What Spotify’s acquisitions mean for marketers
Earlier this year, Spotify made waves in the world of podcasting with a few big announcements. Spotify acquired Gimlet Media, creator of shows like Reply All, Homecoming, and Start Up for reportedly...
View ArticleBrightcove acquires Ooyala's online video platform
Brightcove has completed the acquisition of Ooyala's online video platform (OVP) business for $15m.In 2017, video hosting company Ooyala sued Brightcove for stealing trade secrets. Now, Brightcove is...
View ArticleThe Drum Recommends: Commended - Together Design Create a next generation...
The Drum Recommends: Commended is highlighting Together Design who developed a strategic platform name and visual identity for THIS Institute.In this series, we explore the finest work created by The...
View ArticleA masterclass in storytelling: the making of Tin Star
Tin Star, the binge-worthy series starring Tim Roth has been a worldwide success, with his character negotiating his way around revenge in a corrupt small-town life in the Canadian Rockies. In the...
View ArticleThe Drum Recommends: Commended - How Manifesto Personalised content for...
The Drum Recommends: Commended is highlighting Manifesto agency who personalised content for the Alzheimers Society to help people with dementia using their website.In this series, we explore the...
View ArticleThe Drum Recommends: Commended - Mr B & Friends Creative Ltd create smart...
The Drum Recommends: Commended is highlighting Mr B & Friends Creative Ltd who created Smart family animations for Lightwave RF.In this series, we explore the finest work created by The Drum...
View ArticleThe Drum Recommends: Commended - Genie Goals unleash a Bull For Raging Bull
The Drum Recommends: Commended is highlighting Genie Goals agency who were challenged with proving how PPC could work for Raging Bull.In this series, we explore the finest work created by The Drum...
View ArticleAgency growth stories: Going against the grain with Talker Tailor Trouble Maker
In the Agency Growth Stories series, The Future Factory interview some of the most interesting agencies operating right now to unpick and share what makes them so unique and successful.This week The...
View ArticleWhy SME ecommerce retailers are well placed for global success
It can be argued that there’s no better time to set up an ecommerce business than today. Set-up costs are falling and evolving technology is helping ecommerce start-ups through to SMEs to scale up and...
View ArticleUsing conferences and events for lead generation
Events are a solid staple in every leading marketeer’s diary; from one day-er’s at the Excel, to week-long blow-out's in the south of France, discussing the future of the creative landscape. However,...
View ArticleFive ways to create a great mobile user experience
It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking...
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"Stepping backward": why blockchain in marketing isn't the...
When we last checked in a year ago, the blockchain marketing technology landscape was projected to quadruple.It’s been 12 months, and that hasn’t exactly been the case. It certainly grew — from 88...
View ArticleGE Appliances finds its ‘Great American Grandma’ after nationwide search
GE Appliances searched throughout the US for a hip, savvy and connected grandma to represent its brands. After combing through nearly 700 deserving applicants, the brand has found a woman deserving of...
View ArticleReebok’s hunt for a younger consumer continues with first foray into customer...
After unveiling an unexpectedly irreverent creative platform last month, Reebok is continuing in its mission to reach a younger audience with a revamp of its digital strategy and the introduction of...
View ArticleThe ASA bans Cosmedicare ad for irresponsibly 'trivialising'...
The Advertising Standards Authority (ASA) has banned a radio ad from the cosmetic surgery company Cosmedicare after a listener questioned whether it exploited young people's insecurities about their...
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No-deal? No problem: How travel marketers can weather a no-deal Brexit
Today the odds of a no-deal Brexit are 15% and the financial impact of a no-deal in terms of customer demand for holidays is seemingly uncertain. Luckily, we’ve seen similar situations before in the...
View ArticleUS Creative Work of the Week: Budweiser and Spike Lee honor baseball legend...
Budweiser hit a home run with its tribute to legendary baseball player and activist Jackie Robinson, with a moving film by director Spike Lee.Budweiser and the Jackie Robinson Foundation wanted to make...
View ArticleIs your data promise an empty promise?
Marketers spend a lot of time thinking about the core promise they’re making to their customers, and rightly so. But with such focus on the big, broad promises the brand wants to make, other more...
View ArticleWunderman Thompson wins global Duracell business
Duracell has appointed the recently-merged Wunderman Thompson as its global creative partner for international markets.The battery brand has awarded the agency all its global creative business, apart...
View ArticleMcCann expands creative leadership team in New York
McCann has added two senior creatives to the New York team and has promoted two current creative directors to senior leadership positions, expanding the agency’s creative talent pool.Executive creative...
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