Aesop Storytelling Series – Episode 6: Stay on the fucking bus
In June 2004, Finnish photographer Rafael Minkkinen stepped up to the microphone at the New England School of Photography to deliver the commencement speech. He shared a theory based on his Nordic...
View ArticleESPN president John Skipper resigns, citing substance-abuse issues
ESPN announced the resignation of company president John Skipper, who had been with the network from 1997 and held the position since 2012.The sports network, which laid off over 250 staffers this year...
View ArticlePublicis chief Sadoun is joined by a youthful Maurice Levy in first Christmas...
Publicis Groupe chief Arthur Sadoun gave his first Christmas address to the holding company's staff in a funny short video, having taken over from long-term predecessor, Maurice Levy earlier in the...
View ArticleTwitter to begin enforcing new rules around hate speech and abuse
Twitter has announced that it will begin enforcing a number of new rules regarding what users can and cannot post as it continues to fight rampant hate speech and abuse on the platform.Starting today,...
View ArticleHow to build a successful digital marketing agency
The budding interest of entrepreneurialism and the steady growth of technology means loads of digital marketing agencies are making their way on to the scene. Founders are becoming more savvy and the...
View ArticleGrass is greener for Namgrass with We are Boutique
Artificial grass supplier Namgrass UK has appointed full-service communications agency We Are Boutique to handle its digital marketing.Through paid search, SEO and content, Boutique will be working to...
View ArticleTech-Driven creative will open new possibilities in audience targeting: The...
2018 will be the year that the marketing industry starts to fully realise the potential that the development in digital technology has brought in audience targeting, according to Google’s head of UK...
View ArticleDentsu Aegis strengthens Merkle's B2B portfolio with DWA acquisition
Dentsu Aegis Network has added to its roster of business-to-business (B2B) agencies with the acquisition of media and marketing agency DWA.The San Francisco-based shop will sit within Merkle, Dentsu's...
View ArticleTime to tear back the layers of the programmatic onion!
Wayne Blodwell, chief executive of The Programmatic Advisory, reflects on recent reports on marketers' levels of dissatisfaction with levels of transparency in programmatic media tradings, and suggests...
View ArticleHonda gives ‘ultimate get well card’ AR experience to young patients
The holidays are a time for giving and caring, and auto maker Honda is using augmented reality to deliver feel-good get well wishes to a group of pediatric patients in southern California who are in...
View ArticleAmazon dominates John Lewis and Argos on search advertising in run up to...
Amazon has had the largest click share in paid search advertising in the UK in the run up to Christmas, beating the likes of John Lewis and Argos, according to research from Kantar Media’s...
View ArticleGoCompare acquires MyVoucherCodes in £36.5m deal
GoCompare has acquired discount site MyVoucherCodes for £36.5m.The comparison site shelled out for the eight million e-mail subscribers and 45 million visitors that MyVoucherCodes attracts to the site...
View ArticleUK Top Shazamed Ads: Simply Be wades back in while Boots push on up
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.Apple remains on top again this week while BBC One has fallen to...
View ArticleFour ways the holidays remain unchanged by the digital retail revolution
How different would our favorite holiday movies have been if they were produced in 2017?Home Alone would’ve ended after Kevin’s parents tracked him down using the “Where’s my iPhone” app. (And, let’s...
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US Creative Works: Featuring Swift, DNA Seattle, McCann Health and more
Welcome to The Drum's US Creative Works, in partnership with Workfront.This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide...
View ArticleA look at ads.txt adoption, its benefits, and the challenges ahead
The introduction of ads.txt by the IAB Tech Lab this year is arguably one of the key breakthroughs to repair trust in digital advertising in 2017, a sector that remains buoyant in terms of growth, but...
View ArticleAd of the Day: Beautiful animation calls attention to plight of refugees
An Iranian refugee is helping to call attention to the global refugee crisis in a new spot for Help Refugees, an organisation working on the frontline of the refugee crisis in Europe and beyond.After...
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Kim Jong-un crackers, client feedback carols & Santa's Photoshop:...
Grey London: Hyrrs Loading...Grey London rounded up a grim year filled with public misogyny, unequal pay and sexual harassment stories with a proudly feminist Christmas album. Cleverly titled Hyrrs...
View ArticleGreat design underpins great digital says British Design Fund director: The...
Digital is not the only contributor to the future; great design is what underpins great digital according to John Mathers, design director of the British Design Fund, an early stage investment fund...
View ArticlePeople on the move featuring Debenhams, the Guardian, DNA, Mindshare and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
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