Steven Spielberg, JJ Abrams and other film stars take us behind the scenes...
As part of its big rollout of its new content services, Apple debuted a new short film for Apple TV+ featuring some of the most creative minds in film taking us inside their respective worlds on the...
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10 Apple ads that show how the brand has evolved
Apple's diversification beyond hardware has taken another leap forward with the iPhone maker introducing ad-free subscription services across gaming, TV and news. It is the latest step in the evolution...
View ArticleHomebase plots turnaround with appointment of Havas to media business
Ailing retailer Homebase has orchestrated a shake-up of its media planning and buying business, swapping out Initiative for Havas Media as it looks to reset in the UK following a turbulent three...
View ArticleWearable tech – sublime or ridiculous?
Wearable tech in its current guise smashed onto the scene in early 2000 pioneering the way transforming and transcending every category from jewellery and glasses to frocks and footwear offering...
View ArticleEU votes in favour of controversial copyright law
The European Parliament has voted in support of a controversial copyright law, ending three years of lobbying from tech groups and publishers.Two main sticking points to the legislation were Articles...
View ArticleMastercard’s Raja Rajamannar replaces David Wheldon as WFA president
Mastercard’s chief marketing and communications officer Raja Rajamannar is to take over the reins as president of the World Federation of Advertisers (WFA). His appointment comes amid a wider shakeup...
View ArticleDuncan Channon acquires A2G to strengthen integrated marketing offering
San Francisco-based independent creative agency Duncan Channon announced it has acquired Los Angeles agency A2G, which provides experiential, influencer and social marketing. The move will boost Duncan...
View ArticleRoku looks to alleviate advertisers' OTT pain points via Adobe partnership
Over-the-top (OTT) provider Roku has partnered with Adobe in order to clean up its programmatic offering, namely improving campaign scale, frequency and measurement tools for marketers.The partnership...
View ArticleAccess to develop global digital platform for spirits company
Manchester-based digital marketing agency Access has been appointed to develop a global digital platform for independent premium spirits company, Edrington.The platform will provide global brand and...
View ArticleThe future is in the eye of the consumer: OTT TV and the ad industry
Adam Rubins, chief executive at Way To Blue, considers the potential impact of Over The Top streaming services on the advertising industry...Make no mistake about it, this year we will embark on the...
View ArticleThe Trade Desk brings its ad platform to China
The Trade Desk has officially launched its programmatic ad buying platform in China.The adtech company brought its demand-side platform to China last year with a beta launch that delivered...
View ArticleMcDonald's aims to personalize Drive Thru experience with $300m Dynamic...
McDonald's wants to McPersonalize its customer experience.The fast food giant has bought personalization platform Dynamic Yield to inject real-time decision making into outdoor digital Drive Thru menus...
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Adobe has recreated the ad agency office of the 90s (complete with floppy...
Adobe has hired the team behind HBO’s Westworld and Game of Thrones experiences at SXSW to take marketers back in time to the offices where the very first digital banner ads were created.The Back to...
View ArticleWhat our bot taught us
At SXSW this year we presented ‘The Battle of Extremes: An AI Moderated Debate’ to festival goers. The idea behind it was to explore the possibility of using an AI bot to follow a conversation about...
View ArticleBBC takes its podcasts off of Google Podcasts and Assistant
The BBC has removed its podcasts from voice device Google Assistant and the Google Podcast app, as the British broadcaster is "not comfortable" with how Google promotes third-party apps.Last year,...
View ArticleCannes Lions announces Simon Cook as managing director
Ascential plc, parent company of Cannes Lions, announced today (27 March) the appointment of Simon Cook as the creative festival’s managing director, leading the overall business.The move is a...
View ArticleThe Drum Recommends: Commended - RUN2 Massively increase turnover for...
The Drum Recommends: Commended is highlighting RUN2 whose campaign massively increased turnover at Revolution Bars.In this series, we explore the finest work created by The Drum Recommended agencies....
View ArticleThe Drum Recommends: Commended - Orchard Media & Events Group Ltd...
The Drum Recommends: Commended is highlighting Orchard Media & Events Group Ltd who carried out nationwide media planning, marketing & production for Traveline.In this series, we explore the...
View ArticleThe Drum Recommends: Commended - Other Media Launch PDC Official App
The Drum Recommends: Commended is highlighting Other Media who successfully launched a mobile app for PDC.In this series, we explore the finest work created by The Drum Recommended agencies. We will...
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