
View ArticleMark Taylor hired as CCO of California agency MeringCarson
Mark Taylor has spent his career making groundbreaking creative work, having been involved in iconic campaigns such as Mini Cooper’s ‘Let’s Motor,’ ‘Subservient Chicken’ for Burger King, and ‘Lamp’ for...
View ArticleFrom biting the wax tadpole to rushing towards death, why it's important...
Choosing a Chinese name for your brand can take months, if not years (something The Drum knows all too well, but more on that later). Rather than eureka moments scribbled on cocktail napkins or the...
View Article10 questions with... Amanda Follit, managing director of Th_nk Live
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleRyan Giggs' brother Rhodri says 'loyalty is dead' in cheeky...
Ryan Giggs' brother Rhodri has been unveiled as the face of Paddy Power's latest loyalty campaign, poking fun at the pair's infamous fall-out.The ad makes light of Ryan Giggs' eight-year affair with...
View ArticleFacebook strikes cinema ticket deal with Odeon
Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network.As part of the partnership, Facebook has launched a 'Films' tab in its app and online that...
View ArticleAds We Like: Joe Pesci helps Google get the most out of its Home Alone reprise
Following on from its viral Macaulay Culkin Home Alone-style Christmas ad, things are getting even more meta for Google which brought Joe Pesci on board for to feature in sequel.Culkin's reprise of...
View ArticleSweaty Betty, Dyson, Pearlfisher and Bloom join The Drum Design Awards 2019...
The Drum Design Awards 2019 is well underway, looking for great design produced by agencies globally, giving you an opportunity to see your best design work rewarded.2018 marked a change in the way...
View ArticleAT&T to funnel all programmatic spend through Xandr and AppNexus
AT&T is consolidating its programmatic ad spend with AppNexus, moving from using several demand-side suppliers to just one. Following on from its acquisition of adtech outfit last year, the company...
View ArticleGaming on the go: The Drum Arms in Austin, Texas
In the span of the last five years, mobile gaming has grown from the smallest segment of the gaming market to a $70bn (£61.6bn) industry (source: Newzoo). In fact, from Zynga buying Gram Games to...
View ArticleOzone Project taps Guardian's programmatic head Danny Spears to drive...
The Ozone Project, the UK media's programmatic advertising network, has appointed Danny Spears from The Guardian News and Media to lead publisher development at the platform tooled to take back spend...
View ArticleDataminr’s tips to averting a brand safety crisis
Knowing what shapes the perception of a brand is critical for every marketer. Real-time information discovery company Dataminr tackled this subject in a webinar hosted together with The Drum.Titled ‘5...
View ArticleThe truth about programmatic video? It’s hard to do
Programmatic video is growing fast, in large part because of the maturation of connected TV (CTV) and over-the-top (OTT) ecosystems. By 2020, US advertisers will spend $19.26bn on programmatic...
View ArticleNot dead yet: the role of the CMO is expanding, not disappearing
Over the past decade, nearly every industry has been digitally disrupted. They’ve been disrupted by new technologies, new sources and applications of data and, most of all, new consumer behaviors....
View ArticleRich Edelman on hiring Judy John as firm’s first global CCO and the rise of...
Edelman has named renowned marketer Judy John as its first-ever global chief creative officer, effective April 29. John, the visionary behind the Always #LikeAGirl global phenomenon, will lead...
View ArticleDB Exports creates ballad to celebrate the romance of low carb beer
New Zealand beer DB Export is celebrating Valentine’s Day with an R&B ballad to low carb beer.The irreverant campaign features a full-length song, I’m Drinking It For You, and music video, and is...
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