The Drum Recommends: Commended - Mechanised Create Bespoke Website For...
The Drum Recommends: Commended is highlighting Mechanised agency who designed and developed a new mobile friendly website for a leading barristers' chambers.In this series, we explore the finest work...
View ArticleThe Drum Recommends: Commended - Clarion Communications on Building Brand...
The Drum Recommends: Commended is highlighting Clarion Communications who helped build brand enthusiasm for LEGOLAND.In this series, we explore the finest work created by The Drum Recommended agencies....
View ArticleThe give and get of consumer data
It’s a pretty basic tenet of marketing: know your customers’ needs, desires, and preferences. Technology and data advancements give marketers the ability to tap into the most minute consumer details...
View ArticleFinalists for The Drum Online Media Awards 2019 revealed
It’s time to reveal the finalists for The Drum Online Media Awards 2019.According to our judging panel of industry heavyweights, applicants showed strong innovation, more social change for good, time...
View ArticleGoogle positions itself as the place to go when consumers need ‘help’
Proving that Beatles music is timeless, Google has enlisted the song ‘Help’ to promote its multiple offerings as saviors to the millions that use the search giant’s services.The campaign debuts on MLB...
View ArticleThe FA and McDonald's launch app that encourages youngsters to...
The Football Association (FA) and McDonald's have launched an app that aims to encourage five- to eight-year-olds to participate in football. 'The FA SuperKicks' app is free of charge and targets...
View ArticleCreative Director’s Choice: Brownstein Group’s Meredith Schwinder on...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleOracle Data Cloud and Tru Optik partner to expand OTT data marketplace
Oracle Data Cloud is making its audience data available for over-the-top (OTT) marketing campaigns through an integration with data-management platform (DMP) Tru Optik.Tru Optik will sync Oracle's data...
View ArticleSony sells majority stake of Crackle to Chicken Soup for the Soul
Sony Pictures Television is putting crackers in its chicken soup... or so readers may think when glancing at news of Sony's latest sale.Sony Pictures Television (SPT) has sold a majority stake of...
View ArticleAgency Acceleration Day debrief: the opportunities and threats facing agencies
In-housing, the evolving client-agency relationship and Brexit were some of the major themes that emerged when agency bosses descended on London this week to thrash out the opportunities and threats...
View ArticleFrom podcast advertising to radio sponsorship, 2019 audio marketing trends
In recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio renaissance. And though this is a market whose...
View ArticleNew York Times taps former JWT NY CCO as first creative head for T Brand
T Brand Studio, the advertising company inside The New York Times, has hired Ben James as its first head of creative.James last served as chief creative officer of J Walter Thompson New York, leading...
View ArticleFrom Johannesburg to London: Q&A with Sunshinegun co-founder George...
The Drum recently spoke with George Rautenbach, co-founder and creative partner of design and communication agency Sunshinegun to discuss the explosion of global interest in African creativity, his...
View ArticleThe launch lowdown: a shop with no clothes and the next gen of phones, rated
Getting rid of the rat seemed so easy. At least, it did to Adam Sacks, and hundreds of backers who supported his Kickstarter to digitally remove the ham-fisted rat metaphor from the end of The...
View ArticleFA promotes marketer Mark Bullingham to CEO role
The Football Association (FA) has appointed Mark Bullingham as its new chief executive, looking to leverage his experience leading commercial and marketing teams at the governing body.Bullingham...
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Marketers are wrong to write off TV, research finds
TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the...
View ArticleAds We Like: Vital Farms ruffles feathers about cage-free eggs with angry hens
Chickens might seem fairly docile, but when they have to defend their own, they know how to fight back. In a campaign for Vital Farms, those fighting tactics include angry dialing and voodoo dolls.The...
View ArticleJungle's Wild unveils campaign marking 25th anniversary of National Lottery
Jungle Creations' two-week-old full-service creative agency 'The Wild' has revealed its first work, a 25th-anniversary campaign for the National Lottery.The fledgling creative agency was tasked with...
View ArticleMoo gets physical with disco party to celebrate ‘design for everyone’
When most people get their business cards, it’s reason enough to do a little happy dance. But for printer Moo, it’s reason for a confetti-strewn disco party.London-based independent creative agency Mr...
View ArticleEuropean Wax Center tells women to #AxThePinkTax
Women should not have to pay extra for gender specific goods — such as razors, dry cleaning, and hygiene products — where many studies have shown that they pay more for those items than men do.It’s...
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