Guinness's Surfer at 20: five learnings from the greatest ad of all time
Hundreds of times every day, you’ll come across a bad ad.Every so often, you may see a decent ad.On rare occasions, you may come across a good, maybe even great, ad.And then there are those golden...
View ArticleThe Drum Recommends: Commended - Coast Digital Achieve 900% Increase in...
The Drum Recommends: Commended is highlighting Coast Digital who helped Essex County Council achieve a 900% increase in subscribers to their newsletter.In this series, we explore the finest work...
View ArticleThe Economist Group & Siemens: reimagine the game
BackgroundData, analytics, IOT and smart infrastructure are set to change our world dramatically over the coming years. Siemens want to position themselves as innovators at the centre of this change...
View ArticleKona Brewing brings a taste of Hawaii to March Madness fans
Now that the NCAA tournament, aka March Madness, is underway, viewers will get plenty of chances to have a beverage break between plays and games. Kona Brewing is hoping that those viewers choose a...
View ArticleLack of right culture, the biggest hindrance to digital transformation says...
As technology evolves at a dizzying pace, choosing the right digital transformation initiative can be a challenge. But even more critical is that any digital transformation requires instilling a...
View ArticleWhy AI is the most important audio tool you’re not using
When it comes to audio advertising, who really has time to weed through the more than half a billion podcasts and other audio content to find the best fit for your brand? No one. Good thing that...
View ArticleIt’s time to raise the standards of multichannel ad measurement
Thanks to the courageous leadership of folks like P&G’s Marc Pritchard and Unilever’s Keith Weed, it is increasingly becoming unacceptable in our industry to sanction waste. The infamous John...
View ArticleShaq named brand ambassador of Papa John's
Shaquille O'Neal is at it again: the NBA Hall of Famer-turned-businessman is now a brand ambassador for Papa John's.He'll also join the pizza franchise's board of directors and invest in nine Atlanta...
View ArticleThe Drum Recommends: Commended - Fireworx Increase Enquiries &...
The Drum Recommends: Commended is highlighting Fireworx who helped increase enquiries and applications for Christ's Hospital School.In this series, we explore the finest work created by The Drum...
View ArticleThe Drum Recommends: Commended - RH Partners National fundraising campaign in...
The Drum Recommends: Commended is highlighting RH Partners who created a national fundraising campaign in partnership with Aston Martin for RAF Benevolent Fund.In this series, we explore the finest...
View ArticleBrands, it’s time to stop passing the buck on diversity
The advertising industry has gotten the memo on the “boys’ club” problem. All the scandals and public pressure from last year have seemingly lit a fire under us all. But is all the talk about diversity...
View ArticleVideo streaming subscriptions surpass cable customers for first time
The number of video streaming subscribers worldwide overtook cable customers for the first time in 2018, according to The Motion Picture Association of America.Its newly released data shows that...
View ArticleAmazon's private label stable swells to almost 140 own brands with...
Amazon's launch this week of a new skincare range, dubbed Belei, has taken the number of own brands it offers to almost 140.From women's clothing (Hayden Rose) to furniture (Stone & Beam) and even...
View ArticleConsumers don't find banner ads relevant and are decluttering online,...
According to Adobe's 2019 Summit Ad Report, there is a major disconnect between consumers and marketers over the relevancy of banner ads.The report found that 74% of marketers believe their banner ads...
View ArticleThe demise of the marketing brief has led to the Era of Blind Activation
Would you ever fly a plane without building your flight plan and submitting it for approval to air traffic control? Would you build a skyscraper without a blueprint and consulting with an architect?...
View ArticleWhy creativity on mobile matters – and how to get it right
This is the year that digital advertising spend will finally topple its traditional counterpart.According to research from eMarketer, 2019 digital ad revenue in the US – a market which usually leads...
View ArticlePemco takes regional approach to insurance advertising with Northwest...
While many insurance companies cater to a national audience with their marketing approaches, Pemco insurance, based in Seattle, is focusing on the residents of the country’s left hand corner, pledging...
View ArticleWhy Apple's mooted ‘Netflix for News’ is bad for journalism
It wasn’t long ago that an announcement of Apple’s ‘events’ would trigger a flood of media commentary on what the next wave of devices would look like. This time it’s slightly different, with the focus...
View ArticleZip Now London lines up Rooster PR to drive summer bookings
Zip Now London, the biggest, fastest city centre zip wire in the world, has appointed Rooster PR to drive summer bookings and build its corporate profile as the event returns to Archbishop’s Park for...
View ArticleGetting social: how to make social media manageable
Big brands can be surprisingly scared of social media, but as social's only going to get bigger it’s time to separate the facts from the fiction.Businesses often make the mistake of thinking that...
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