R/GA hires Host/Havas ECD Seamus Higgins to lead new creative leadership team...
R/GA has hired former Host/Havas executive creative director Seamus Higgins as vice president and chief creative officer of Asia Pacific to lead the agency’s creative team.The agency has also promoted...
View ArticleOlivia Munn and Rachel Bloom and the Ad Council encourage shelter pet...
On Valentine’s Day, Olivia Munn attests that nothing quite compares to the unconditional love of an adopted shelter pet. Munn, along with actor Rachel Bloom and NFL star Logan Ryan share their stories...
View ArticleIs Gen Z Just Not That Into You? The new rules for capturing the hearts of...
Technology today is changing the shape of the human condition faster than at any other point in human history. Gen Z is coming of age in a world of infinite choice, and this affects everything from how...
View ArticleHow to improve consumer trust and create better experiences: The Drum and...
The future of data is here, in every piece of cognitive technology consumers use. These devices influence AI to perform more complex tasks via machine learning. The possibilities (and sometimes the...
View ArticleApple ad legend Lee Clow retires from TBWA
Advertising veteran, Lee Clow, is to depart from his role as chairman of TBWA\Media Arts Lab and global director of media arts for TBWA Worldwide.Not quite ready to hang up his advertising boots, Clow...
View Article2018 mag ABCs: TV guides going strong, The Economist tops subscribers,...
TV guides are still performing strongly in the age of connected TV and digital guides according to 2018 audited figures from the Audit Bureau of Circulations (ABC). The four largest cumulative...
View ArticleWhy humour spells romance for brands this Valentine’s Day
Love it or hate it, Valentine’s Day is a serious business; UK consumers spent £1.8bn wooing loved ones on 14 February last year. Flick through some of the pages of any newspaper or magazine around this...
View ArticleOmnicom Media taps Hearts & Science CEO for top US job
Omnicom has appointed Hearts & Science founder and boss, Scott Hagedorn, to head up its US media buying division.As first reported by The Wall Street Journal, Hagedorn is to take up the role of...
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Creative Director’s Choice: Marcus Thomas CCO Jamie Venorsky on the Reese’s...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleTalking sock encourages men to report underaged sexual images in Internet...
Kindred Agency has made a film for the Internet Watch Foundation (IWF) to encourage men to report sexual images and videos of underage sexual content they may stumble across online, and it involves a...
View ArticleLove, and profit, are in the air for the 'most intimate brands'
An emotional connection with a brand can be a powerful motivator. In fact, brands considered to be the “most intimate” in the US outperform other companies in the S&P 500 and Fortune 500 lists in...
View ArticleManchester United partners Maui Jim in the shade of £19.6m Mourinho pay-off
Manchester United has secured a partnership with Hawaii-based sunglasses and eyewear brand Maui Jim. Helping to mark the occasion, Red Devils adopted the shades to kick off a sleek content partnership...
View ArticleFoot Locker centralizes back-end brand experience with Adobe integration
Foot Locker has seven different brands under its heel. To centralize that cross-brand experience, the apparel company has gone through a back-end digital transformation.Foot Locker has re-platformed...
View ArticleNME makes a surprise, brief return to print for Netflix campaign
Netflix has partnered with NME to release a one-shot issue of its now-defunct print magazine to build a buzz around the launch of its latest original show, The Umbrella Academy.Although NME wrapped up...
View ArticleCan BAFTA’s diversity policy be applied to advertising?
As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae. Whenever I saw anyone of any colour (which was...
View ArticleFive common digital marketing problems for the finance sector - and how to...
When it comes to digital marketing for the finance sector, it’s a competitive world out there. You’re competing with everything from high street banks to aggregators such as MoneySupermarket. On top of...
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BMW releases X7 with an epic poem recounting a tale of triumph over challenges
BMW released its 7 Series in Europe with a cinematic ad where the car appeared to be taking off into the clouds like a jet. For the introduction of its X7, it's going big again – telling the ‘Legend...
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11 of Paddy Power's most outrageous marketing stunts
Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. The bookmaker brand has a history of inflammatory...
View ArticleBose sees the value in Channel 4's F1 deal with Sky as it renews...
Bose has signed up to sponsor Channel 4's Formula One (F1) coverage for 2019, continuing the relationship from 2018 despite changes to the network's broadcasting rights. Since Sky has a deal with F1...
View ArticleVolkswagen US assembles bespoke WPP team with Johannes Leonardo at helm
Volkswagen has bucked the trend of dismantling bespoke agency teams by handpicking specialists from across WPP to produce its US creative, naming Johannes Leonardo as its lead brand agency.The New York...
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