Clik here to view.
Let's use data science to overcome content fatigue
Content fatigue isn’t a new term in the industry, it has been regularly re-surging since 2015 as customers' attention continues to become an ever-scarce commodity.The average adult already spends 5.9...
View ArticleClik here to view.
The King dresses like the Colonel to promote Burger King’s grilled chicken
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to...
View ArticleBrexit Britain: British food & drink brands are taking back control
Brexit is having a major impact on food and drink brands as international trade hangs in the balance and domestic sales suffer under penny pinched consumers. But if they act fast and take control, they...
View ArticleFashion Week is not the brand circus it used to be - and that's a good...
London Fashion Week’s not the circus it used to be. Showboating influencers branded up to the eyeballs have been replaced with environmental protestors, and the traditional runway show has morphed into...
View ArticleMcDonald's creates Happy Meal digital books with How to Train Your...
In a bid to inspire the next generation of readers, McDonald's has created a series of children’s digital reading materials that brings Cressida Cowell’s 'The Treetop Twin's Adventures' books to life...
View ArticleNielsen creates addressable TV ad group after buying Sorenson Media
Nielsen has expanded its addressable advertising capabilities for smart TVs with the launch of its Advanced Video Advertising Group.To accelerate this initiative, Nielsen has acquired addressable TV...
View ArticleClik here to view.
Creative Director’s Choice: Alejandro Chavetta of Astro Studios on Ford’s...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.Alejandro...
View ArticleClik here to view.
Burger King leans on 'positive stereotype' of shy Finns to launch...
Burger King has opened up the world's first '100% Silent Drive-Thru' in Helsinki, for Finns who would prefer not to talk - or more accurately, to illustrate the speed and ease of its mobile order...
View ArticleCMA invites comment on Global Exterion takeover
The Competition & Markets Authority (CMA) has invited interested parties to comment on radio giant Global’s takeover of out of home advertising group Exterion Media. This comes as newly-formed OOH...
View ArticleAds We Like: QuickBooks shines spotlight on movie industry’s unsung heroes in...
The film industry and its stars made a big rumble when the Academy of Motion Picture Arts and Sciences announced that four categories – editing, cinematography, live action short and makeup and hair –...
View ArticleVerizon CCO: company is shedding spokes-celebs and embracing real stories...
Thomas Middleditch and Gaten Matarazzo have been longtime spokes-celebrities for Verizon, but as the telecom introduces its latest campaign featuring real customers, it is parting ways with the two...
View ArticleClik here to view.
Oscars 2019: no host but plenty of entertainment during the commercial breaks
The Academy Awards may be host-less this year, but the televised Oscars show is still a huge draw for advertisers, who are paying up to $2.2m for a 30-second spot during the broadcast. Some of the...
View ArticleWire, Asda and Hey Girls roll out second Bloody Big Brunch Period poverty drive
Scottish creative comms agency Wire is looking to raise awareness of UK period poverty for the second year running with the Bloody Big Brunch initiative which boasts backing from Asda, Hey Girls,...
View ArticleClik here to view.
Designer of The Drum’s cyberwarfare cover says defence forces need to...
The new issue of The Drum, which ponders the marketer’s role in cyber wars of the future, is out now, with an amazing cover by Fearlessly Frank that asks the question: “If a single drone can shut down...
View ArticleNile Rodgers on how brands can be cool by being a force for good in the world
The Drum co-founder Diane Young met music legend Nile Rodgers for a lesson in how to make brands cool after the release of Havas’s latest Meaningful Brands study.The Chic star was adamant marketing can...
View ArticleWhy Guinness’ Six Nations sponsorship is a masterclass in owning the moment
It’s a wonderful time of year when the Six Nations Championship provides part-time rugby enthusiasts, like myself, with the opportunity to drink copiously without fear of judgement, as we smother the...
View ArticleClik here to view.
Vans kicks off new 'Era' with updated tech as it eyes global expansion
Vans' classic Era silhouette debuted in 1976 as the company began to align itself with the professional skateboarding community, cementing the brand's punk status as the official sponsor of America's...
View ArticleAdvertising’s identity crisis can’t be solved by brand purpose alone
At the recent Advertising Association LEAD gathering Keith Weed remarked that “advertising without trust is just noise”. This followed a report from thinktank Credos showing public trust in advertising...
View ArticleDiversity is not optional if advertising, marketing, and media are to grow...
Jack Myers is on a mission. The founder of MediaVillage and AdvancingDiversity.org has spent the past two years amping up his efforts to bring more diversity and inclusion to media, marketing, and...
View ArticleWhat can Trader Joe’s teach the ad industry? A lot.
Trader Joe’s is a $10bn supermarket chain that doesn’t have an agency of record. What it does have is a cult of devoted fans that any brand would covet. Its success is a reminder that the best...
View Article