Publicis Groupe expects 'bumpy ride' after US FMCG brands cut...
Advertising holding company Publicis Groupe has posted organic revenue growth of 0.8% in 2018 but warned of a "bumpy ride" to come in the first quarter of this year after US FMCG brands slashed...
View ArticleGroup Nine announces brand showcase to woo advertisers
Group Nine is launching a series of regional showcases in April to sell its online reach to advertisers.Calling it 'Nine-Fronts', the multi-city tour will highlight the mobile publisher's four brands –...
View ArticleHow Lunya puts women first in its pleasure-positive campaign
Women’s sleepwear company Lunya is stepping beyond just being a comfortable garment provider and is telling women that they have the power to take control of their own pleasure in the bedroom.The...
View ArticleAds We Like: Tim Hortons tells the story of ‘Roll Up’ legends in contest promos
Canadian coffee and pastry chain Tim Hortons is encouraging Canadians to warm up their thumbs for another Roll Up the Rim season, as the brand’s biggest annual promo campaign is officially back in...
View ArticleIncrease the future value of every customer — in 2019 and beyond
Marketers work hard to build their customer database. But do they know its value? Do they recognize it as a business asset? Most important, can they measure its future value and maximize the potential...
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Bud Light brews more MillerCoors beef with a Dilly Dilly clapback to the...
The seemingly unending creative spat between MillerCoors and Bud Light has now rolled into day four, with the Anheuser Busch brand releasing a reply to Miller Lite’s Super Bowl retort in the New York...
View ArticleCan China wave goodbye to its copycat culture?
A decade ago, counterfeiting and piracy were issues discussed only in hushed tones in China. Any public acknowledgment of the subject was seen as bringing shame upon local governments and central...
View ArticleTSB runs first radio ads: 'We have the perfect radio brand but it...
TSB has rolled out its first ever radio campaign, tapping into Global Radio’s Dax targeting platform with its distinctive audio brand to direct listeners to select local branches. Pete Markey, who...
View ArticleJimmy John’s takes a dig at delivery services while promoting its own in OOH...
Sandwich chain Jimmy John's looked into adopting third-party delivery services, and it hired Boston Consulting Group to research how it might help or hurt its business. The results were so clear that...
View ArticleAirbnb ramps up expansion into transport sector with hire of Virgin America CEO
Airbnb has hired its first global head of transportation in Fred Reid, the former chief executive of Virgin America — a move indicative of its plans to encroach on other verticals in the travel...
View ArticleAmazon, Unilever and NFL marketers shortlisted for Valiente Awards at The...
The Drum Arms SXSW in Austin’s Texas will play host to Springbox’s annual Valiente Awards, which this year will honor senior marketers from the likes of the Amazon, Unilever, the NFL and the New York...
View ArticleAds We Like: Old Spice and W+K Brazil break Guinness record with an ‘Endless...
Old Spice ads are endearingly strange, but the latest effort by Wieden+Kennedy São Paulo in Brazil and Old Spice is as odd as it is long. In fact, it’s endless, which has earned the ad a Gunness World...
View ArticleTaco Bell announces Grubhub partnership for nationwide delivery with Adam...
Taco Bell has announced nationwide delivery, available via Grubhub, and it’s using comic actor Adam DeVine to help promote the service.To ensure faster delivery, Taco Bell has integrated its...
View ArticleUS Creative Work of the Week: Hidden Valley Ranch chuggers really love their...
The thought of having to slam some ranch dressing rather than waste it apparently appealed to The Drum’s readers, as they voted Hidden Valley Ranch’s 'You Either Love It or You Really Love It' spot as...
View ArticleAs fraudsters target ads.txt, industry calls for uncluttered supply chain
There's a new kind of ad fraud, essentially the advertising world's version of money laundering.DoubleVerify found fraudsters are launching bot networks to circumvent ads.txt protections, which are...
View ArticleScroll acquires Nuzzel, to remove ads from its newsletter
News subscription service Scroll has bought Nuzzel, a startup news aggregator.Scroll chief executive officer Tony Haile said the acquisition will see two changes to Nuzzel: There will be no ads from...
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Robotic hotpot restaurants, sustainable fast fashion and hi-tech...
In this month's China-themed issue of The Drum magazine, John Mathers, the director of the British Design Fund and a visiting professor of design strategy at Tongji University in Shanghai, takes a look...
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The Grammy Awards features brands, bands and its own campaign
A mere week after the biggest advertising day of the year, one might think that brands spent everything they had on the Super Bowl. But some see awards season as a bigger draw, banking on star power to...
View ArticleJust Eat secures EasyJet's Alberto Rey Villaverde as chief data officer
Just Eat has snapped up EasyJet's Alberto Rey Villaverde as chief data officer as the takeaway food delivery marketplace looks to shape up its intelligence capabilities. From 11 March, he will lead...
View ArticleAgency creatives face a choice: become entrepreneurs or become irrelevant
The Drum Network recently spoke to Tyler DeAngelo, executive creative director and partner of StrawberryFrog, the ‘Movement Marketing’ company, about his thoughts on the interplay between creativity...
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