10 questions with... James Kirkham, chief business officer, Copa90
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleGoogle alters scenes from hit movies to promote Google Assistant during Oscars
Some of cinema’s best movies might have been greatly altered had the lead characters been able to access Google Assistant and internet-enabled devices. For the Oscars, Google is reimagining those...
View ArticleYouTube to block ads from appearing next to anti-vaccination content
YouTube will no longer monetize content that promotes anti-vaccinations. Facebook and Google have been under mounting pressure to deal with the volume of conspiracy theory and misinformation content on...
View ArticleDaily Mail group eyes £750m sale of Euromoney
The Daily Mail and General Trust (DMGT) is considering a sale of its 49% stake in Euromoney Institutional Investor for an estimated £750m. DMGT has had a stake in the FTSE 250 group, which publishes...
View ArticleTwitter co-founder Evan Williams steps down from board
The co-founder and former chief executive of Twitter Evan Williams has stepped down from the board to focus on “other projects”.According to a filing with the US Securities and Exchange Commission this...
View ArticleAfter protests, Google drops forced arbitration for employees
After thousands of its employees walked out in protest last November over the handling of handling sexual harassment cases, Google has announced it will drop forced arbitration requirements for all of...
View ArticleSTV enters pay TV market with ad-free subscription streaming service
STV viewers wishing to skip ad breaks can do so with the introduction of STV’s first pay-TV tier.STV Player + iOS app operates on a subscription basis, charging viewers £3.99 per month in exchange for...
View ArticleChannel 4 commissions community mural to promote Derry Girls
Channel 4 has kickstarted the marketing drive for the return of its Irish comedy Derry Girls by erecting a bold mural in Derry.Inspired by the Derry's tradition of the street art, 4Creative...
View ArticleSerena Williams urges female athletes to channel their 'crazy' in...
Last fall, Nike celebrated its 30th anniversary for its iconic Just Do It marketing campaign. The year-long journey to inspire the next generation of athletes enters into its next phase with ‘Dream...
View ArticleHarry's razors, with Harry Kane, offers an alternative take on...
Razor firm Harry's has signed Tottenham and England forward Harry Kane as the bearded face of the brand, leveraging his star power and conveniently shared name.The subscription service has drawn a line...
View ArticleTSB’s in-housing plans after seeing ‘multi-million pound’ savings from...
Less than six-months after launching its own content agency, TSB is enjoying the fruits of its experiment in the way of multimillion-pound savings and a revived marketing team with a ‘publisher’...
View ArticleOuterwear brand Protected Species appoints Run2 for its digital strategy
British outwear clothing brand Protected Species has appointed Run2 Digital to undertake all elements of the company’s digital marketing strategy.Protected Species was launched in 2014 by Rebecca...
View ArticleBud Light and MillerCoors #corntroversey continues with thespian ‘Dilly...
After using its bumper buy of Super Bowl spots to launch its #corntroversy 'ingredient transparency' campaign,Bud Light is once again using a very public window – the Oscars ad break – to shame...
View ArticleThe Drum SheSays Says episode 8: WPP Health and Claire Gillis
For this week’s podcast, in collaboration with SheSays Says and The Drum, we speak to the CEO of WPP Health and trained pharmacologist Claire Gillis about ‘creatively transforming healthcare’. With a...
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Ikea: 10 marketing stunts assembled to boost the Swedish furniture...
Swedish retailer Ikea was founded in 1943 by Ingvar Kamprad as a mail order sales business that half a decade later pivoted into furniture. 76 years later, Ikea has assembled a global retail empire and...
View ArticleBooking.com urges people to ‘be a booker’ and take control of travel plans
Travel booking site, Booking.com is amping up its marketing efforts and aims to empower consumers to get off social media and ‘be a booker’ by using its service.Produced by creative shop Anomaly, the...
View ArticlePhotobox ‘switched off’ its marketing spend to figure out what was working
Photobox Group has seen 10 consecutive years of sales growth, made a number acquisitions and moved into a swanky new £20m London HQ. But its flagship brand’s marketing is still in a period of flux as...
View ArticleWPP Health Practice's Claire Gillis on how marketing can create better...
In the most recent installment of our Big Interview series, The Drum catches up with Claire Gillis, of WPP Health Practice, who is less concerned about data security than she is about relevant...
View ArticleThese are the problems holding CTV advertising back
We all know the benefits of advertising on connected TV: more cross-platform data means better targeting, addressability leads to higher conversion, digitization welcomes programmatic buying.So why are...
View ArticleBrand purpose without activation is just B.S.
Recently, I ran across a surprising statistic: according to a 2018 Gallup poll, 36% of Americans say they have “felt the urge to organize or participate in a public demonstration” in the past year....
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