Three ways marketing automation can supercharge your SEO
IBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some cutting-edge marketing tech stack.Indeed, AI...
View ArticlePandora introduces next wave of ‘Sound On’ brand campaign
Streaming audio provider Pandora has launched the spring installment of its ‘Sound On’ brand campaign, designed to inspire listeners to discover the unique sounds that transport them from winter...
View ArticleViola Davis narrates Delta film stating flying can bring people of all...
Delta has tapped Viola Davis for another campaign film, bringing her assured voice to a message that flight and travel can bring the world and its diverse people together.‘Close The Gap’ spotlights...
View ArticleMcgarrybowen names Gareth Collins as UK chief executive
Gareth Collins has joined Mcgarrybowen UK from Leo Burnett UK and Fallon as chief executive with former Ogilvy London chief executive Charlie Rudd taking over the role vacated within the Publicis...
View ArticleFormer Ogilvy London chief Charlie Rudd takes over at Leo Burnett and Fallon...
Leo Burnett and Fallon London has named Charlie Rudd, former Ogilvy and Mather London chief, as its new chief executive. He takes over from Gareth Collins who has moved to become chief executive of...
View ArticleQ&A: 1843 and the future of magazine publishing
The Economist recently relaunched its lifestyle magazine 1843 and The Drum Network interviewed editor Rosie Blau and publisher Mark Beard to find out the motivation for refreshing a brand first...
View ArticleLNER unveils influencer-led social media campaign
Train operating company London North Eastern Railway (LNER) is launching a new social media campaign to capture the stories behind people’s journeys on the East Coast Main Line.Created by TMW...
View ArticleUS Creative Work of the Week: Sweet Baby Ray’s sauces it up
This week was all about the sauce for The Drum’s readers, as Sweet Baby Ray’s newest ‘Double Down on Flavor’ campaign was voted the US Creative Work of the Week.The multiple spot campaign showcases...
View ArticleMiller Lite v Bud Light feud continues as Miller goes ‘behind the scenes’ of...
Bud Light struck first in #corntroversy during the Super Bowl, calling out Miller Lite and Coors Lite for using corn syrup. After a back and forth that still continues, Miller Lite is taking a big jab...
View ArticleUnilever's Paul Polman says inclusive companies financially perform better
Unilever’s recently retired chief executive, Paul Polman, has put forward the business revolution for inclusion at Advertising Week arguing that companies that have a more inclusive environment are...
View ArticleAs Mars scrambles to recoup marketing budgets, Petcare tests e-commerce...
Mars is in the process of reassessing its balance book to open up more budget for its marketers. In the meantime, the conglomerate’s Petcare division is testing e-commerce integrations in a bid to find...
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'Logic tells us a no-deal won't happen': bosses from WPP, Sky,...
As Britain waves its long goodbye to the European Union, there are understandable concerns around consumer confidence and the attractiveness of the country to talent.We ask the industry, including WPP...
View ArticleThe old rules of marketing are not dead, says Mercedes-Benz
In the modern world, brands face more opportunities and challenges than ever before, with evolving agency models and an ever-changing suite of technologies at their fingertips. At The Drum Arms in...
View ArticleQ&A: how did ForwardPMX become Baidu’s first certified training partner...
ForwardPMX was recently named as the only Baidu Certification appointed partner in Europe for training and assessment. The Drum Network recently spoke to Yanyan Froud, associate director for APAC &...
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Shell hits the road with Kaley Cuoco for a low carbon challenge
Energy giant Shell has teamed up with The Big Bang’s Kaley Cuoco for a five-part content series that challenges young people to reimagine their daily travel plans.‘The Great Travel Hack’ is an...
View ArticleAds We Like: Hilton keeps John and Yoko’s dream of peace alive in ‘Room 702’...
When John Lennon and Yoko Ono held their famous ‘Bed-In for Peace’ at the Hilton Amsterdam in room 702, they were protesting the Vietnam war while promoting world peace. To honor the cultural impactful...
View ArticleCan creative collaboration change the world?
The past couple of years have been particularly busy for the world’s biggest and fastest-growing digital agency network - Accenture Interactive. Karmarama, Rothco, The Monkeys and most recently...
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Burger King partners with Clio Awards for student April Fools’ Day prank...
To help create the ultimate April Fools’ Day prank, the Clio Awards has partnered with noted prank brand Burger King to challenge students to come up with the best idea, as part of the 60th annual Clio...
View ArticleBud Light strikes back – again – in latest #corntroversy ads
Bud Light v Miller Lite shows no sign of stopping, as the ‘Dilly Dilly’ King comes back for three ads touting that the brew is not made with corn syrup.The continuing #corntroversy between the brewers...
View ArticleLinkedIn brings lookalike audiences to B2B marketing
LinkedIn has added lookalike audiences to its ad offerings after beta testing the tool over the last year.Lookalike audiences are nothing new, as Facebook has shown. LinkedIn's director of product,...
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